Search Engine Friendly Pages
Your web site may look beautiful to your eyes, but what about to the “eyes” of a search engine? If you can understand how a search engine “sees” your site, than you can design the site or make the necessary changes so that your site will get a higher ranking in search results.
The first thing to consider is that search engines do not see pictures or other graphics. If you have rendered some very important text (loaded with keywords) as an image, a beautiful multi-colored gif for example, the search engine will not index these keywords. There are some wizard-oriented web creation tools that may automatically change your text into a gif or jpg image. It may look like text to you, but not to a search engine. Thus, you have to weigh the relative importance of good images against the need to give the search engine some- thing to chew on, some “spider food”. Usually a balance has to be struck. At one extreme are pages that contain only images. For example if you have an entry page with a beautiful image of the ocean and a beautiful sunset with one word saying Enter. It may be dramatic looking, but it is not very interesting for a search engine. Similarly sites that are only Flash images, don’t give anything for the search engine’s “spider” (robotic gather- ing tool) to gobble up and put into the index. If you want to use Flash, consider making a hybrid page, one that has some elements, such as informative text (rendered in HTML) and a section in Flash. Keep this in mind and make sure that your important concepts and keywords do appear on your pages in a text format. (more…)
Google Search Engine Optimization
Google is by far the most popular search engine available today for both ordinary surfers and webmasters.
Surfers like it because of the highly relevant results it gives, and the speed it gives them at. This is due to its complex text matching algorithm and of course the PagerankT system that this engine uses. More on the PagerankT system later.
Google is popular with webmasters and Internet Marketing companies due to the highly workable ranking system it uses. (more…)
Search Engine Optimization
Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO’s offer general recommendations and advice. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process.
This process will be effective for any page designed in HTML with at least 1 paragraph of html text but for the purposes of this article, I will concentrate on the all- important home page. (more…)
First of all, for beginners, I’ll give a brief definition of a domain name.
Your domain name is the same as “www.yoursitename.com”. It’s also known as your URL or Website Address.
For example, www.webmastercourse.com is my site’s domain name or my web address.
The domain name must be registered and approved before you can call it your own. The reason it works this way is because two websites having the same domain name cannot reside online at the same time. If someone types in www.webmastercourse.com, he/she will go to my website and no one else’s.
Registering your domain name and awaiting approval gives the registration company opportunity to check with every other company around the world to be sure no one else has already applied for your domain name “first.” (more…)
Not too long ago the search engines depended heavily on meta tags and keyword density to determine the positions or rankings of web sites. Google is the first search engine to shift its primary focus to link popularity when ranking web sites. Some other major search engines are doing the same. It is therefore very important to focus on link < popularity (in addition to meta tags and keywords) if you want to get a better placement on the search engines and drive more traffic to your site.
The search engines regard a web site as very valuable if there are several links pointing to it. The rationale is that an informative and useful site will attract the interests of several web site owners. These owners will link to this site as a benefit to their viewers and to increase the “content” value of their sites. (more…)
Yahoo!
With the new Yahoo! “Pay-For-Review” model it might be relatively easier for sites to get into the directory but getting traffic from your listing is altogether a different story. And now with it’s new annual recurring payment policy you have to be extra careful while submitting your site for a review.
Here are 8 things to keep in mind while submitting your site to Yahoo!
1) Selecting your domain name is the most vital step in getting a top ranking in Yahoo! and also other directories like Dmoz and Looksmart. Make sure your domain name is “Keyword Rich”. You can make your domain keyword rich by simply inserting hyphens to separate words in your domain name. Yahoo! gives more relevance to sites with keywords in their domain name. (more…)
Many do-it-yourself webmasters and online entrepreneurs have been led to believe that search engine positionining is a black art, and that no mere amateur can hope to compete with the “experts.” If you are among them, you’re missing out on a great opportunity to drive free, targeted traffic to your website.
There are only three steps you need to take, if you want to quickly increase your site’s visibility in the search engines. The three steps are: positioning, optimization, and link building. In this short tutorial, I’ll explain what’s involved in each one, and show you just how easy it can be. If you can give me even 10 minutes of your time today, you’ll be well on your way to top rankings.
If there is one message I’d like to get across to you, it’s “don’t fear the search engines.” Not everything that you have been told about them is true! If you would like to increase the amount of traffic flowing to your website, without spending a dime, I urge you to read this article with an open mind. (more…)
How to Get Search Engine Traffic
Of all the traffic my websites have generated the past few years (literally millions of visitors) ONE traffic source stands head and shoulders above the rest…
Search Engine Traffic.
Specifically, traffic from google.com and yahoo.com – the leaders in finding things on the web.
The traffic is top quality. These people are finding my sites on their own, so they are my best potential customers. And the traffic flows continually regardless of my advertising budget.
Considering the highly targeted nature of this traffic and the fact that it flows to me virtually without cost, search engine traffic simply cannot be beat. (more…)
When We Really Worked For The Money
I remember when a website wanted to be found it had to adhere to the rules and algorithms for Alta Vista, Excite, Hotbot, Webcrawler, OpenText, Infoseek, Lycos, Yahoo! and Northern Light. An entire industry was born from the need to satisfy the demand to get into those search engines because each had its own algorithms, indexing and ranking criteria.
Someone needed to know how each engine worked, how each directory worked, how to make pages that would be indexed by each of them, where to put them so they were separate from the versions that needed to meet the requirements of another engine, keyword density, how often to submit, how to read search engine logs, how to track indexed pages, how to track visitors, how to build meta tags, how to construct a page so that crawlers could navigate JavaScript, what dynamic links couldn’t be crawled, FLASH workarounds, frames workarounds, MSFrontPage code workarounds and then the killer skill of all, how to get a page to rank well and beat the competition. (more…)
Search engines are still one of the most effective ways to drive traffic to your web site. This is because it is highly targeted traffic. A person searching for a particular phrase on a search engine, gets taken to your web site.
It makes sense then, to make your site as attractive as possible to the search engines, so your rankings will improve, giving you more visitors which leads to more sales – your ultimate goal.
Here are 17 powerful strategies you should implement, to substantially increase search engine traffic:
1. Keyword Density – the ratio of keywords to on your visible page to non-keywords is called Keyword Density. i.e. if you have 100 words on your page and 3 of those words are “boat” or “boats”, then you will get a keyword density of 3% of your text for the word “boat”. (more…)
