When the topic is SEO secrets or PageRank algorithms, mum’s the word from Google — most of the time. Yet it seems even the king of search engines will unzip its lips with the right amount of coaxing. In an interview with Google’s Senior Support Engineer Maile Ohye, Jen Lopez from SEO Moz gained the juicy scoop on two critical topics: do low-quality backlinks influence rankings, and do they incur a risk for penalties?
Ask yourself, why are there so many wannabes in the SEO industry and why do they appear to be a brainless army of zombies dwelling in the realm of repetitive and low value activity.
Think about all the blog commenting, forum signatures, cheap and fluffy article distribution, countless directories and paid reviews. The answer could be in the fact that a lot of these processes seem very easy to replicate.
Let’s look at online directories. There used to be a few, fairly well moderated, carrying a reasonable link value. Naturally some genius thought –
‘ Hey, why don’t we make more directories and give ourselves more links!? ‘
Soon after that, link directories were popping up like mushrooms after rain. What did search engines do next? Devalue! Great. Thanks guys.
The above mentioned scenario replicated in countless other cases, and all of them exhibited one common element – they were easy to do, and easy to replicate.
Let’s face it, there is no long-term shortcut to easy SEO results. Instead, we can hope occasionally catch a wave of a new strategy that search engines have not caught on yet, or we can choose to do it the other way – the hard way. The reason this strategy is worth adopting is the fact that people are lazy and only true professionals will bother with hard work and high quality. By eliminating about a ninety percent of spammers leaves us with true SEO professionals. Wouldn’t you want to belong to that category? The crop of the cream!
These are just a few key elements that characterize a unique link building strategy and all of them result in contributing to the quality of the web content. Not all links are difficult to get this way, at Dejan SEO we’ve been using these methods to stay ahead of the competition and it has paid off.
It’s not only our clients who benefit here but also our staff who are able to bypass the monotony of link building and enjoy their daily tasks knowing that every next day brings a new challenge.
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This is a Li’l Engine guest post by Dejan Petrovic of Dejan SEO – Follow Dejan on Twitter if you like to get more tips on link building strategies.