With Google being the most popular search engine in the world, and particularly in the US, it is not yet gained enough ground in non-English speaking countries. While in India, the UK and Australia Google is the runaway leader in Search Engine competition, there are still countries in which local search engines are quite successful in opposing the G- giant. Baidu is number one in China (and there is also a new player in the SE field, supported by the government – goso.cn), and most former USSR-countries internet users (Russian speakers) prefer Yandex over Google.
Yet, Google is trying hard to get into the local markets. Recently, it has reported a successful takeover of the number one spot in Czech Republic, surpassing the local leader Seznam.cz in the first week of 2011.
Seznam, however, does not agree, stating that the statistics are not conclusive, and presents different figures, such as having almost 70% of Czech internet “population” with about 4 million users. Moreover, Seznam.cz emphasizes the misleading inaccuracy, as Google statement is based on report that takes into account both local and global pages, while Seznam only concentrates on Czech-based domains. They are also accusing Google of “refusing to participate in official measuring”.
Well, whether Google report is accurate or not is not very significant. The important fact is that Google puts an enormous amount of effort to increase the grasp of local, non-English-speaking markets.
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