High Google Rankings: Frequency vs. Positioning
There’s an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that’s simply not true! There’s another factor that is just as important and may actually drive more traffic to your site.
This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site.
How do you get frequent listings in search engines? Write quality content articles.
I’m an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.
To get people to the site, I naturally wanted to move up in the search engine food chain. I did the usual meta tag things, but that didn’t cause my rise in the rankings. What did cause it surprised me.
One of my first articles (“Do lifestyle funds provide greater security?”) was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased the number of appearances of my name associated with the topic. Since many of these sites were already ranked high on the search engines, I rode on their success.
Searching Google for “Lifestyle funds” produces over 3 million results. On the first page of results my article is listed four times, on the second page three times and on page three it’s listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me.
In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn’s Hollywood studio to discuss my article “How to evaluate load vs. no load mutual funds.” They found me by searching Google for “load vs. no load.” That produced almost 5 million results and on the first page my article appears three times, on the second three times and on the third three time as well-and some included my company listing. I was an authority!
Quatlity content is a key
In the past six months I have written and published 17 articles with the key search terms being part of the title. I pretty much get similar results with all of them. Why? I believe quality content is a key.
My core business is “personal investment management.” If you search that on Google you will get about 11 million results. I currently rank number 8. And that’s among the ‘who’s who’ in investment management, companies that invest big bucks to manipulate getting high rankings on search engines.
Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles.
Now, maybe you like this idea but think you can’t write quality articles. I’m not a writer, but my articles get picked up by e-zines and article banks all the time. How does that happen? It’s actually simpler than you think.
Two aspects to writing
There are two aspects to writing; 1. the actual content and 2. the writing style. If you’ve been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don’t worry about the style; just write quality content that will be helpful to your potential customers.
Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on the same level as a professional writer. So I have a second secret to success.
One of my clients is an award winning Hollywood writer and he “enhances” my articles. It’s usually not a lot of work, but at times I need a better transition from point A to point B. Since the content is clear and basically organized, he doesn’t have to spend any time researching or “doing the heavy lifting.” He can devote his attention to enhancing the quality of the presentation, and that doesn’t take long or cost much.
[If you need help with writing you may contact Laren Bright (punster@earthlink.net) and tell him I sent you.]
I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn’t have to worry about form and could concentrate on my long suit: content.
It’s hard to beat the results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business.
Author Bio:
Ulli Niemann is an investment advisor and has written about methodical approaches to investing for over 10 years. He is stepping out of his comfort zone to write about different areas in which he has gained experience that can assist others. You can reach him at: http://www.successful-investment.com
What to do with Yahoo!
Chances are, if you have a website and were previously paying for an Altavista listing you received something like this:
“AltaVista’s Paid Inclusion Program has changed. A New sign-up is necessary for existing AV express inclusion customers to become Overture Site Match members!
NOTE: YOUR ALTAVISTA MEMBERSHIP DOES NOT TRANSFER OVER TO THE NEW OVERTURE SITE MATCH PROGRAM. YOU MUST SIGN-UP YOUR URLs TO THE NEW OVERTURE SITE MATCH PROGRAM.”
This is an email which was sent to Altavista customers explaining to them that Altavista would no longer be accepting fees for inclusion.
Further to this, you’ve probably also noticed lots of press about Overture’s new Site Match program in which they say that you can pay to be included into the new Yahoo! database. In fact the above notice makes it seem that you must invest in Overture site match to remain in Altavista. You may also have heard that you need to pay for Site Match to get into Yahoo!
Also, just to mix things up a little more, you may have heard about the free Yahoo! submission option. While not a guarantee of if or when your site will be indexed, it is still a way into the index.
So the question I’m sure many people have is this: What the heck is the best way to get into Yahoo! (and by extension, Altavista and Alltheweb) and get found? Is it worth $29-$49 per URL plus 15-30 cents per click to be found in the index? The simple answer is it depends.
Before we get into that, let’s outline the various options currently there to help a website get listed in Yahoo!
The Options
Right now, there are multiple ways to have your pages listed in Yahoo! and most of them cost money.
From the top of a search results page down, let’s look at what the different listings mean.
Along the top and right of the screen are Overture sponsored listings. These are PPC listings in which the highest bids win the top spots. These are the easiest to identify and the simplest to explain.
Once you get into the “Web Results” however, it starts to get a little more convoluted.
Within web results you will find 3 or 4 different types of included results, depending on the competitiveness of the search. In this mass of results you will find Yahoo! directory listings, Yahoo! free listings via the Yahoo! Slurp crawler, Overture Site Match, and Overture Xchange. So what’s the difference?
Well, the Yahoo! directory hasn’t changed since the update last week; it’s still a US$300 submission fee with no guarantee of inclusion. And even if you are included there is no guarantee of rankings. Free listings are just that, listings gathered by either submitting via Yahoo! free submit, or having Yahoo! Slurp find your site another way (i.e. a link from another site).
Overture Site Match is a paid program whereby you pay a URL submission fee to get indexed followed by a cost per click on top of that for every click on your listing. Again, with no guarantee of ranking, only a guarantee of indexing.
Finally, is Overture’s Xchange which is an XML feed similar to the Inktomi XML feed. You have to request a rep from Overture to help you set this up. There is also no guarantee of listings, only a guarantee of indexing.
So, what is the best way to get into Yahoo!?
It depends on the current state of your site in Yahoo! among other things. Is your site currently indexed in the engine? And if so, how many pages are there? So let us start there.
Go to Yahoo! and do a search for your site. You may have to try a couple times to see your site. Try the search with and without the “www” but make sure you have the “.com” or “.ca” (or whatever) extension you have. If your site is indexed in Yahoo! then you should see your listing come up. It may also work with just the main domain, without the “www” and extension.
Now to see how many pages currently indexed for you site you should see a “More pages from this site” link near the bottom right of your listing. Click on this to see how many site pages are indexed. Again, this may take some experimenting with, to see how many pages are indexed. When I initially did a search for “searchengineposition.com”, it only showed one page, however a search for “searchengineposition” then clicking on the “more pages” link returned in excess of 1500. So be patient and experiment.
