Each business has different needs - not every strategy is right for each client. One site is a perfect fit for repeated social media campaigns, another may need stronger link building and on site SEO work, and yet another may have big growth opportunities in Local and Universal Search. Or all of the above. We view your business as a whole first, then decide how to best use the internet for growth.
A telling snapshot of the way we work: The 2 principals of Web Moves, John Wieber and Julie Del Cueto, handle accounts directly. You will not be handed off to a green account manager. We choose to limit the number of clients we work with, making sure there is a good long term fit for all of us.
We've been in the trenches ourselves with our own companies since 1998. We still operate our own websites and businesses. We experiment and research on our own sites, and share the tools and knowledge with our clients. We capably advise and handle the technical aspects like programming, CMSs and hosting, in addition to finding real world strategies that work that aren’t taught in an SEO course.
Internet marketing is not the same as it was 10 years ago, 5 years ago, even last year. We’ve thrived through countless updates, new social media platforms, Google penalties, and marketing channels and trends. We attend tradeshows, read constantly, perform tests on our own sites, are members of several SEO communities, and network with some of the best in the biz.
Our clients span the globe, across multiple industries, and range in size from $1m/revenue upwards of $50m. We gel with our clients and stay together long term, as they come to rely on us to handle even tasks that are not in our original scope of work. We enjoy working with bright and motivated entrepreneurs and corporations that have what it takes to make it. Our clients are making money and growing because of they have us as their secret weapon.
More traffic, but also better traffic. We target traffic that will generate the most profit. We build on what you have to bring readily achievable traffic rapidly, and focus on pushing further long range. Focusing on just search engine rankings is outdated. True long term success is achieved by increasing traffic and conversions from multiple channels. Analytics is key.
As most of us (hopefully) know, one of the greatest problems facing our planet today is pollution. Tons of carbon emissions and immense trash heaps drown the environment, and this problem only increases with the population. We continue to create more and more waste, and fail to find an effective way to manage it.
But what does this have to do with Google search results?
Well, there is another kind of waste hiding beneath the headlines, impacting our daily lives: digital waste. This “digital waste” clouds up our search results, inhibiting us from finding the answers we need.
Google uses a variety of highly complex algorithms, with simple and often adorable code names (like Panda or Pigeon) to bring us results for each query we make. Googlebot constantly crawl public websites and add them to the system index. These sites are ranked on many factors to determine where they appear in the results page. The most important factors include technical aspects, popularity of the site, quality of the content, and age of the site. Google’s algorithms mostly produce accurate, relevant results from authoritative and trusted websites, and everyone’s happy. However, in specific types of searches this system fails, leaving us with stale results, feeling frustrated.
Stale results pop up when the older, authoritative sites are shown by Google, even when they are offering outdated, maybe even inaccurate information.
Let’s look at some examples.
Here you would like to know the shortcut for taking a screenshot on your mac computer, so you search “how to screenshot on mac.”
A good landing page could increase conversions by up to 300%. Stop directing people to the homepage and drive them towards targeted content! This infographic will help you to put together the perfect landing page – from tips on message prioritization to CTAs – that’ll foster engagement and grow your revenue. (more…)
Earlier this year Google began including AMP listings into its mobile search results. AMP, short for Accelerated Mobile Pages, is a specification for creating slimmed down pages for mobile devices. It’s a subset of standard HTML but with restrictions. In addition, Google caches AMPs on its own CDN to provide the fastest retrieval possible. Any AMPs appearing in Google Search results are linked to these cached pages.
You may be asking yourself why we need such a thing when mobile phones are already capable of displaying “ordinary” websites. It’s a good question, and admittedly that was my first question when I first learned of AMP. The AMP project says the purpose of AMP is to give mobile users a better, faster web experience. But what’s wrong with the current user experience on mobile phones? Is it really bad enough to warrant an entire new web page specification when we already have HTML 5?
A Federal judge has allowed a lawsuit to move forward against Google clearing the first hurdle in actually bringing the suit to trial. The company e-ventures Worldwide LLC (a search engine optimization company) is alleging that Google Inc. has improperly censored search results for “anti-competitive, economic” reasons. (more…)
5 campaigns you wish you thought of
The strategic and creative possibilities offered by mobile devices are the future of advertising and marketing. People spend more and more time on their smartphones and less time watching TV. As a logical consequence, promoting a brand means to rethink the allocation of advertising budgets between old and new channels of communication, even if things seem to be moving at a slow pace: while 37% of the total time dedicated to media was spent watching TV and 24% on mobile, advertising spending on TV remains at 41% compared to 8% on smartphones and tablets (source: KPCB). (more…)
phpMyAdmin is a handy tool for administering mySQL from an easy to use web interface. However, leaving such a powerful tool open to the entire world can be downright dangerous and is something that should be avoided if possible. Ultimately it’s best to keep it off your production server (or any other server you care about). However, if you absolutely must use phpMyAdmin, you should restrict who can access it. Below is a quick and easy tweak that will only allow access to it from a specific IP address. This tweak assumes an Ubuntu LAMP stack, but should work fine on any Linux distribution, although paths may be different.
Recently, I needed to have a few specific categories show the products in grid mode, while all the other categories show products in list mode. This should be straightforward since the products that appear on a Magento category page can appear in either a vertical list, or in a grid. And, depending on how Magento is configured, the user can choose which view to display the products in.
As confirmed over on the Webmaster Tools blog yesterday, Google is implementing a new change to their algorithm, this time focusing new penalties on something called “Doorway Pages.”
“For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.”
Basically over time in an effort to maximize their search footprint, a number of online sites have created various doorway campaigns using either the creation of many different pages on a site, a number of different domains, or a combination thereof.
If you are wondering about any of your current campaigns, make sure they don’t fall into any of these categories: (more…)