Nowadays, many people are using Pinterest to as a tool for promoting their ecommerce businesses. What makes Pinterest ideal for ecommerce is that it is a social media platform which is primarily visual. Since many people use photos to market their products, Pinterest offers a place where they can pin, link and share their photos. Using different pin boards, one can easily highlight different items. In addition, you can also post photos of future sales and products.
The following are some guidelines for using Pinterest for ecommerce.
1. Appear professional
Make sure your Pinterest account looks as professional as possible. Customize your profile page, arrange your pin boards appropriately and use unique and catchy board covers. Do your best to make your account stand out from others in your niche.
2. Include Pinterest widgets in your product pages
Having Pinterest widgets in your product pages will enable people to easily share your products. Whenever an image is repinned, it will still have a link to your product page, as well as your Pinterest profile. This will result in an increase of traffic to your ecommerce site.