Ask us a question!

Web Moves Blog

Web Moves News and Information

Archive for the 'Web Design / Development' Category

Make Magento 2 More Efficient with These 10 Shortcuts!


Are you looking for ways to maximize your Magento 2 business? You’re in luck! In this post, we’ll discuss 10 essential shortcuts to help Magento 2 businesses optimize efficiency and cost. By taking advantage of these tips and tricks, you can leverage the success of your eCommerce business and improve your bottom line.

Let’s get started!

This article is all about helping to make your Magento 2 business more efficient! We will dive into the 10 best shortcuts to help you save time and maximize the potential of your business. These tips are easy to follow and include a range of tactics from better organization and automation to streamlining processes and daily tasks.

From mincing your routine operations to optimizing navigation and user interfaces, you’ll get everything you need to increase your business’s efficiency. Ready to learn more? Let’s get started and make Magento 2 business more efficient with these 10 shortcuts!

Table of Contents

1. Introduction to Magento 2 Efficiency

Magento 2 Efficiency is a comprehensive suite of tools that allows businesses of all sizes to enhance their e-commerce operations. It provides developers with a comprehensive and powerful platform to easily manipulate dynamic data flows and integration of a wide array of specialized modules.

This platform has been optimized to maximize efficiency and performance, resulting in impressive loading speeds, scalability and minimal downtime. Its easy-to-access APIs makes it easier to integrate with third-party systems and services; while robust architecture and improved frontend experiences provide a host of powerful capabilities and efficiencies.

With Magento 2, businesses can take advantage of advanced features such as automation and customization, unified ways to access, store, manage and search data and improved security features. There’s no doubt that this platform provides the ideal foundation for businesses looking to grow their capabilities and drive efficiency, scalability and success.

2. Benefits of Magento 2 Efficiency

Magento 2 is an open source platform designed for optimizing online stores. It provides enhanced speed, scalability and exceptional flexibility to developers.

The system enables merchants to increase efficiency thanks to its improved load times, advanced search capabilities, and streamlined checkout process. Magento 2 also offers great customer experience through flexible layouts, smooth navigation, and the ability to personalize product pages.

These features ultimately help businesses drive sales, increase customer loyalty and keep up with the competition. Additionally, the improved efficiency of Magento 2 ensures merchants can spend less time managing the backend so they can focus on strategies that will propel their business forward.

3. Automate Your Product Data Management

Product data management (PDM) is a vital business process for tracking product development and successfully delivering on mission-critical initiatives. Automating product data management can help you stay better organized, providing increased accuracy and insights into your product development cycle.

The automation of the PDM process offers the potential for greater speed and reliability by eliminating the manual labor required to manage products from concept to delivery. Automation also allows for improved access control and item administrating which is critical for analyzing data points and delivering on market-specific needs.

With an automated process, you can still create detailed reports and simulations to better inform your decision-making process, allowing you to increase your productivity as well as the quality of your product.

4. Streamline Customer Support with AI Chatbots

Customer support is essential for business success, yet often tedious and time consuming. Streamlining customer support is key for businesses to improve efficiency and drive higher customer satisfaction.

By implementing AI chatbots, companies can create an automated, personalized customer experience faster, more reliably, and more cost efficiently than ever before. AI chatbots can answer simple questions, direct customers to the best solutions to their needs, and, when AI can’t help, easily direct customers to a live agent for assistance – eliminating tedious escalations and transfers, resulting in more efficient, effective service.

In addition, AI-driven chatbots can be customized with an abundance of intents and dialogue, empowering businesses to better understand their customers and create preferred customer experiences that are both reliable and timely.

5. Enhance Your Website Performance with Magento 2 Caching

Magento 2 caching can provide a significant performance boost for any website. Utilizing Magento 2’s numerous caching mechanisms, websites can anticipate decreased page loading times, improved customer experience, and faster loading of content.

In addition, caching can also improve website functionality, as well as reduce server load, allowing for greater scalability. Beyond standard caching techniques, Magento 2 offers a variety of advanced techniques to ensure fast loading times and can integrate with a range of caching solutions, offering the flexibility to choose the most appropriate caching solution to meet website needs.

Furthermore, Magento 2 can extend its caching capabilities by utilizing content delivery networks (CDNs). These CDNs can deliver cached content directly to a requesting browser while reducing the load on the server, likely leading to further reductions in loading times and improved experiences for website visitors.

6. Utilize Cloud Computing for Data Analytics

Cloud computing has revolutionized the way data analytics can be utilized. With cloud computing, data is stored remotely, allowing users to access the data from any device with an internet connection from any location.

This means increased flexibility, with the ability to quickly analyze and respond to trends in the vast amounts of data available. Cloud computing also helps keep storage costs to a minimum and increases scalability for data analytics.

Additionally, the technology powering cloud computing is constantly being improved and updated, thereby offering a more robust platform to rely on for data analytics. This, in combination with 24/7 availability and customer service, makes cloud computing an excellent choice for data analytics.

7. Simplify Payment Processes with Magento 2 Gateways

Simplifying payment processes with Magento 2 Gateways can be an effective solution for online stores. Magento 2 Gateways provide secure, reliable and efficient payment processing that is PCI and DSS compliant.

