Getting Framed
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.
In my opinion, the truth lies somewhere in between. Yes, the use of frames does throw up a few issues when it comes to getting good rankings in the search engines which don’t understand frames. Hence, when you are designing a new site, I would recommend that you avoid using frames, unless you have a specific reason for doing so. However, if you already have a site which uses frames, all is not lost. You can still get good rankings in the search engines even though you have used frames. Furthermore, using frames also has its own advantages when it comes to search engine placement, as we shall later on. This article assumes that you have a working knowledge of frames. (more…)
Tricky Business
We all know search engine optimization is a tricky business. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the major search engines differ somewhat, so what’s get you ranked high on one engine may actually help to lower your ranking on another engine.
It is for this reason that some people like to optimize pages for each particular search engine. Usually these pages would only be slightly different but this slight difference could make all the difference when it comes to ranking high. (more…)
