Several polls, conducted recently, approve that the search engines are still regarded reliable by the internet users, yet the influence of “spammers” worries many searches.
Over 33 percent of the responders to the question: “Have Google’s Search Results Become Less Useful To You?”, said that the spammers “have gained a significant foothold”. Over 40 percent responded with the “kind of” statement, making a total of over 75% percent noticing the negative influence of “noise” on Google Search. With less than 4% stating that results got better, it seems that the spam issue needs to worry Google algorithmists.
Nevertheless, almost 90% still find Search Engines (and most use Google, of course) do either “excellent” or “good” job of finding relevant information, and about two-thirds of users rate Google results as “useful”.
With other search engines trying to close the gap between the runaway leader in the Search Industry, they might well switch their attention to inventing better search algorithms. Yet, there is no guarantee that those will produce less “noisy” results. And even if they do, and Google will lose a considerable amount of market percentage – the spammers will probably quickly adjust their techniques to alter these “new-search-algorithm” results as well…