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Posts Tagged 'ecommerce'

Magento LogoMagento is an incredibly flexible ecommerce platform. However, even with all the flexibility it offers, it can still be a challenge to make it bend to your will.

Recently, I needed to have a few specific categories show the products in grid mode, while all the other categories show products in list mode. This should be straightforward since the products that appear on a Magento category page can appear in either a vertical list, or in a grid. And, depending on how Magento is configured, the user can choose which view to display the products in.

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target angry birdShopping around the web these days has become a frustrating affair. Not only is Google serving up obscure blogs on the first page, some of the largest players like Target seem to have forgotten that an excellent shopping experience is what turned them into a household name.

For example, try shopping for bath towels on Target.com. Type in  “Fieldcrest towels,” in Google Search and Target comes up first place in the organic listing. Notice too that Target has paid for a PPC ad for “Fieldcrest towels.”

 

google target placement

However, once you get to the website, good luck outfitting your bathroom. The towel is supposed to be available in a choice of colors: white/black stripe, white/grey, white/brown, white/green and white/taupe stripes. Yet, only the black stripe photo is displayed for all of the examples. Moreover, the two white/black stripe towels that are pictured are different. One has two stripes and one has four. So not only is the customer unable to see the color so that they can match it to their sea foam rug, they also haven’t a clue as to what design they are buying.

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