Chances are good that your site has already been indexed in Yahoo! which leads to the question (which I’m hoping you already know the answer to) “should I pay for Overture’s Site Match program?”
My recommendation is probably not. If you are already in Yahoo! as a result of the free crawl, then why pay for listings? In this case, if most (or all) of your site is indexed then paying for listings won’t influence the rankings.
However, if you find that there are many pages that aren’t indexed, but you feel should be, then perhaps you could consider paying for these pages to be listed. But not until you read on.
What if some (or all) of your site isn’t in Yahoo?
So let us now say that your site isn’t in Yahoo! or pages which you feel are really good aren’t getting indexed. What then? Should you pay for listings in Yahoo! or will it even help?
Again, I’d have to say probably not.
Before rushing out to pay more money, first take a look at some possible reasons on why your site may not be getting picked up by the Yahoo! crawler.
Check your log files to see if the crawler has been visiting your site. If you use a program like Webtrends you can create a custom profile which will analyze your logs specifically for spiders, or if you like, you can narrow the analysis down to just the Yahoo! Slurp crawler. This specific profile might be handy for my next point.
If the spider has visited, and you have the profile specific to this spider, take a look at what pages it has been requesting. Also, look at the paths through the site. Is the spider going deep enough into the site to get to your really important content? Or is it simply requesting one page at a time and not going any deeper than 2 or 3 clicks in? Is it merely requesting the index page over and over, or is it trying to crawl the whole site? Try and see if you can figure out what barriers (if any) the spider is coming up against. Remember that just because other spiders can crawl your site completely doesn’t mean that this one can.
Check your robots.txt file. Sometimes this is a huge barrier if it’s not coded properly. A good indicator of this will be your log analysis report. Is this file the only one being requested, or is the spider requesting a page, then the robots and stopping there? If this is the case, chances are the spider has somehow been excluded from indexing the site.
If you think there is a barrier, work towards fixing it and this may help getting your site re-crawled and re-indexed by Yahoo!
Talk to your hosting provider to see if perhaps they have banned any IP’s from accessing the server. Sometimes, if a hosting provider sees a spike in traffic from a particular IP or range of IP’s they will exclude it from accessing the server for security reasons. Perhaps they inadvertently banned Yahoo!s Slurp from accessing your site.
So what now?
If after your analysis you can’t see any reason why you may not be indexed in Yahoo! then perhaps performing a free submission is all you need to do. Try the free submit and see what happens. With searchengineposition for example, the site is re-cached every couple days, so you should see Slurp visiting your site fairly soon after submission. I know Yahoo! says that they can’t guarantee if or when your site will get crawled, but my gut tells me that it won’t be any longer than a free submit to Google. After all, their crosshairs are set on Google, so they want to at least maintain the same level of service as them.
Summary
I guess what I’m trying to say here is be sure that there isn’t some physical barrier to accessing the site before rushing out to pay for an Overture Inclusion. Because even if you do pay for inclusion, but you still have barriers to indexing, your site still won’t get indexed and you will be out $29-$49 per URL.
So before going out and spending a ton of money and assuming that that will get you in Yahoo! be sure that your site can be indexed. And if it is indexed in Yahoo! then paying won’t help influence your rankings anyways, so save your money and try other proper optimization efforts to positively influence your rankings.
Also remember that in the coming weeks your Yahoo! listing should translate to equivalent Altavista and Alltheweb listings (and to a lesser extent, a way into MSN), so even if you do disappear from Altavista or Alltheweb, be patient as you should come back relatively soon. Remember that these engines need an index to survive, and if the index is a centralized Yahoo! index all the better. In other words, you shouldn’t be in just Altavista and not Yahoo! (or vice versa).
On a more positive note, previously a site owner had to pay for an Inktomi inclusion to get into MSN. Now with the free submit into Yahoo! you should be able to get into MSN for a lot less money. Sure you are still at the mercy of MSN’s ranking algorithms, but there is a good chance that if you are already in Yahoo! that you will be in MSN as well, whether you’ve paid the listing fee or not.
Also, while I haven’t touched on it here, Overture is offering click tracking tools on their paid inclusion listings, including the Site Match. Therefore there may be benefit in paying for clicks if you think that the data collected is worth while. We are still analyzing the click tracking data, so are unable to say at this point how worthwhile it is, but we will keep you posted.
Author Bio:
Rob Sullivan
Production Manager
Searchengineposition.com
Search Engine Positioning Specialists
In the beginning…
Create your website. If you don’t know how, there are many free templates offered on the Internet. Search on “free website templates” to find one that appeals to you.
If you’d like to learn how to design your own website using HTML there are several tutorials out there:
Boogie Jack’s Dennis Gaskill has an excellent website with tutorials to get you started, along with many “tricks of the trade”. An excellent resource! http://www.boogiejack.com/html_tutorials.html
Also, Joe Burns has a very informative and helpful website for all new and seasoned website designers; with HTML tutorials, primers and loads of “goodies” to add to your web pages http://www.htmlgoodies.com
1000-Calorie Content
Fill your website with keyword-rich content. Write a description of your product or service and create your keywords to match the content in your description. For example, if you sell stuffed animals the keywords by which you’d want to be found in the search engines could be “stuffed toys, stuffed animals, plush animals, stuffed dogs, plush pets”, etc.
Search Engine Buffet
Submit your site to search engines and directories, whether manually submitting through each or using a free multiple submission service that will submit your site automatically to search engines and directories of your choosing or theirs, depending upon the submission site you use. One such site is http://www.submitexpress.com
Chain Links
Exchange links with similar and complementary websites, but not your competitors – I don’t think you’ll hear from them! Email the site’s owner and ask for a reciprocal link. If they agree to add your link, return the favor and add their link on your site. You can create a special page for your favorite links or if you have only a few, simply add them to your main page or any other page on your site.
Snappy Sig-File
Create an interesting signature file to be automatically included at the end of your emails. A small, descriptive “blurb” about what you do along with your website address will do it!
Newsworthy
Write an ezine, or online newsletter. You can find interesting articles on any subject on the Internet that you can publish in your ezine (search on “free content”) or even write some of your own (see #12). Decide whether your ezine will be produced monthly, biweekly, weekly or even daily if you have enough time and info to share! Always be sure to give the author proper credit! Include his byline at the end of his article and email him a copy of your ezine when it’s ready.
