Practical guidance on SEO, web development, and digital marketing — backed by data and two decades of client work.
Affiliates & Adwords I’ll have to admit that I didn’t believe all the hype about Google Adwords for the longest time. Then…
Optimizing Framed Websites A number of months ago, I wrote an article on the proper techniques that should be used to successfully…
Dynamic URLs & Search Engines Most Web sites with a large number of pages are developed using dynamic server-side Web technologies such…
Bayesian Spam Filter & Google On November 26, Stephen Lynch, journalist at the New York Post picked up the phone and initiated…
Google’s Next Big Move (Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might…
Search Engine Marketing Myth You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion.…
Search Engine Traffic Most Internet marketing methods are risky and many will not have any affect on traffic to a web site.…
Revising Your Site As of September, Smartads went through what so many have done before. I changed the entire site. I knew…
Where Is The Search Industry Headed? With all of what happened in the search industry in the last 9 to 10 months,…
Hypertext Links Search engine robots are not terribly sophisticated. They cannot click a button, submit a form, pull down a menu, or…
Domain Name Selection If you think the selection process and the name you have chosen for that shiny new domain name won’t…
Key Word Optimization Secrets Judging by the number of websites on the web today, it is becoming harder and harder to find…
Every engagement starts with a deep-dive into your data. We'll show you what's working, what isn't, and where the growth is hiding.
