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What is wrong with Blekko and Bing

John Wieber By · · 2 min read

I am really getting tired of Google presenting information and blog posts from 2007. The authority Google gives to these old blog posts and news items causes their results for particular topics to just STINK.

So I jump search engines to BING or for today trying Blekko. Both these engines tend to do a better job weeding out some old content from their results which is great. But…..and this needs to be BUT….

What is with the results in BING and BLEKKO showing websites from every English speaking country? A search on Blekko for “promotional mugs” presents results from all over the world, and although not quite as bad the same thing happens with BING.

http://blekko.com/ws/promotional+mugs

http://www.bing.com/search?q=promotional+mugs&go=&form=QBRE&qs=n&sk=&sc=8-16

Which search engineers decided that it is a good idea to present these international results to a US search query? It seems to me that this is the most basic part of a relevancy algorithm.

I can provide free tips to the engineers at Blekko and Bing:

1.) if the domain ends in .co.uk these results should be provided to people searching in the United Kingdom.

2.) if the domain ends in .com.au these results should be provided to people searching in Australia.

3.) if my IP address is based in the United States, please only show me websites whose IP address is in the US. (Take this same theory and apply it to whatever country the search query originates from).

It is really sad when in general the entire internet community is looking for alternatives to Google, and this is the best competition we can come up with?

No wonder Google is taking over…..

Feb 1, 2011 · 2 min read All articles
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John Wieber
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John Wieber

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With over 20 years of experience in web development, e-commerce, and digital marketing, John has managed hundreds of websites and led strategies for businesses ranging from startups to Fortune 500 companies. His work has been featured in the Wall Street Journal and major trade publications. John brings a unique blend of technical expertise and marketing…
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