This site has a good article on how to write an ezine:
http://www.thewritemarket.com/ezine.shtml
Extra! Extra!
Offer a gift for new subscribers. It can be a report that you wrote on a subject of interest that the new reader can download; or a small sample of your product, or even a coupon for 10% off your products or service.
What’s Behind Door #2?
Run a contest to name your ezine. Create a special page with a subscription form on your site. Explain the details and prizes. List your contest on as many contest announcement sites that you can find or publish your contest on discussion groups and forums (see #10 and #11) and other newsletters.
Some contest announcement sites are:
http://www.theprizefinder.com/asp/addacompetition.asp
http://www.loquax.co.uk
The prizes you offer should be related to your business. You should have a deadline, say a month or so, and be sure to indicate the date on your contest page.
Example ad for contest:
** We need you! **
Get creative…Win prizes!
Our newsletter needs a name;
If we use yours, you win!
http://www.whimsies-online.com/ezineform.htm
Publish the winners on your website and in your next ezine – newly-named, of course!
All in the Family
Submit your ezine to ezine lists such as http://www.list-a-day.com. They may even feature your ezine as their daily pick!
Other lists are:
http://www.cumuli.com/ezines/submit.html
http://ezine-universe.com/search/getlisted.html
Group Therapy
Join Yahoo groups and other similar newsgroups/discussion lists. Subscribe to similar ezines and then exchange ads with ezine owners. List your contest with group owners. Submit your articles too!
http://groups.yahoo.com
http://www.topica.com
The Gift of Gab
Participate in discussions on various online forums and message boards, of course using your signature file!
Bank on this!
Write articles and submit them to article banks such as http://www.goarticles.com (search on Free Content) and groups (see #10). You can basically write about anything you know, write short stories about experiences you’ve had, helpful articles, your view on a subject you’re comfortable with, for example. Make sure you include your byline or writer’s resource box at the end of your article or story. This can be a short description of your business, a link to your website and a link to your subscription page.
How to write an article:
http://www.freesticky.com/stickyweb/articles/write_article_profit_strategy.asp
And: http://www.accordmarketing.com/tid/archive/write.html
Please release me!
Write a press release about your business, your contest, an organization you’re sponsoring or anything you think is newsworthy. Send it to your local newspapers, to magazines and online press release services (see http://www.whimsies-online.com/newsrelease2.htm for an example)
Here’s an excellent article on how to write a press release:
http://www.lunareclipse.net/pressrelease.htm
You can post your press release at
http://www.prweb.com/
The Paper chase
If you get featured in your local paper or in a magazine, mention the story in ALL of your promotional materials. Scan it and add to your website or link to the original article if it’s available online.
Pick a card – any card!
Distribute your business cards EVERYWHERE. Print a money-saving coupon on the back. Voila! A double-duty card!
Fashion Plate
Wear your ads! No, put away that spray paint – it’ll clog your pores! I have t-shirts that I printed on using my color printer and t-shirt transfer paper. Print your logo and/or business name and website address, and wear your creation everywhere (but I’d rethink that black tie event, if I were you!)
For a low-cost logo, visit these guys: http://www.GotLogos.com.
They designed my logo for their flat rate of $25 and it is top-notch. I’d recommend them to anyone. Check out the logo they designed for me here:
http://www.whimsies-online.com – it’s at the very top of the page.
Nifty Gifty
Send an inexpensive but useful gift with each order. Helps your customer remember you and they might re-order from you at a later date. It can even be a coupon for 10% off their next purchase. One of my gifts is a laminated bookmark personalized with the customer’s name. It also shows a miniature edition of the cartoon they just ordered! Everyone loves personalized items. Another idea would be a personalized coaster using CD’s you no longer need, or the freebies you get in your mailbox (the metal mailbox outside your house, not the virtual kind!). See how to here:
http://www.whimsies-online.com/cdcoasters.htm
Mention “gift with purchase” on your website and include the approximate value if they were to purchase it separately.
Mug Shot
Another idea would be to use your logo or a catchy phrase and your website address to print on mugs, mouse pads, and other items. Cafe Press prints the design you upload onto any articles you choose from their vast selection. They do the production, shipping, collecting the funds, and will send you your commission cheque. When you create your online store with them (they have a free version as well as an upgrade to a Premium Shop) be sure to include a link to your own website.
Here’s an example:
http://www.cafeshops.com/animal_house which links to http://www.whimsies-online.com/whimsieswear.htm
The Cafe Press website is http://www.cafepress.com
Happy Campers
Always ask for testimonials. Ask your customers and subscribers for a word or two about your product. If a customer has emailed you to thank you for the handy widget/thing-a-magig/whatchamacallit you sent them, ask if you can use their comments in your next ezine and your “testimonials” web page.
Analyze this!
Send samples of your product to influential people for a testimonial or for a small write-up in their publication or website.
Ad-Vantage
There are many ezines and online companies that offer free ad submissions. Check out Bob Osgoodby’s website. He offers a free ad service (he also has three very informative ezines!). You can check out his site at http://www.adv-marketing.com/business/
These are just a bunch of creative ways to promote your online presence. Try some or all, and when you get the hang of it you’ll probably dream up some more. Have fun with them and see what works for you!
Author Bio:
Heather Diodati is the owner of Whimsies! By DDesign featuring Personalized Cartoon Designs for all occasions. Heather is also the creator/distributor of the Pet Computer Virus, a novelty designed for the computer user; as well as other unique computer novelties. Sign up for our free ezine, On A Whim, for your free time management gifts; and if you looooove ballroom dancing be sure to subscribe to Dancing On Air ezine, for your free gift, The Dancer’s Notebook! http://www.whimsies-online.com
Introduction
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled “Been Gazumped by Google?” GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago.
We were gazumped, swindled, cheated out of what was rightfully ours. Okay, who’s to say what search engine position rightfully belongs to anyone. I mean, let’s face it, getting to the top of the search engines for coveted keywords is really just a crap shoot, isn’t it?
Or is it?
