Web Moves Blog

Search engines are still one of the most effective ways to drive traffic to your web site. This is because it is highly targeted traffic. A person searching for a particular phrase on a search engine, gets taken to your web site.

It makes sense then, to make your site as attractive as possible to the search engines, so your rankings will improve, giving you more visitors which leads to more sales – your ultimate goal.

Here are 17 powerful strategies you should implement, to substantially increase search engine traffic:

1. Keyword Density – the ratio of keywords to on your visible page to non-keywords is called Keyword Density. i.e. if you have 100 words on your page and 3 of those words are “boat” or “boats”, then you will get a keyword density of 3% of your text for the word “boat”. (more…)

There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.

In this article, I will be discussing about meta tags. How to use the them effectively without spamming. Its not just another article about meta tags. Read on to find out more..

Meta Tags are very important for your website’s visibility. Many search engines read them from your site when you submit it to them. META tags were developed and made a HTML standard for the purpose of addressing specific information about your web page that does not affect the way your page actually looks.

Overstuffing META tags
Believe me or not, there are still many people and web masters around who think that meta tags are magic bullet. It’s not anymore.

Mistake No. 1: Stuffing keywords in Title
Mistake No. 2: Stuffing keywords in Description
Mistake No. 3: The keyword tag.

Mistake No. 1: Stuffing keywords in Title
I agree that it’s very important to include your main keywords in title tag. But there are certain things, which you should remember, as title tag is the most important tag.

– Title tag length should be within 70 characters or 8 words
– Title tag should be meaning full and attract visitors
– Use one to two keywords in title tag
– Use plurals & concentrate on keyword phrases rather than just keyword.
– Make sure that title tag is grammatically correct

Syntax of Title Tag
Your site title goes here

Now, lets me show you live demo on Title tag. Please search for “Office furniture uk” in Google, without double quotes. See the results. This is the first site listed under Google.

Office Furniture Home UK, Home Office Furniture London, Home …
Office Furniture UK Online Home Office and Small Office Shopping England,
London, UK. Furniture, Office, Seat, Seating, Desk, Desks …
Description: Uses full screen flash with exit button. Offering bespoke office furniture solutions for businesses….

Welcome to furniture123 – Bedroom furniture, Office furniture, …
… desk uk, child bed, home office furniture, child furniture, dining furniture, coffee
table, office chair, furniture retailer, upholstery uk, bathroom furniture …

Welcome to – Blueline Furniture – Ergonomic furniture, Custom …
… has pioneered the manufacture of office furniture using timber … FIRA GOLD Quality Award
as its furniture hire, minimum … dealer network across the UK and Channel …

MFI.co.uk
UK’s leading furniture retailer offering an extensive range of quality furniture,
including home office furniture, bedroom furniture, dining furniture, beds …

These are the above first 4 results arrived for the term “Office furniture UK” in google. Now have a look over title and description. The first title does not make any sense and it�s stuffed with keywords, though it�s ranking no.1 it would have less click thorough as compared to no 2 and no 3.

A fair and attractive title would be something like:
Offers quality office furniture at discount price in UK (Short title )

UK’s leading furniture retailer offering office furniture at discount ( Perfect one )

Look at the above two titles. It conveys some message with a perfect sense. The best possible keywords have been used and it�s catchy too. Just by crafting a good title you can increase your click through, even though you are not listed in top 1 or 2 positions. I hope now you must have got some idea about crafting good title. Now let�s jump to next step. Yeah. Description Tag.

Keyword Tag
The keyword tag is almost dead. Most of the web masters try to flood the key word tag with all sorts of keywords. Hardly couple of search engines gives a bit of importance to it.
Please note that, directories like Yahoo, Dmoz & About does not consider keyword tag or meta tags. I do not recommend using keyword tag. If you use the keyword tag, do not include more than 8 keyword phrases.

Do’s
1. Include only important long keyword phrases.
2. Don’t use generic / general terms. Be specific
3. Use Word tracker to find good keyword phrases

Don’ts
1. Do not spam by stuffing all the possible keywords.
2. Do not include the keywords, which are not related to your website
3. Do not repeat any tag (title, description, keyword tag) you might get boost by repeating, but never know when you will be banned.

Other important things to remember
1. Meta tags (Title & Description) should reflect the content the page. Do not put your company name in title.
2. Do not try to target more than 2 to 3 keyword phrases per page
3. Try to include your important keyword phrases in h1 to h6 tag.
4. Include your important keyword phrases in tag, bold tag.
5. You will get boost if you include your important keyword phrases in anchor tag.
6. Do not forget to Include your important keyword phrases in first paragraph of your web page.
7. Try to put your important keyword phrases in alt text. ( for images )
8. Make sure that title and description is crafted neatly and attracts both visitors and search engines.

Robots (Recommended)
See the workshop report at W3 for the full text.

default = empty = “ALL”
“NONE” = “NOINDEX, NOFOLLOW”
The filler is a comma separated list of terms:
ALL, NONE, INDEX, NOINDEX, FOLLOW, NOFOLLOW.

Discussion
This tag is meant to provide users who cannot control the robots.txt file at their sites. It provides a last chance to keep their content out of search services. It was decided not to add syntax to allow robot specific permissions within the meta-tag.

