As most of us (hopefully) know, one of the greatest problems facing our planet today is pollution. Tons of carbon emissions and immense trash heaps drown the environment, and this problem only increases with the population. We continue to create more and more waste, and fail to find an effective way to manage it.
But what does this have to do with Google search results?
Well, there is another kind of waste hiding beneath the headlines, impacting our daily lives: digital waste. This “digital waste” clouds up our search results, inhibiting us from finding the answers we need.
Google uses a variety of highly complex algorithms, with simple and often adorable code names (like Panda or Pigeon) to bring us results for each query we make. Googlebot constantly crawl public websites and add them to the system index. These sites are ranked on many factors to determine where they appear in the results page. The most important factors include technical aspects, popularity of the site, quality of the content, and age of the site. Google’s algorithms mostly produce accurate, relevant results from authoritative and trusted websites, and everyone’s happy. However, in specific types of searches this system fails, leaving us with stale results, feeling frustrated.
Stale results pop up when the older, authoritative sites are shown by Google, even when they are offering outdated, maybe even inaccurate information.
Let’s look at some examples.
Here you would like to know the shortcut for taking a screenshot on your mac computer, so you search “how to screenshot on mac.”
A good landing page could increase conversions by up to 300%. Stop directing people to the homepage and drive them towards targeted content! This infographic will help you to put together the perfect landing page – from tips on message prioritization to CTAs – that’ll foster engagement and grow your revenue. (more…)
Earlier this year Google began including AMP listings into its mobile search results. AMP, short for Accelerated Mobile Pages, is a specification for creating slimmed down pages for mobile devices. It’s a subset of standard HTML but with restrictions. In addition, Google caches AMPs on its own CDN to provide the fastest retrieval possible. Any AMPs appearing in Google Search results are linked to these cached pages.
You may be asking yourself why we need such a thing when mobile phones are already capable of displaying “ordinary” websites. It’s a good question, and admittedly that was my first question when I first learned of AMP. The AMP project says the purpose of AMP is to give mobile users a better, faster web experience. But what’s wrong with the current user experience on mobile phones? Is it really bad enough to warrant an entire new web page specification when we already have HTML 5?
A Federal judge has allowed a lawsuit to move forward against Google clearing the first hurdle in actually bringing the suit to trial. The company e-ventures Worldwide LLC (a search engine optimization company) is alleging that Google Inc. has improperly censored search results for “anti-competitive, economic” reasons. (more…)
5 campaigns you wish you thought of
The strategic and creative possibilities offered by mobile devices are the future of advertising and marketing. People spend more and more time on their smartphones and less time watching TV. As a logical consequence, promoting a brand means to rethink the allocation of advertising budgets between old and new channels of communication, even if things seem to be moving at a slow pace: while 37% of the total time dedicated to media was spent watching TV and 24% on mobile, advertising spending on TV remains at 41% compared to 8% on smartphones and tablets (source: KPCB). (more…)
phpMyAdmin is a handy tool for administering mySQL from an easy to use web interface. However, leaving such a powerful tool open to the entire world can be downright dangerous and is something that should be avoided if possible. Ultimately it’s best to keep it off your production server (or any other server you care about). However, if you absolutely must use phpMyAdmin, you should restrict who can access it. Below is a quick and easy tweak that will only allow access to it from a specific IP address. This tweak assumes an Ubuntu LAMP stack, but should work fine on any Linux distribution, although paths may be different.
Recently, I needed to have a few specific categories show the products in grid mode, while all the other categories show products in list mode. This should be straightforward since the products that appear on a Magento category page can appear in either a vertical list, or in a grid. And, depending on how Magento is configured, the user can choose which view to display the products in.
As confirmed over on the Webmaster Tools blog yesterday, Google is implementing a new change to their algorithm, this time focusing new penalties on something called “Doorway Pages.”
“For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.”
Basically over time in an effort to maximize their search footprint, a number of online sites have created various doorway campaigns using either the creation of many different pages on a site, a number of different domains, or a combination thereof.
If you are wondering about any of your current campaigns, make sure they don’t fall into any of these categories: (more…)
For awhile we have known that speed is an important factor in Search Ranking but over the last week we have seen an interesting notification for this being tested. As reported on SearchEngineLand, Google has been testing a bright red “Slow” warning that can be found in Search Engine Results Pages (SERP) for sites that are slower than normal. This way users can be warned that clicking the link will result in a slow page load time. (more…)
If there’s one often overlooked aspect of deploying a website, it’s email delivery. Sure, you take into account your website bandwidth, DNS, server performance, etc… But email always seems to come low on the totem pole. I suppose this might be due to the fact that it’s ubiquitous. You use it every single day and never really think about all messy underpinnings of it. And, yes, email as it is today is pretty much a mess… I like to think of email as a throw-back to a simpler, more wholesome time when people actually trusted each other. A time before messages from Nigerian princes and bogus pharmaceutical ads filled your inbox. Sadly, those days are gone and the once simple and elegant SMTP protocol now includes a huge pile of kludges and baggage that must be dealt with, such as:
When you think about it, it’s miracle that it works at all. Or perhaps it’s a testament to the resiliency of the original email spec, that it continues to chug along in spite of all the abuse that occurs. I figure it’s probably a bit of both.