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September 2026 update: replace link tactics with work that deserves an editorial reference The archive list below reflects a period when “link…
And you thought the web would allow you to hide in your mom’s basement and run a business to fund your beer…
Depending on who’s doing the talking, Google’s new Enhanced Local Listings (currently available only in Houston, Texas and San Jose, California) are…
2004 Google Chief Engineer Craig Neville-Manning insisted that Google maintained a strict separation between the search index part of Google and the…
Ideally, building up great text links should be a long term process. You may have heard the joke about the American tourist…
September 2026 update: preserve the February 2010 tool list and separate current measurement jobs This article remains a February 2010 record of…
If you’ve checked your gmail account in the past few days, then you’ve probably gone straight to a screen asking if you…
In December 2009 Google rolled out Personalized Search for users who were not signed in, and in over 40 languages. Personalized search…
Adwords calculates a Quality Score for every one of your keywords. The Quality Score is a measure of how relevant the keyword…
This post assumes that you know what Twitter is (a place where you can post 140-character microblog posts) and how to get…
September 2026 update: file type does not remove the need for a crawlable, indexable response Google can process more than HTML, but…
It isn’t hard to find people in the mainstream media (which, for good or ill, really is dying) to say that the…
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