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Archive for the 'Google' Category

Have you ever heard about KidRocket, Konqueror or Amaya? I bet you didn’t. What about Safari and Opera? Sounds more familiar, right? And Google Chrome? Is there anybody who did NOT hear about Google’s web browser? Probably not.

Launched slightly over two(!) years ago – compare that to 14-yeard old Internet Explorer and 7-year old Mozilla Firefox – Google Chrome is gaining ground rapidly, at the rate of about 5% a year. Reportedly it is now the choice of over 15% of internet users. And the good news for the browser is that it is not only attracts IE users (the world most popular web browser is constantly losing popularity as new search engines are emerging  all the time, and users do tend to “try something new”), but FF followers as well. During 2010, the Mozilla browser lost about 4% of US market share – mostly to Google Chrome.

While only a fraction of internet users actually utilize more than 20% of browser capabilities and features, the competition is mostly about two things – GUI and advertising. Google Chrome is pretty successful in both. The tabbed layout was adopted successfully (later than FF, earlier than IE) and the marketing efforts are enormous. Advertising is done both on and of the internet, with buses carrying the “part of your life – part of your browser” theme in addition to endless promotional banners al over the web.

Whether it is superior to others or not, Google Chrome is definitely making a huge progress. Will Chrome take over and dominate, as did Google? I doubt it. Will it compete and maybe become the most popular web browser in the future? Quite possible.

I am really getting tired of Google presenting information and blog posts from 2007. The authority Google gives to these old blog posts and news items causes their results for particular topics to just STINK.

So I jump search engines to BING or for today trying Blekko. Both these engines tend to do a better job weeding out some old content from their results which is great. But…..and this needs to be BUT….

What is with the results in BING and BLEKKO showing websites from every English speaking country? A search on Blekko for “promotional mugs” presents results from all over the world, and although not quite as bad the same thing happens with BING.

http://blekko.com/ws/promotional+mugs

http://www.bing.com/search?q=promotional+mugs&go=&form=QBRE&qs=n&sk=&sc=8-16

Which search engineers decided that it is a good idea to present these international results to a US search query? It seems to me that this is the most basic part of a relevancy algorithm.

I can provide free tips to the engineers at Blekko and Bing:

1.) if the domain ends in .co.uk these results should be provided to people searching in the United Kingdom.

2.) if the domain ends in .com.au these results should be provided to people searching in Australia.

3.) if my IP address is based in the United States, please only show me websites whose IP address is in the US. (Take this same theory and apply it to whatever country the search query originates from).

It is really sad when in general the entire internet community is looking for alternatives to Google, and this is the best competition we can come up with?

No wonder Google is taking over…..

Beside the big and known Google, Yahoo, Bing, Blekko and Ask.com and the local leaders Baidu and Tandex, there are several other, “little” search engines – such as HotBot and DuckDuckGo. The latter was launched in 2008 and has a very, very limited market share with about 2.5 million searches a month. However, everyone is trying to gain ground these days – and if this is done on expense of Google – it is even better.

DuckDuckGo tries to gain users by emphasizing their pretty unique approach – they do no store search data. Either this is done on purpose or the company simply does not have the necessary resources, the manner is now advertised as being solely correct.

In an aggressive marketing campaign, the company specifically highlights “the Google way” of “invading your privacy”, stating that with little effort, your search history associated with computer IP and, stored at Google servers can be tracked down to you in person. Next goes your personal data, credit history, insurance policy etc.

Although the campaign (as most advertising campaigns) is not entirely correct, purposely exaggerating the “big brother” threat of in its quest of “making the privacy aspects of search engines understandable to the average person” (quoted is DuckDuckGo founder, Gabriel Weinberg), it might have an effect on certain privacy-concerned users. Will they switch to DuckDuckGo or go elsewhere? That is another question, of course…

Ask.com and Bing are very anxious to prove the world they can beat Google. Even in minor things, like Image Search that Bing was enhancing constantly over last several month. Or in a Search Engine Jeopardy contest, managed by Stephen Wolfram. Well, it seems Google competitors still have some work to do, as the Search Industry leader was victorious once again.

