Practical guidance on SEO, web development, and digital marketing — backed by data and two decades of client work.
Link Building That Makes Sense: Who To Link To When you are building links to increase your link popularity, who do you…
Introduction For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that…
Domain Name Dilemma It’s a fact. When it comes to Google ranking you don’t have to be a lot better to beat…
Search Engine Optimization Basics This is the latest article in the “Back to Basics” series. Previous articles Impact include the importance of…
New Legal Guidelines The marketing environment online has been changing over time to reflect new needs and to remove new problems. E-mail…
Keyword Ownership Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How…
Why Isn’t My Website In The Search Engines? If your site isn’t found in the search engines, it is probably because the…
Search Engine Robots Automated search engine robots, sometimes called “spiders” or “crawlers”, are the seekers of web pages. How do they work?…
Google API’s Lately, I’ve been getting a few questions about the Google API’s. Although mostly intended for Web developers, search engine implementations…
Making Sure Your Site Is Crawler-friendly I couldn’t find any “meaty” questions for this week’s newsletter, so I thought I’d just talk…
Server Log Files You have invested considerable amounts of money in search engine optimization for your website. You might even participate in…
Organic SEO: Patience For Long Term Ranking Results When does long term SEO show ranking results? It takes time for optimization to…
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