Practical guidance on SEO, web development, and digital marketing — backed by data and two decades of client work.
High Google Rankings: Frequency vs. Positioning There’s an assumption that the higher a ranking or positioning you have with major search engines;…
Introduction What strategies do the “experts” use to optimize their own Web sites? Haven’t you always wanted to know? Did you know…
Links & Linking Website owners: do you know how many links are out there on the Internet, pointing back to your site?…
Introduction Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled “Been Gazumped by Google?” GAZUMPED!…
Increase Your Traffic Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a…
Introduction At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and…
Introduction Most people have heard of the hall of fame, but to many, the hall of shame may not be as well…
Web Analytics Not accessing and reviewing your vital website statistics is like never looking at your checking account activity and never knowing…
List Building Through Cooperative Partnerships This is a little tip I got from Alex Sampson, a true marketing master. Fact#1: The ownership…
Traffic Magnet Fact: Most new, small business web sites take months to average just a few hundred visitors per week. At many…
Who Cares? Webmasters Want “Referred Traffic” “Searches Performed” Empty Lies, Damned Lies and Statistics! Who Cares? Webmasters Want “Referred Traffic” Yahoo abruptly…
Web Analytics – Murder by Numbers Want to know a methodology to learn the exact effectiveness of every e-marketing initiative you conduct?…
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