The SE Jeopardy consisted of Jeopardy questions randomly selected form a database of around 200000 that were fed into the search queries of various engines. The developers then looked at the number of correct answers that appeared in the search results page and also at the number of correct answers that were included in the page that search engines presented as the top result.

The results were as follows:

Percentage of correct answers appearing somewhere on the first page: Google – 69%; Ask.com – 68%, Bing – 63%, Yandex – 62%, Blekko – 58%, Wikipedia – 23%.

Percentage of correct answers appearing in the top result of the page: Google – 66%; Bing – 65%, Yandex – 58%, Ask.com – 51%, Blekko – 40%, Wikipedia – 29%.

Obviously Wikipedia didn’t stand too much chance, as it was only one website competing against “the whole internet”. Still, it must be noted that only about one-third of Jeopardy answers are already in Wikipedia…

As to Search Engines – Google has beaten the competition, although the margins are not that big. But based on these results, Ask and Blekko have to do a better job of listing the most relevant link at the top (see how their percentage dropped when they looked into the first document. And Bing is “almost there” – but still a fraction behind Google.

Yandex numbers were very impressive, as it is basically a local Russian search engine. If the test has been done in Russian (or at least, based on Russian Jeoprdy Analogue, “Svoya Igra”, which includes fewer questions about American culture and history) Yandex would probably beat Google – exactly as it does in the Russian Search Engine market.

In summary, nobody can beat Google in providing relevant information. Not just yet. So, when you want to know “What is” something – don’t ask and don’t bing. Google it!

Fighting SPAM is everyone’s concern these days. E-mail providers try to create advanced Spam-filters that send offensive and disturbing emails out of your Inbox to a “Spam” folder (and, of course, sometimes valuable, long-expected messages from certain contacts end up there as well). Search engines are struggling hard creating sophisticated algorithms in order to present the most “relevant” results to the user – their success is somewhat moderate, I would say.

There is, however, another option. Grant USER the ability to “mark” certain domains as “unwanted” and “untrustworthy” aka spam. According to Google’s Matt Cutts, the search industry market leader spam fighting team “has definitely discussed this” and the option has a chance of appearing in Google search tools. Of course, Cutts was very clear about “not pre-announcing things before they lunch”, but the hint is there.

Based on the experience and data of the now-extinct SearchWiki, the feature of “user blacklisting” can be quite useful and successful. The intention is, reportedly, to provide the user with the ability to mark domains and create blacklists for any given keyword. This data, associated with user’s Google profile can be stored on Google servers, making it an effective tool for fighting spam or other unwanted content, which is regarded as irrelevant by a specific searcher.

With so many Search engines out there (beside the “Big Three” of Google, Yahoo and Bing, there are also ask.com, duckduckgo.com, aol.com and many, many others) it is pretty hard to make an impact on the Search Industry. You have to present something completely new and fresh in order to persuade searchers to use your engine. Of course, bringing the “most relevant” search results can do the trick, but who knows what is really “most relevant”? And people will probably prefer sticking to the familiar look of, mostly, Google, or some other Search engine they have labeled as “my favorite”.

A different approach is to apply to user convenience. A user-friendly GUI, new way of presenting the results, easier navigation – all these features have the chance of attracting potential searchers. And Untabbed.com has made a move in this direction. Powered by Google, Untabbed.com presents the “usual” list of search results. The nice thing is that you don’t have to open a new browser window or tab to view them (although you have an option to do that as well). When you click on certain link in the result list, a mini-window opens, presenting you the related page. The content is optimized within the mini-window, making it easy to read. Clicking another search results link will open another mini-window then another and so on. Those windows can be, of course, maximized to the size of full browser window – but with most users using bigger monitors, this is probably not necessary.