The SEO Cycle
We’ve been at this internet game for a long time, a decade, in fact. Dinosaur days! We don’t pretend to be search engine experts, it’s not our forte. Nevertheless, we have been around long enough to see some patterns emerge.
Here’s a recurring pattern we’ve observed in Search Engine Optimization:
1) The SEO experts research and make claims of what works to get a website to the top of the search engines.
2) It works for a time, and websites implementing their tactics move up the ranks.
3) Eventually, the algorithms change, and websites gain or lose rankings.
4) SEO experts make adjustments, then back to step one in the cycle again.
Around and around we go like mice on the optimization exercise wheel. Furthermore, we do not foresee any chance of stepping off of the optimization wheel for years to come. From our experience, as long as search engines exist, the algorithms will always change, and the SEO experts will always have a job.
But, is Search Engine Optimization really necessary?
To Optimize or Not
If you’ve set up a flow of traffic to your website outside of search engines, there really is no need to optimize. However, if you want search engine traffic, you’ll need to step onto the wheel. Furthermore, you need to know there’s some pretty fierce competition riding the same wheel. But, be forewarned. Once you step onto the wheel, it will become part of your regular marketing exercise.
Is search engine traffic worth stepping onto the endless wheel?
Marketing experts tell us all the reasons why search engine traffic is targeted. But, let’s put that aside for a moment and talk about real-world experience for a minute. In the past 10 years, our websites have received traffic from every imaginable source. But, you want to know about search engine traffic, right? We’ll give it to you straight.
Search engines have sent us some of our best customers. A significant number have stayed with us for years, and a surprising number have made purchases on their first visit – direct from the search engines.
Now, with this is mind, perhaps you can understand why we have felt gazumped after losing a significant amount of search engine traffic.
So, what exactly happened to us?
Dancing With Google
For years, we have been building a professional community where home-based entrepreneurs can network with one another and find the resources they need. As a clearinghouse of information, it has been a real task to organize the thousands of pages of information and make it user-friendly.
We had been #1 on Google for years for the coveted term “home business,” among other terms. As such, we enjoyed traffic that brought us a significant number of customers and subscribers. Traffic and sales grew consistently for those years. Our Alexa rating showed the continued growth by going from a ranking of 30,000 to almost 15,000 in a year.
Enter the ‘Florida’ Update.
In November, we were still #1 on Google. Traffic and sales were good.
In December, it appeared the Update was good for us. We remained #1 and sales were at an all-time high. “We’re getting through this just fine,” we gloated. Nothing to worry about.
But, then things began to change – drastically!
Gazump #1
Around January 3rd, our traffic plummeted to an all-time, two-year low
( http://www.alexa.com/data/details/traffic_details?q=&url=http://www.homebusinessonline.com/ ).
After a quick perusal of our traffic logs, it became obvious Google was playing with our rankings. You know, playing the dance floor. Google may have come to the dance with us as her date, but she left with a different partner.
A little research confirmed that not only had we dropped in our rankings for our coveted search term, but we were nowhere to be found in even the top 1,000. What? From #1 to oblivion? How could that be? The date was over… Gazumped by Google!
Gazump #2
Some weeks later, typing ‘link:www.ourURL’ in the Google toolbar brought another startling revelation. While our inbound links before the dance were around 800
(http://www.linkpopularity.com/linkpop.cgi?url=http%3A%2F%2Fwww.homebusinessonline.com),
Google now listed only 69. Now, that doesn’t even make sense after almost a decade online, especially when typing in our URL returns 2,620 links
(http://www.google.com/search?q=%22homebusinessonline.com%22).
Gazumped by Google!
Gazump #3
But, why stop there? Let’s add a little salt to the wound, shall we? It also appeared that Google was only spidering a few, select parts of our website. No more deep crawls where all the meaty content can be found. Gazumped by Google!
So, where from here?
Lessons Learned
After two months of a substantial drop in traffic and sales, we are not out of business. Why not? For one, we have not counted on Google as our sole source of traffic. We are still receiving decent traffic, but we could be doing better. I’m afraid we had been gliding on the coattails of Google for too long. Sometimes you just need a good kick in the pants. This wake-up call has been good for us. Like multiple streams of income, we will up the anti on multiple streams of traffic. That way, when one traffic source dries up, it will not effect us significantly.
It’s time to make some well-needed changes to our website. It could be better. A lot better. We’re going to stop talking about them, hunker down, and make those changes.
We believe this dance is not over yet and Google may decide to return to the dance floor. Considering ‘Gazump #2’ above, it only makes sense that there are still plenty of bugs to be ironed out.
We’ll get our traffic back and in a big way. If not through Google, certainly through other traffic sources. There’s more than one way to reach the summit.
The Very Best Strategy
The fact is you could spend hours upon hours in search engine optimization, and while we believe that optimizing your website is important, it shouldn’t be the main focus. We’re of the opinion that websites should first be built for customers and prospective customers, and second for search engines. Take a look at your website from your customer’s perspective. Does it do what you want it to do?
Go ahead and hop on the optimization wheel. Get it turning, but don’t become obsessed with it. If you have the resources for it, consider hiring an SEO specialist to help. Be sure you have plenty of traffic sources, don’t rely on just one or two.
Finally, anything online, including the search engines, are driven by the market’s opinion. When the dance is over, if Google doesn’t provide the very best search results, the market will go elsewhere. For this reason, no matter what might happen to us personally through the Google Dance, the end result will be better search results – if not Google, then another search engine.
Either way, the market will determine who wins in the end.
Author Bio:
Seasoned entrepreneurs, Dave and Heidi Perry have developed half a dozen businesses and are founders of HomeBusinessOnline.com and PrettyGreat.com. Known for their unique insights and straight-shooter style, Heidi and Dave are editors of HomeBizBytes. Receive a free issue at http://www.HomeBusinessOnline.com/nsl.htm?sya
Links & Linking
Website owners: do you know how many links are out there on the Internet, pointing back to your site? If you’re interested in getting free search engine placement for your site, you ought to know. An easy way to find out is to download the Alexa toolbar from http://www.alexa.com. One of its many useful features is that it shows you how many links are pointing to the site. High quality links are one of the most crucial aspects of good search engine optimization. When you think about it, this makes sense. After all, this is the Internet, the World Wide Web, we’re talking about. And in a web, everything is… right, everything is LINKED.
