Google Chrome is currently world’s third popular browser, after the Internet Explorer and Mozilla FireFox. Although it is only two-and-something “years old”, the Chrome has quickly gained popularity due to extensive advertizing campaign – Google can afford that, of course. However, in order for advertizing campaign to succeed, the featured product should be, at the very least, adequate. Moreover, newly introduced items (in almost any industry) should offer certain innovation or at least a slightly different approach.
When Google launched the Chrome their basic idea was “simplicity and minimization”. No menu, no additional toolbars, small symbols, partially hidden option bar… Everything was designed to maximize the internal area – the one that has the website loaded. And this idea had actually worked – many people find the Chrome design to exactly suit their needs.
It seems that Google is taking these ideas one step further. Reportedly, when discussing several possible layouts for the next version of Chrome, Google designers even consider the option of removing the URL bar – well, not exactly removing, but hiding it when it is inactive. It would pop-up whenever the user needs it, allowing new URL entry.
As already said, this is only one of the four possible layouts, but the trend is clear. Bigger viewport, less menus – the idea is extremely appealing for those who like to surf the web from their iPad or SmartPhone.
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