Practical guidance on SEO, web development, and digital marketing — backed by data and two decades of client work.
Using Google Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best…
Do Static IP Sites Rank Higher than Sites With Dynamic IPs? This is a hotly debated topic. Some SEOs claim that sites…
Writing For The Internet Writing for the Internet, whether you call it e-copy, web copy, web text, or website content� is essentially…
Background Search Engines use a number of criteria to decide what a given web page is all about. These criteria, which can…
You Had Me At the Search Engine You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me…
Link to get traffic – Not search engine rankings! There have been a lot of changes on the web since I wrote…
What Is A CMS? A Content Management System (CMS) allows you to add, edit or delete content to your website without having…
How to Use Your Google API Key as Your Secret Weapon Just over a year ago, Google.com began to provide access to…
Beyond Keyword Optimization The rate of change online used to be fun. Chasing the cutting edge was an exciting occupation with limited…
Identifying your Niche The Internet has become a valuable source of information and purchasing tool for today�s consumer. With the click of…
Accurately calculating ROI in an online ad campaign Today more than ever, the need to significantly increase your ROI (Return on Investment)…
How to lower your client acquisition cost The whole purpose of search engine marketing is to attract new prospects and buying customers.…
Every engagement starts with a deep-dive into your data. We'll show you what's working, what isn't, and where the growth is hiding.