Links have always been a priority in search engine optimization. Search engines have long used link popularity as an indicator of a site’s “importance,” and this in turn affects the site’s performance in the search engines. Until recently, many different schemes existed that allowed a website owner to garner dozens, or even hundreds of links, simply by using specialized tools, reciprocal programs, and the like. Then came the Google “update” of November, 2003.
In that now legendary update, Google penalized tens of thousands of websites by dropping their placement in the index or eliminating them entirely. While Google isn’t talking about what happened, it is very likely that “undeserved” links, or links that do not have anything to do with quality content, played a role in this episode. Most website owners now seem to agree that while links are as important as ever, they have to be added the old-fashioned way, they have to be earned.
What does this mean? Simply put, it means that a link between two pages on the Internet should have some valid reason for its existence besides the desire of the website owners to hit page 1 on Google. So if Joe’s Auto Shop and Cindy’s Interior Design trade links, in order to boost their rankings, the link only exists for that reason, and it may well lead to lower search engine rankings for both Joe and Cindy. On the other hand, if Bud’s Cabinetry Shop, on its page describing different types of woods, is linked to the National Association of Wood Products, this is very likely to be viewed as a “quality” link by the search engine, and may help rankings.
How does one build these kind of quality links? There are at least four well-known methods, and creative website owners can come up with more. First, you can ask for them. At conventions, conferences, meetings, anyplace where the business of your website may be discussed, ask for quality links. If someone has a site you respect, and it relates to your product, simply ask them to link to your site. It’s good old networking at its finest. Second, you can write articles that promote your website, or your product or service, include a link back to your home page, and offer it for publication on the Internet. There are numerous forums for doing just this, try Googling some search terms to come up with them. Third, get on the Internet and find directories that relate to your product or service, and ask for a link to be placed. This is an easy step that most website owners can take themselves. Finally, and perhaps the best way to build a great site! Put up great content, and other sites will link to you. Because, in the end, that is what the Internet is all about disseminating information. Add valuable content, in terms of information, to your site, keep adding it over time, and gradually, people will link to you. If you build it, they will come.
Author Bio:
Neil Street is co-founder of Small Business Online, LLC, based in Wilton, CT., a website design, management, and promotion company dedicated to the Internet needs of the small business. His website is at http://www.smallbusinessonline.net. Send email to neil@smallbusinessonline.net He can also be reached at(203)761-7992
Introduction
What strategies do the “experts” use to optimize their own Web sites? Haven’t you always wanted to know?
Did you know that there are SEO’s who have a dozen or more Web sites that they use for nothing but testing? What killer strategies have they learned by studying the results from these testing Web sites?
Though you can learn SEO strategies by reading forum posts or by attending conferences or seminars, speakers are rarely willing to share their best strategies with you. After all, if everyone were to use those strategies, their effectiveness could dwindle.
Where do the truly advanced, technical SEO’s go to learn new strategies that will take them to the highest possible level?
Where can they learn from the masters . . . from those who have devoted hours and hours to research, testing, and trial and error to come up with personal strategies that really work?
Introducing . . . The Ultra Advanced SEO Symposium
First off, what is a “symposium”? A symposium is generally associated with educational institutions where qualified presenters give technical papers on particular topics in which they are experts.
Symposiums are more private events with limited attendance. They’re not workshops, where you learn by doing. With symposiums, you learn by listening to the experts speak.
The Only Truly “Advanced” and “Technical” Event for Search Engine Optimizers
To date, there’s never been an event devoted just to the advanced and technical SEO that wants to be taken to the highest level.
Through our teaching of Search Engine Workshops, we’ve been asked time and time again when we were going to offer the “next step” in search engine optimization.
Now we have that next step: The Ultra Advanced SEO Symposium.
You Might Ask: Why Would These Experts Be Willing to Share their Best, Personal Strategies with Attendees?
Let’s discuss a few of the reasons
* Each attendee will be required to sign a non-disclosure agreement, agreeing not to publicize, promote, post to forums, teach, or announce the strategies in any way. The strategies are to be used for the personal use of the attendees only and for their clients.
* The symposiums will be private events without a huge attendance. So, the strategies won’t be given out to large groups of people.
* Attendees will often be divided into focus groups, and within those focus groups, the attendees themselves will be sharing their own strategies too. So this is a give and take symposium where the attendees and presenters can learn from each other.
* To be frank, the speakers are being paid well for sharing their strategies. In other words, we’ve made it worth their while to participate.
What Might You Learn at an Ultra Advanced SEO Symposium?
The topics you can expect to learn at this event include:
* Understand the new Yahoo! and related sites
* Understand what it takes to get firmly ranked within Google’s top results
* Untie Internet marketing’s “Gordian Knot” and leverage the true power of Cascading Style Sheets
* Discover “The Butterfly Effect”: how to build an authoritative theme
* Learn about integrated performance marketing and how to use the tracking power developed through affiliate marketing to track all sources of traffic and their results
* Learn how to generate large lists of relevant keywords in minutes, and then learn how to determine exactly which ones will generate the true actions (sales, signups, etc.)
* Discover at least four advanced optimization strategies that 99.9% of most SEO’s have never even heard of
* Learn how to legally determine exactly what your competitor is doing and find out how to do it better
* Learn how to penetrate cloaking methods and discover exactly what your competitor is showing the search engines
* Learn advanced tracking strategies, including how to install a freeware tool that will automatically compile your log files and give you the information you need at a glance. Attendees will also be given a script that will greatly enhance their lead generation.
* Plus much more . . .
The When, Where, and What of the Ultra Advanced Symposium
The Ultra Advanced SEO Symposium will be held on Saturday and Sunday, April 3-4, at Disney’s Coronado Springs Resort in Orlando, Florida.
The symposium will start at 8:00 a.m. each day and conclude around 5:00 p.m. However, depending on the needs of the participants, additional events may be scheduled at night.
The cost is $2,495 for the two-day event, which is 100% tax deductible as a business expense.
To put the cost into perspective, attendees will easily be able to apply some of these strategies and rapidly make their money back by an increase in online sales.
