Challenger vs. Champ – Cuil vs. Google

John Wieber By · · 2 min read

Will the new search engine that being discussed throughout search engine forums be able to topple the giant?

The Name
Well let me start off by saying the name alone is a loser in my eyes. Im not sure the term “Cuil It” will be replacing the more elegant souding “Google It” anytime soon. But that isn’t to say there still isn’t hope for this new competitor.

“Cuil is an old Irish word for knowledge. For knowledge, ask Cuil.” – Cuil.com

Ok so there is meaning behind the madness but people aren’t necessarily harping on meaning. People like names that are catchy and that can roll off their tongues. 1 point Google, no point Cuil.

The Design
The homepage leaves much to be asked for with a black background (cmon guys we all know that a black background will not appeal to the masses) with blue and grey text. I would have to say it looks more industrial than anything search engine related, but let’s not stop there.

Next let’s take a look at an inner page. A simple search for “php tutorials” produces the following:

Now I know change can be good but when it comes to people digging to find a solution in as little time as possible then the organization of the results must be in a highly user-friendly and familiar format. Cuil fails to achieve this with their column laid search results.

What do you think?
I have merely scratched the surface on my Cuil.com review and am now opening it up to you all to let us know your view on the different aspects of it. Feel free to pay Cuil.com a visit then share your views with us.

Jul 28, 2008 · 2 min read All articles
// Free audit

Where is your traffic leaking?

We'll pull your data and show you the three biggest opportunities on your site.

Get a Free Analysis
John Wieber
Written by

John Wieber

Partner

With over 20 years of experience in web development, e-commerce, and digital marketing, John has managed hundreds of websites and led strategies for businesses ranging from startups to Fortune 500 companies. His work has been featured in the Wall Street Journal and major trade publications. John brings a unique blend of technical expertise and marketing…
// Keep reading

Related articles

20+ years · SEO · Web Development · Paid Media · Talk to a strategist