has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online. John comes up with truly off the wall ideas, and has pioneered some completely unique marketing methods and campaigns. John is active in every single aspect of the work we do: link sourcing, website analytics, conversion optimization, PPC management, CMS, CRM, database management, hosting solutions, site optimization, social media, local search, content marketing. He is our conductor and idea man, and has a reputation of being a brutally honest straight shooter. He has been in the trenches directly and understands what motivates a site owner. His driven personality works to the client's benefit as his passion fuels his desire for your success. His aggressive approach is motivating, his intuition for internet marketing is fine tuned, and his knack for link building is unparalleled. He has been published in books, numerous international trade magazines, featured in the Wall Street Journal, sat on boards of trade associations, and has been a spokesperson for Fortune 100 corporations including MSN, Microsoft, EBay and Amazon at several internet marketing industry events. John is addicted to Peets coffee, loves travel and golf, and is a workaholic except on Sunday during Steelers games.
Introduction
When first setting up a business, most people will register a domain name that mirrors exactly the name of their company. While this is certainly important for directing people to your Web site, many Web site owners do not realize that a good domain name can help with their search engine ranking.
The Common Mistake
Let’s look at how this can have an impact on a Web site. Joe Smith sets up a Web site selling plastic widgets and proudly registers the domain name “JoeSmith.com.” This is a common practice, especially among smaller companies or entrepreneurs running their online businesses from home. However, Joe should also register a domain name that contains keywords that relate to the products he sells. (more…)
