A Federal judge has allowed a lawsuit to move forward against Google clearing the first hurdle in actually bringing the suit to trial. The company e-ventures Worldwide LLC (a search engine optimization company) is alleging that Google Inc. has improperly censored search results for “anti-competitive, economic” reasons. (more…)
5 campaigns you wish you thought of
The strategic and creative possibilities offered by mobile devices are the future of advertising and marketing. People spend more and more time on their smartphones and less time watching TV. As a logical consequence, promoting a brand means to rethink the allocation of advertising budgets between old and new channels of communication, even if things seem to be moving at a slow pace: while 37% of the total time dedicated to media was spent watching TV and 24% on mobile, advertising spending on TV remains at 41% compared to 8% on smartphones and tablets (source: KPCB). (more…)
phpMyAdmin is a handy tool for administering mySQL from an easy to use web interface. However, leaving such a powerful tool open to the entire world can be downright dangerous and is something that should be avoided if possible. Ultimately it’s best to keep it off your production server (or any other server you care about). However, if you absolutely must use phpMyAdmin, you should restrict who can access it. Below is a quick and easy tweak that will only allow access to it from a specific IP address. This tweak assumes an Ubuntu LAMP stack, but should work fine on any Linux distribution, although paths may be different.
Recently, I needed to have a few specific categories show the products in grid mode, while all the other categories show products in list mode. This should be straightforward since the products that appear on a Magento category page can appear in either a vertical list, or in a grid. And, depending on how Magento is configured, the user can choose which view to display the products in.
As confirmed over on the Webmaster Tools blog yesterday, Google is implementing a new change to their algorithm, this time focusing new penalties on something called “Doorway Pages.”
“For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.”
Basically over time in an effort to maximize their search footprint, a number of online sites have created various doorway campaigns using either the creation of many different pages on a site, a number of different domains, or a combination thereof.
If you are wondering about any of your current campaigns, make sure they don’t fall into any of these categories: (more…)
For awhile we have known that speed is an important factor in Search Ranking but over the last week we have seen an interesting notification for this being tested. As reported on SearchEngineLand, Google has been testing a bright red “Slow” warning that can be found in Search Engine Results Pages (SERP) for sites that are slower than normal. This way users can be warned that clicking the link will result in a slow page load time. (more…)
If there’s one often overlooked aspect of deploying a website, it’s email delivery. Sure, you take into account your website bandwidth, DNS, server performance, etc… But email always seems to come low on the totem pole. I suppose this might be due to the fact that it’s ubiquitous. You use it every single day and never really think about all messy underpinnings of it. And, yes, email as it is today is pretty much a mess… I like to think of email as a throw-back to a simpler, more wholesome time when people actually trusted each other. A time before messages from Nigerian princes and bogus pharmaceutical ads filled your inbox. Sadly, those days are gone and the once simple and elegant SMTP protocol now includes a huge pile of kludges and baggage that must be dealt with, such as:
When you think about it, it’s miracle that it works at all. Or perhaps it’s a testament to the resiliency of the original email spec, that it continues to chug along in spite of all the abuse that occurs. I figure it’s probably a bit of both.
On December 1, 2014 Mozilla rolled out version 34 of its popular open source internet browser – Firefox. This may not sound like a big deal as updates to Firefox come pretty frequently but what was included in this new update may very be.
The default search provider has been switched to Yahoo in the United States.
Since 2004 Mozilla Firefox has been in an agreement with Google to use them as their default search provider on the home page and the search box in the top right corner in almost all countries. This has been the main source of revenue for Mozilla over these past 10 years which had forced them to become dependent on Google. (more…)
As you may know we recently re-branded our company and along with creating a new name, website, and logo – we also had to change all of our social media pages / URL’s to reflect the new company name.
Thankfully these days most of the popular social media sights have special tools designed just for this purpose and I will walk you through a few of them. (more…)
UPDATE 10/19: Google has confirmed the rollout of Penguin 3.0
I’ve only got one anecdote to support my suspicion, but a client who was a victim of Negative SEO lost all of their top 10 rankings, and as of today they are all back 100%!
Backstory: This client hired us in December 2013 to figure out why their rankings and organic traffic had dropped overnight on Oct 5, 2013 (date of the last Penguin update). We analyzed their back links using a variety of tools and didn’t take us long to discover they had been a victim of negative SEO. We found over a period of 3 months there were random spammy links added to their site to the tune of about 20,000 links a month! They had never done their own link building nor hired an SEO. Other than these links they had a very small link profile, with just natural links and only a few.
Because the rankings and traffic did drop right in line with the Penguin update, and there were no warnings in Webmaster Tools of a manual penalty, we knew this was an algorithmic penalty associated with these links.
It took us about 3 months to discover and disavow these links, and the reason why is interesting. The links were not showing up on the page every time – they would only occasionally show up upon a refresh. Each refresh of these spam pages was filled with about 100 random links, and each refresh showed a new 100 links. So any link checker would find the links some times, but not other times. We had no choice but to continue to run a link checker, 3 different link checkers as a matter of fact, about 1x a week. Each time we would discover new links that we hadn’t disavowed yet. It was a brilliant sneaky black hat SEO attack.
By around February, we were confident we had disavowed about 90% of the spam links. But no recovery.
As we have all learned since then, a site must wait on Google to update the Penguin algorithm before any changes in rankings or recovery can take place. Unfair? Absolutely. Especially in the case of Negative SEO, which is real and does work. And in this case it took Google over a year to update Penguin. Imagine us reassuring this client that as soon as Google runs their update, their rankings will be back. “When will that be?” “Uh, Google won’t tell anyone, should be within 3 more months”.
In the meantime, we worked hard on content marketing, blogging for the client, getting high quality content published on their site and blog, building out Google Local pages, hoping that when the update hit, their site would be stronger than ever.
SUCCESS! ALL of their previous important keywords are back to the top 10, as of today October 18, 2014. Some of them even higher!
We are torn between being thrilled and being sickened that Google can allow something like this to happen.