One major drawback of the new search is that when you click a link INSIDE the mini-window, it will still open in the new browser window – a rather inconvenient step “backwards”. Hopefully, this can be improved in the near future.

Woke up this morning and appears the SEO world is buzzing that after 9 months of nothing, Google may be releasing a widespread Page Rank Update. Google has over the past nine months done several mini updates, but mini updates only hit a small percentage of websites maybe somewhere around 1/2 % or so, never enough to stir the Page Rank pot.

I have not seen any hard evidence personally of the update but I have read many blog posts and tweets that it is happening.

Personally I wish Google would just do away with visible Page Rank all together so the weekend warrior SEO can possibly start to learn about what makes a good back link profile, instead of Google simply telling them.

If you want to check your page rank, we offer a page rank checker and a multiple URL Page Rank Checker.

Everybody knows that Yahoo US has teamed up with Bing in order to fight Google in the North American search market. In other parts of the world, however, strange things are happening.

Since the start of 2011, Yahoo and Bing are also a joint force in Australia, Mexico and Brazil. In the UK, however, the deal has not been sealed yet. And although people are saying that it is only a matter of time, noticing that certain Yahoo search results look identical to Bing and speculating about “two different indexes”, it is yet to be seen whether Yahoo UK will be powered by Bing in the end. Why not, anyway? Where will Yahoo go? To Google? Well, yes!

Yahoo! Japan, for example, has made a partnership with Google. The deal (Google US will supply the technology for Yahoo! Japan) was recently approved by the FTC (Fair Trade Commission) – a body responsible for preventing monopolization of the markets. And although the ratification is not permanent, and FTC stated they will monitor the activity of the combined team closely, it was a major hit for both Microsoft and local search engines. Yahoo US was not very happy either, but was unable to stop the move, as it only own about 30% of Yahoo! Japan.

With Google being the most popular search engine in the world, and particularly in the US, it is not yet gained enough ground in non-English speaking countries. While in India, the UK and Australia Google is the runaway leader in Search Engine competition, there are still countries in which local search engines are quite successful in opposing the G- giant. Baidu is number one in China (and there is also a new player in the SE field, supported by the government – goso.cn), and most former USSR-countries internet users (Russian speakers) prefer Yandex over Google.

Yet, Google is trying hard to get into the local markets. Recently, it has reported a successful takeover of the number one spot in Czech Republic, surpassing the local leader Seznam.cz in the first week of 2011.

Seznam, however, does not agree, stating that the statistics are not conclusive, and presents different figures, such as having almost 70% of Czech internet “population” with about 4 million users. Moreover, Seznam.cz emphasizes the misleading inaccuracy, as Google statement is based on report that takes into account both local and global pages, while Seznam only concentrates on Czech-based domains. They are also accusing Google of “refusing to participate in official measuring”.

Well, whether Google report is accurate or not is not very significant. The important fact is that Google puts an enormous amount of effort to increase the grasp of local, non-English-speaking markets.

Several polls, conducted recently, approve that the search engines are still regarded reliable by the internet users, yet the influence of “spammers” worries many searches.

Over 33 percent of the responders to the question: “Have Google’s Search Results Become Less Useful To You?”, said that the spammers “have gained a significant foothold”. Over 40 percent responded with the “kind of” statement, making a total of over 75% percent noticing the negative influence of “noise” on Google Search. With less than 4% stating that results got better, it seems that the spam issue needs to worry Google algorithmists.

Nevertheless, almost 90% still find Search Engines (and most use Google, of course) do either “excellent” or “good” job of finding relevant information, and about two-thirds of users rate Google results as “useful”.

With other search engines trying to close the gap between the runaway leader in the Search Industry, they might well switch their attention to inventing better search algorithms. Yet, there is no guarantee that those will produce less “noisy” results. And even if they do, and Google will lose a considerable amount of market percentage – the spammers will probably quickly adjust their techniques to alter these “new-search-algorithm” results as well…