INDEX means that robots are welcome to include this page in search services.
FOLLOW means that robots are welcome to follow links from this page to find other pages.
So a value of “NOINDEX” allows the subsidiary links to be explored, even though the page is not indexed. A value of “NOFOLLOW” allows the page to be indexed, but no links from the page are explored (this may be useful if the page is a free entry point into pay-per-view content, for example. A value of “NONE” tells the robot to ignore the page.

Conclusion
There are other meta tags like, Author, language, Copyright, Re-visit, classification etc. which are ignored by most of the search engines. Experience says, use the three tags wisely (title, description & keywords). You will be attracting both visitors and search engines.

Author Bio:
Rajesh V. Tavakari is SEO Specialist of Website Promotion & Ranking Services, an Internet Marketing firm specializing in Website promotion & Website optimization.

HTML Email
Until recently text-based email was the most popular way to communicate, however with the advent of html email you can now create and send beautiful graphics, create clickable links and use interactive forms.

HTML email can have the same appearance as a web page. You can include your favorite photos, create colorful newsletters or charts for your friends or business associates.

It’s now often used as a valuable tool in email marketing campaigns.

HTML email has now surpassed text-based email in popularity.

Read this survey on email format preferences and and programs.

Let’s first point out the pros and cons of sending html email before we get into how to create it. (more…)

If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword phrases within your meta tags and web copy.

What is keyword density?

This is the ratio of a keyword or keyphrase to the total words (depth) on a page. It is one of the most critical aspects of search engine optimization. To improve search engine ranking, your keyword density must not be too high or too low.

Try to aim for a keyword density of 1% to 7%. To achieve 1% you would need to insert your keyword or keyword phrase once for every hundred words. If you only used your keyword once in one thousand words, this would result in diluting your keyword density.

Don’t try to stuff all your keywords together, separated by commas. Search engines may see this as spam, penalizing your rankings. (more…)

Web Site promotion should be the major part of your web site marketing plan. It’s not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don’t drive traffic to your web site, your online business venture will soon fail.

1. Create a web site marketing plan – if you fail to plan then you default to a plan for failure. When designing your web site, create a plan on how to market it as well. Try to put yourself in your customers shoes when doing this. It’s too easy to just view your web site from your own perspective. You need to have a clear vision for your business, goals (short and long term) you wish to achieve and the strategies of how you will accomplish them.

2. Define your target market – many online marketers promote their web site aimlessly in a field which is too large i.e. they may use bulk mailing as one of their promotion strategies. Of course you may get some visitors but the chances are you will not make many sales. Why? You have not narrowed your field of
customers and targeted them. If you sold Cadillacs online for instance, you are not randomly going to market to every person on the Net. Your target market may be previous owners of cadillacs, or people who routinely purchase luxury American cars.

Getting targeted customers to your web site, will increase sales, because they will have more interest in your product or service than marketing to a general audience. (more…)

Reciprocal linking is catching on in popularity. It’s a way for website owners to share each other’s traffic, a simple “let’s trade links” deal that can help to widen your web audience.

Swapping links can also help you with your search engine traffic. Some search engines calculate the number of links to your site from other sites and use it to determine your ranking. As you know, a better position equals more targeted traffic!

Another way reciprocal links can benefit you is by drawing repeat traffic back to your website. If you offer a high- quality list of relevant links, visitors will return often because they know that they can quickly find what they’re looking for. (more…)

With so many cutting edge marketing and promotion methods coming into practice these days, it’s easy to forget the basics. A few good manners go a long, long way – an old concept but very applicable to modern Internet marketing and web site promotion strategies.

Introducing my new soap-box – the “Common Courtesy Strategy (CCS)” series!

When you first launch your site, the chances are that traffic will not start flowing immediately, and perhaps never – it’s not just how your site looks or operates that will ensure it’s success or failure. According to numerous sources I’ve come across during my research, the average web site only receives around 3 unique visitors a day! (more…)

All Hail The King
On the Internet Content is king and it always will be. This is because the Internet is the information superhighway and most people use it for information of some sort.

The information on a website is its content, generally the more useful and interesting content a website has the more successful it will be, because more people will want to visit it again and again, this is especially true if a website is constantly adding more and more content on a regular basis, be it articles, tutorials, news and opinion or whatever.

Content is what drives the web, OK, OK – what about the vast variety of products that can be bought on the web? (more…)

One of the standard elements of web page optimization is Keyword Density: up until very recently the ratio of keywords to rest of body text was generally deemed to be one of the most important factors employed by search engines to determine a web site’s ranking.

However, this basically linear approach is gradually changing now: as mathematical linguistics and automatic content recognition technology progresses, the major search engines are shifting their focus towards “theme” biased algorithms that do not rely on analysis of individual web pages anymore but, rather, will evaluate whole web sites to determine their topical focus or “theme” and its relevance in relation to users’ search requests. (more…)

Have you ever visited a web site and they ask you to link to their site…and that’s it?! They give you no reason to link. I have to be honest, I won’t link to a web site unless I get some kind of benefit. If you want people to link to your web site give them something in return. The following are some reasons I might link to another web site:

The web site offers a reciprocal link in return. It must draw the same targeted visitors as my web site. They agree to give me the same kind of link (banner, text, graphic, etc) in return. The link must also be in the same position on their web site as it is on mine.

The web site gives away free stuff for linking. They may give me a free membership in their online club or association, offer me a free ad in their ebook, submit my site to thousands of search engine and directories, free e-mail consulting, etc. (more…)