A Federal judge has allowed a lawsuit to move forward against Google clearing the first hurdle in actually bringing the suit to trial. The company e-ventures Worldwide LLC (a search engine optimization company) is alleging that Google Inc. has improperly censored search results for “anti-competitive, economic” reasons. (more…)
5 campaigns you wish you thought of
The strategic and creative possibilities offered by mobile devices are the future of advertising and marketing. People spend more and more time on their smartphones and less time watching TV. As a logical consequence, promoting a brand means to rethink the allocation of advertising budgets between old and new channels of communication, even if things seem to be moving at a slow pace: while 37% of the total time dedicated to media was spent watching TV and 24% on mobile, advertising spending on TV remains at 41% compared to 8% on smartphones and tablets (source: KPCB). (more…)