Remember: these are advanced, technical, and private strategies that you won’t have the privilege of learning anywhere else.
The symposium is being sponsored by Robin Nobles and John Alexander of Search Engine Workshops. Presenters for this symposium include Rachel Honoway of MyAffiliateProgram, Michael Marshall of Theme Master, Dave Barry of SEO Concierge, Rich Creal of Trade with Success, and Gene O’Neil with Advanced Search Engine Marketing Consultants.
Disclaimer: Legitimate SEO Strategies Only
While the strategies taught at these symposiums will certainly equip attendees to immediately apply them to their own sites and compete in highly competitive industries, only legitimate SEO strategies will be taught.
We will never promote or condone spamming practices of any kind, and neither will anyone associated with any of our courses, workshops, or symposiums.
Need More Information?
More information about the brand new Ultra Advanced SEO Symposium, visit http://www.ultraadvancedsymposium.com.
Or, call John Alexander. (905) 853-4472
We hope to see you on April 3-4 in Orlando!
Author Bio:
Robin Nobles with Search Engine Workshops teaches SEO strategies the “stress free” way through hands-on, search engine marketing workshops in locations across the globe and online search engine marketing courses (http://www.onlinewebtraining.com). Visit the World Resource Center, a new networking community for search engine marketers. (http://www.sew-wrc.com)
Increase Your Traffic
Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.
It’ s a simple concept, but not many people get it.
#1. Find and Know Your Starving Crowd
You can have the greatest product in the world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like the back of your hand? KNOW your buyers. Head down to http://www.Overture.com, type in your keywords and take furious notes!
#2. Power Position Yourself
Understand that people online are looking for information.
They don’t want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they’ll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.
Once you develop a reputation as an expert, the traffic will come in flocks. People NEED help. Help from experts.
Are you an expert? : – )
#3. Create an Epidemic
Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for the rest of your life… a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?
Don’t even try to estimate the astounding value someone like this would bring to your business.
It is possible, and it’s called viral marketing. It’s the most powerful concept on the Internet. Many have tried using it and many have failed miserably.
People have this misconception that as long as they have an ebook that is “brandable”, it constitutes a viral marketing campaign.
They are dead wrong.
#4. Steal Traffic from Someone Else
Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying “Hey, wanna do business with me?”
You’re in for a big disappointment if you think that’s gonna work. Your potential JV partner is a human as well, and chances are, he/she is a SOMEBODY in your field. So make your JV proposal as benefit laden, and “hands free”
for your potential partner as possible. Recognize your JV partner’s accomplishments, be generous with your praise and above all, be sincere.
But never be afraid to ASK. If you don’t A-S-K, you will never G-E-T.
#5. Become A Marketing PI
Here’s Industrial Espionage 101. The magic word?
Forums.
Forums will show you exactly what your target market is unhappy about and the problems they have. Lurk around forums. LISTEN. Forget about YOUR problems and listen to other people’s problems. Solve those problems. I guarantee you’ll become rich. Zig Ziglar said, the way to achieve success is to help others get what they want.
#6. Expired Domains Do More Than Expire
You can always use expired domain names as a great source of traffic. Search the expired domain databases, look on EBay. Some web hosts now allow multiple domains to park on a single account. Take advantage of that.
#7. Transform Words into Traffic
Articles are the best “Traffic Machines” that work for
ANYONE- no matter what product, service, or information they’re selling.
You get 100% targeted traffic, FREE! And, they position you as an expert, and improve your link popularity. Plus, articles are really easy to write as well.
If you have never written an article, go try writing one NOW!
All 7 steps above seem really easy. It’s one thing to read and go “ahh” and another thing to read those steps and actually take solid action. Nothing will happen until you take action. No action equals no traffic, equals no sales, equals no money to pay the rent.
Author Bio:
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Find out how Jo Han’s latest web tool can help you get laser targeted traffic in the next 7 minutes! http://www.InstantVisitorSurge.com
Introduction
Most people have heard of the hall of fame, but to many, the hall of shame may not be as well known. My goal in this article is to help ensure that you never have an opportunity to be in it, not even from a distance! Here are some ways that a website owner or webmaster can get in trouble with some of today’s major search engines. This article is another way of saying: ‘The 10 steps to avoid at all times’, in preventing a site penalty or ban from the search engines.
Step 1: Build your entire site using graphics
One of the best ways to secure a front-row seat in the hall of shame would be to put all your links in Java script or use images or graphics for the links. Today’s search engines cannot ‘see’ or index sites that use such linking strategies. Make certain all your links are text links, using the standard H REF HTML reference. And while you’re at it, it’s always a great idea to include a sitemap of your site. A well-designed sitemap will ensure that all the pages in your site will be fully indexed.
Step 2: Design your site using Flash technology
Even today, I still encounter some websites that were entirely designed using Flash as its exclusive technology. No search engine can index or ‘read’ a site that was entirely created in Flash, since there is no text to crawl. Search engines only seek out one thing and that is content’ and then only in the form of text. You can use a bit of Flash, for example in a Flash banner or header, but make absolutely certain that there is lots of HTML text to crawl on that page and throughout your site.
Step 3: Use invisible text
One of the safest ways to ensure the Number One spot in the hall of shame is to use invisible text on your pages. Today, search engines are becoming more and more clever and can detect that sort of thing. For as long as I can remember, invisible text has always been prohibited by all search engines and you are almost certain of securing either a permanent ban, or a temporary penalty (which could become permanent). Stay away from invisible text and you will never get in trouble.
Step 4: Use doorway or gateway pages
A doorway or gateway (similar) page is a page that was designed specifically for search engines, and not humans! This happens when a website makes use of deceptive software or a script that relies on the IP address of a search engine robot to serve a specially written page for that robot. This process is called ‘cloaking’ and is another way of ensuring you a prominent spot in the hall of shame. Stay away from doorway pages and cloaking mechanisms. They are bad news and are forbidden by most major search engines today. Write your pages for real humans and fill them with good content and the search engines will rank your site with good marks.
