10+ years in marketing and communications
University of North Florida
Content Optimization Masterclass, Positive Surfer
Ben joined Web Moves in 2021 as marketing manager and has been director of inbound marketing since 2023. He designs and runs inbound campaigns for clients across a fairly wide spread of industries, and most of that work is outreach, content production, and the reporting that tells everyone whether any of it worked. He is also the person who talks to brands, publishers and editors on a client’s behalf when there is a placement or a collaboration to arrange.
He builds and manages teams internationally, across several countries and time zones, which is a habit he picked up well before he got here. Ben studied international studies at the University of North Florida and finished summa cum laude, with minors in French and environmental studies, and he spent a term at Audencia in Nantes on cross-cultural management and global sales. Before Web Moves he spent five years running communications and marketing for a design-build firm in Florida, with two spells at the United Nations Association of Tampa Bay before that.
The part of the job he is most useful on is measurement: trends and data analysis, A/B testing, performance monitoring, and the monthly reporting clients actually read. He works from Charlotte, North Carolina, and holds the Content Optimization Masterclass certification from Positive Surfer.
