Google Moves URL Location in Search

Google testing new URL location change in Australia search results

John Wieber By · · 1 min read

Interesting discovery today, a search on www.google.com.au showed some different looking serps. I noticed Google has moved the location of the URL to the upper left hand side just below the title tag of the website before the description tag.

Google Moves URL Location in Search

It used to be below the description tag on the lower left hand side.

Google Moves URL Location in Search Old

It is quite interesting how different the SERP look by simply moving the placement of the URL. Not exactly sure why they would be making this move, but it is clear that having sitelinks, becomes more important that ever.

It appears about a year ago people at Webmasterworld had seen this within adwords. http://www.webmasterworld.com/google_adwords/4142468.htm

Apr 23, 2011 · 1 min read All articles
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John Wieber
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John Wieber

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With over 20 years of experience in web development, e-commerce, and digital marketing, John has managed hundreds of websites and led strategies for businesses ranging from startups to Fortune 500 companies. His work has been featured in the Wall Street Journal and major trade publications. John brings a unique blend of technical expertise and marketing…
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