Step 5: Forget all about your title tags and H1’s
If there is one element that will rank a site well it is the careful use of properly written title tags and H1 tags that are rich in keywords and key phrases. Neglect to do this and you will do well in the hall of shame. Search engines today rely on the keywords that are written in title tags, and the words that are contained in H1 or H2 tags. It’s also a good idea to use one or two headlines on your pages. These headlines of course need to contain the keyword (or keywords) used in that page for your maximum benefit.
Step 6: Be inconsistent and too vague
Another way where you can fast track your site to the hall of shame is to use themes that are irrelevant or inconsistent to the overall topic of your site. If your site sells blue widgets, red widgets and black widgets and nothing more, then it’s safe to assume that your site’s theme is ‘widgets’. Don’t talk of anything else but widgets and you will have an extremely relevant site that is entirely focused on widgets. This important step should steer you away from the hall of shame.
Step 7: Don’t ever use Wordtracker
A safe way to get an invitation to the hall of shame is by never using Wordtracker! Optimize a website for the wrong keywords or key phrases and you will end up with a site that has no or very little visibility in the search engines, plus you might even get enquiries or questions for products or services your company doesn’t even sell. Spend the time to properly research the real keywords people are using when searching for the products you sell. The only way to do this is by using Wordtracker.
Step 8: Link to bad neighbourhoods or link farms
One sure way to end up in the hall of shame is to link to what is called ‘bad neighbourhoods’. You obviously can’t control the people that are linking to you, but you certainly control whom YOU are linking your site to. If some of the sites you are contemplating linking to have been banned or penalized by Google or other search engines, you might incur the very same treatment.
Step 9: Build your site using frames
If your site isn’t built yet, using frame technology could place you in the hall of shame, since most search engines today have a hard time trying to index sites that employ frames. Although you can use the ‘no frames’ tag, building a site with frames is old technology and almost nobody uses them anymore. Design your site using HTML coding and stay away from frames if at all possible and it may help you to stay out of the hall of shame.
Step 10: Ignore what’s going on in the SEO industry
Today more than ever, the search engine industry and the SEO profession are evolving at breathtaking speed. Witness the many changes in the past 12 months. There has been (and probably will continue to be) mergers, acquisitions and buyouts in the search engine field. Combine all this with the constant modifications done to search algorithms, such as the huge changes implemented at Google in the past 2 to 3 months, and you start to get the picture. Keep informed by reading all the news in this industry and you might avoid a front-row seat in the SEO ‘hall of shame’.
Author:
Serge Thibodeau of Rank For Sales
Introduction
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit, and in front of the pilot, you see just one gauge.
You ask the pilot, ‘What’s that gauge measure?’
‘Altitude’, you’re told.
‘What about the other gauges?’
‘We won’t be using them this flight. I’m just focusing on altitude.’
‘How about air speed?’
‘No, that’s the gauge I was using last flight. I wanted to try something different this one.’
‘Compass?’
‘Not this time’
‘Fuel gauge?’
‘Nope!’
The idea is, of course, that you need a balanced set of measures to accurately monitor business performance. The analogy got me to thinking about the metrics we typically see companies enter their search marketing campaigns with. And I couldn’t help thinking, ‘At least the airline pilot got one of the metrics right!’
If it’s Not Measured, It’s Not Managed
After working with search marketing for 8 years, I’m amazed at the number of otherwise intelligent marketers who enter their search campaigns without a clue of how to measure the success of the campaign. The entire motivation for looking at search optimization is because the CEO had a hissy fit because they didn’t rank for a broad industry term that was, at best, only marginally relevant to their actual product and service offerings. They’re pretty sure they want better rankings, but they really haven’t given much thought as to why.
You do search marketing for a reason, and unless your company is run by a Fascist egomaniac, the reason shouldn’t be so your CEO can search for his dog’s name and see your company’s site rank number one. Those reasons should come down to bottom line goals that align with both your corporate and marketing strategy. Is it lead gathering, on line sales, brand building, relationship building, extending marketing share in new areas or positioning your product against the competition? All are valid objectives, and all can be aided greatly by a well thought out search marketing strategy. But, until you know the reasons, you’re flying blind.
Also, I’ve been in the boardrooms of more than one Fortune 500 company and asked to see the research done on their customers feelings about the website and how they interact with it. Please, if you ever get a chance, do this. At first, you’re greeted by blank stares. Then the sidewise glances start between the IT department and the marketing people. ‘I thought you were going to do that!’ Finally, you get the answer you knew was coming. ‘Uhmm’we’ve been meaning to do that. But we haven’t really got any research of that kind’.
The IT department probably has technical stats on user sessions, pages visited, length of session and enough assorted statistics to choke a CTO, but no one has thought to ask a customer how they feel about the site.
And, we’ve found, if they haven’t done this research on their own site, it’s a lead pipe cinch that they have no idea how their customers interact with search engines.
Decide What to Measure
Search marketing metrics have improved over the past 2 years. Back then, the only metric was ranking. The problem with this is that rankings didn’t really mean anything by themselves. A high ranking was useless unless it drove traffic. And, in turn, that traffic was useless unless it translated into something that added to the bottom line of your business. That bottom line impact could be long term, as in the building of brand equity, or short term, as in an online purchase or the capture of a potential sales lead. Because search marketing was primarily used by direct marketers, it was generally the second of these that was chosen as a performance metric.
That brings us to today, as increasingly the focus turns to ROI, as measured through conversion rates. This measurement is primarily done on the sponsored side of search. Tools that allow you to accurately measure ROI on organic search campaigns are still rare and usually involve gathering data from different sources, analyzing it and, in many cases, throwing in some scientific guess work.
While the move to ROI measurement is an improvement over just measuring rankings, it’s a bit like the pilot using the altitude gauge and ignoring the other instrumentation in the cockpit. The problem is, as you move beyond conversion tracking, accurate measurement of other factors becomes more difficult.
Conversions are Good, But They’re Not Everything
A conversion is generally defined as a visitor taking an action that allows the website owner to establish a relationship with them. It could mean capturing contact information, having them complete an online form, or actually make a purchase. Conversions are defined on a case by case basis.
Most of the better search engine marketing companies now offer some type of conversion tracking on sponsored search campaigns, and a few (like Enquiro) also offer it on organic search optimization campaigns. It allows the client to see how specific keywords and engines perform by monitoring if traffic being driven from these sources takes the actions defined as a conversion.
