PPC management is a daunting and time consuming task. Regardless of whether you are just getting started, need a complete account overhaul, or are just not satisfied with your current results - we can help! PPC is not a "set it and forget it” endeavor. A well run campaign must be monitored and fine tuned constantly, with results analyzed based on performance. Our dedicated team of Google Certified advertisers work in PPC day in and day out, and will run your campaigns more efficiently and more profitably. With over 10 years experience working on many different accounts (from big to small and vertical to vertical), there is nothing that would surprise us or that we hadn’t seen before. Throughout the process we will create, test, implement, and monitor a custom plan tailored to your business and its goals.
The state of paid marketing is constantly evolving so it is necessary to always be current on all of the new changes and features as they are added so that you can begin using them to your advantage immediately. We are certified Google Partners as a company and everyone on our dedicated Adwords team is individually Google certified in both display and search advertising. A combination of this mixed with conferences where we can network and share ideas with other online advertisers ensures we are always up to date with the newest methods and updates.
One of the great things about paid search is that the data is provided, which gives you room to improve; the tweaks that can be done to increase conversions are almost endless. Although sometimes challenging, we find it at the same time rewarding to continue to target these seemingly small improvements. But consider this: Small increases in conversion rate exponentially feed your bottom line. (A 1% increase in your conversion rate is astronomical: A site with 100,000 unique visitors a month with a 3% conversion rate, increasing to 4% equals 1000 more sales.) With our advanced reporting and analysis we are able to track the actual value of your ad conversions back to your company based on revenue data, leads, or whichever goal best suits your business and will deliver concise, easy to understand reports that detail the progress we make.