Practical guidance on SEO, web development, and digital marketing — backed by data and two decades of client work.
Today more than ever, in the field of search engine optimization (SEO), there is a very important step that needs to be…
I spent some time recently talking to various Search Engine Optimization firms. These are people who offer to increase the visibility of…
When I first started this site, it was “APLAWRENCE.COM”. That’s the name of my company, it’s not overly long or hard to…
The name “Google Dance” is often used to describe the index update of the Google search engine. Google’s index update occurs on…
Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords. Choose too generic a term and you…
Advertising your business in the correct manner is a sure shot key to success. Advertising helps you to reach out to a…
Researching Your Keywords Once you’ve opened your account, start researching your keywords. You will probably already have several relevant words and phrases…
First of all, for beginners, I’ll give a brief definition of a domain name. Your domain name is the same as “www.yoursitename.com”.…
Remember those little quizzes you used to see in magazines with headlines like: ‘How Compatible Are You and Your Partner?’ or ‘Are…
You have a web site ready for action. Your product catalog, order tracking, credit card payment system, and fulfillment process are all…
1. Build a solid business foundation. Design a business plan, marketing plan, ideal client profile, and a site map for your web…
Not too long ago the search engines depended heavily on meta tags and keyword density to determine the positions or rankings of…
Every engagement starts with a deep-dive into your data. We'll show you what's working, what isn't, and where the growth is hiding.