The problem comes when the conversion happens off line. Often, consumers use the web and search engines to conduct purchase research, creating a short list of the best products or models and shopping for the best prices. In most cases, this can be done without ever taking an action that could be defined as a conversion. The researcher may gather up their information, then take it and visit a local outlet to actually make the purchase. In this case, conversion tracking would have never recorded the visit as a successful one.
The Brand Value of the Online Experience
Another limitation with conversion tracking is that it can’t capture the building of brand awareness online. And increasingly, websites are being recognized as an important channel to enhance to overall brand experience of a company.
I was recently meeting with a prospective client and he mentioned that his company (a multinational business to business service provider) didn’t really monitor online metrics because ‘we’re not Amazon’. His reasoning what that because they didn’t really sell items online, there wasn’t anything to measure. He also mentioned that search marketing wasn’t a high priority because of this lack of revenue generation from their site.
I was a little taken aback, so I probed a little deeper. I asked if they had given any value to the brand awareness they were building when visitors came to their site for information (of which there were thousands of pages, few of which could be found with a search engine). I asked if they had done any research on the types of users their site attracts, their reaction to the site, the frequency of repeat visits, and whether introduction to the firm through the website later translated into new clients. The answer was a long and continuous string of no’s, and it was becoming clear; this company had no intention of beginning to monitor these metrics.
I hope this company is the exception, and that other marketing departments are beginning to recognize the importance of the online brand experience. Increasingly, more and more of a companies interaction with its clients is happening online, and the quality of that experience is vital to building a strong relationship with that customer.
Align Your Metrics with your Goals
To measure the effectiveness of any online campaign, you should come up with a set of metrics that give you a complete performance picture. The nature of your metrics will depend on what your corporate and online marketing strategic objectives are. What are your unique competitive advantages and how does your online presence contribute to them? What are the metrics that your customers measure you by? You have to ask yourself these questions before you can begin defining online metrics.
(Note: You might want to start with reevaluating how you use metrics throughout your organization before beginning this process. Sometimes, lack of metrics in marketing can be symptomatic of inadequate measurement of other areas of the business. If this is the path you want to go down, check out www.balancedscorecard.org and invest in the book by Robert Kaplan and David Norton)
Return on Investment:
If you’re an e-commerce site, the primary metric will likely be return on your advertising investment derived through online sales. Other metrics could include monitoring the frequency and nature of repeat visits and sales, average sale amounts, profits on sales (are you driving sales on higher margin items?), customer satisfaction levels, percentage of converted visits vs. non converted visits or percentage of sales in specific categories
Brand Awareness:
In this case, you will have to be a little more creative in defining your metrics. It will probably have to involve some type of user survey to determine brand awareness at various stages in the online relationship. A survey will also be able to determine awareness of products and services.
Building Relationship:
As with brand awareness, measuring the development of stronger relationships with customers is more difficult to do. Again, you will probably have to use other research methods to get the full picture. You will also want to measure the duration of visits, frequency of repeat visits, sections of the site visited, and actions taken while on the site.
Measuring: The Bottom Line
The role of metrics in online marketing is quite new, and when it comes to search marketing, effective measurement is in its infancy.
Deciding on the right metrics is not an easy task to take on. It requires a fundamental understanding of your own goals and strategies, your customer’s needs and behavior and the values and advantages that sets you apart from the competition. But if you’re making a significant investment in your website and marketing that website, without metrics not only are you flying blind, you’re also throwing money out the window.
Author:
Gord Hotchkiss
List Building Through Cooperative Partnerships
This is a little tip I got from Alex Sampson, a true marketing master.
Fact#1:
The ownership of an opt-in list of subscribers is the #1 thing you can do to promote your product or services, you cannot succeed online without one, so don’t even try.
Fact#2:
Someone searching for one thing may be equally or more interested in another product of similar means.
For example. You’re selling fishing poles. And your surfer is interested in maybe seeing the latest poles, so they stop by your site, but they already have a nice pole, and don’t need another, however they’re planning a fishing trip and do need bait and tackle, which you’re not selling.
Ok lets put this in a little better light in relation to internet type downloadable goods. Say you’re selling a report on the importance of autoresponders and follow. Another website is selling Autoresponder scripts – or hosting. And another website is selling a set of follow up letters that are very persuasive yet also adapt to whatever it is you’re selling for the most part.
Option A. Each webmaster can go alone and even compete with each other to make sales, they would both start affiliate programs, etc…
Option B. All 3 webmasters join forces and start a little co-op.
Webmaster 1 gives EXCLUSIVE rights to webmasters 2 and 3, to give their ebook away for free.
Webmasters 2 and 3 give the same rights to webmaster #1 and so on.
So webmaster 1 is selling ebook#1 and giving away ebook#2 and ebook#3 as FREE Bonus’s which can as much as triple his sales.
Webmasters 2 is selling ebook #2 and giving away ebook#3 and ebook#1 as Free Bonus’s…
etc..
Now you may ask why would you want to do that, and its because it creates synergy, see you control the downloading of the free ebook, you set up a very aggressive autoresponder that the person must go through to download the ebook.
The fact that they are downloading your ebook shows you that they’re willing to pay for high quality information, it shows you that they have a credit card and aren’t some teenager playing pranks.
This means you just got an email address of someone who’s not afraid to spend money online, someone who’s spent money before, and someone who may order again soon, if you can offer them something that intrigues them.
See the power of this? You have 2 other webmasters building your optin list, and you have 2 new products that you can offer as FREE EXCLUSIVE Bonus’s thus increasing your initial sales.
In closing I want to say that I’ve tried this technique before and had very successful results with it. If you have any questions or would like to form some kind of co-op with me and one of my ebooks that I’m writing please email me at: support@timereleasedwealth.com
Author Bio:
Patrick Curl is an internet marketer with 3 years experience, his new viral ebook “Driving a Stampede of Traffic To Your Website” is hitting the web like a jack hammer, you can download your free copy and get free re-branding rights today at: http://www.timereleasedwealth.com
Also get FREE Solo and Text Ads.