Not only does it ensure a safe and secure online shopping experience, but it also helps streamline checkout process and reduce errors. The user-friendly interface makes it significantly easier to process customer payments quickly with less effort involved.

Magento 2 Gateways can be customised to fit into any workflow and support a variety of payment methods including credit cards, PayPal, Apple Pay, Amazon Pay and more. This flexibility and simplicity is guaranteed to save time and resources for any online business.

8. Integrate Advertizing and Promotion

Advertizing and promotion are both important elements in any business or organization. To best maximize success, these two marketing techniques should be integrated throughout all advertising, promotions, and outreach activities in order to provide customers with clear, consistent messages about a particular brand, product, or service.

An advertizing and promotion integration strategy should be effective in both good times and bad, allowing businesses and organizations to capitalize on positive brand associations and mitigate the effects of negative news. When done properly, integration of advertising and promotion activities can result in increased market share, improved customer loyalty, and cost-efficiencies gained through media and vendor negotiations.

9. Enhance Security with Magento 2 Security Patches

Enhanced security is essential for any Magento 2 store. Magento offers regular security-only patch releases, consolidating functional and security fixes from each previous version into a single release.

After evaluating the potential network, database, and application server risks, users can install these patches. Security patches protect against known vulnerabilities and help mitigate physical, social engineering, technical, or policy-oriented threats while helping to maintain compliance.

To further strengthen security, new security patches are released regularly and are immediately ready to be installed. Patching Magento 2 is an important step to keep customer and business data safe and secure.

10. Conclusion

In conclusion, it is clear that there is a great deal to consider when approaching a problem. Careful analysis of the issue, factoring in the available resources and potential outcomes, can help to ensure a successful resolution.

With a mindful evaluation of the desired goals versus achievable results, it is possible to craft and execute an effective plan. Taking the time to consider the situation and act accordingly is perhaps the most important step of all, and can make the difference between success and failure.

Unlock the Power of Magento 2 with Web Moves: 10 Essential Shortcuts

Websites that have Magento 2 make a statement: they’re serious about their business. A reliable, intuitive, and comprehensive ecommerce platform unrivaled in the industry, Magento 2 helps businesses showcase their products and services, and drive sales.

Web Moves, an Internet Strategist, can help Magento 2 businesses get the most out of its features with 10 essential shortcuts. They can fine-tune catalogs, streamline the checkout experience, improve the customer journey, and even automate marketing.

Web Moves can help you define and reach the goals of your online business, enabling you to take full advantage of the power of Magento 2.

The Bottom Line

The world of Magento, for businesses, is an ever-evolving space. To keep your Magento-driven business in the best condition, you need every advantage you can get.

In this article, we’ve explored 10 shortcuts for Magento 2 businesses – from integrating 3rd-party services to optimizing your code for performance. Implementing these tips and tricks can help you be the best you can be.

With a bit of luck, you can make your eCommerce venture a real success!

Rate this article:

magento2 migration tips



It’s June 2020, and the “closing bell” of Magento 1 support termination has rung. Although the deadline has been previously postponed several times, this time it’s final: online stores that are built on Magento 1 won’t be supported any longer. While they’ll still be functioning, they won’t be getting any more updates (and YES, this regards the crucial question of security patches and means that such stores will be deprived of new functionality). The bottom line, there’s no more time left to put the process off. And due to that, many Magento 1 store owners who haven’t begun their migration yet are biting their nails in anticipation of what they are to encounter ahead.

Without a doubt, you won’t make it without a devoted team who’ll provide you with professional Magento 2 migration services. But what are the possible stumbling points that you can face along the way? In this post, we bring you a detailed explanation of what you can expect and give recommendations on how to prevent unfortunate turns of events.

Why is Magento 1 to Magento 2 Migration Needed?

Before we jump right over to the possible issues that may occur, let’s dot a couple of “I’s”. As stated earlier, there are many reasons why it makes sense to migrate your Magento 1 store to Magento 2. As such, you wouldn’t want your website to lack behind in terms of modern features that are so vital in the ever-changing and progressing world of eCommerce. You surely don’t want your store to be unsafe either, as you’re legally responsible for safeguarding the data and contact details of your customers (data leaks on your fault can result in large fines, that’s how it works).

So although the idea of keeping things just as they are for now is tempting (after all, your M1 store works pretty fine as it is), you’ll still have to eventually make the move from Magento 1. Of course, this means investment from your side, but it’s a great chance to:

  • improve your site’s visual appeal,
  • get a better store checkout,
  • make navigation more user and mobile-friendly,
  • make the store safer,
  • get an overall better performance both in terms of speed and SEO,
  • plus, with M2 you can even think in the direction of progressive web applications.


So why later than sooner? Wild guess: because you’ve most likely heard a lot about the struggles and long time frames that it takes to make the move?

Why is Migration to Magento 2 Challenging?

Fair enough, the process is as far as easy as it can get. Thinking that the migration is some simple copy-paste is a common misperception. The root of the problem lies in the fact that even though Magento 1 and Magento 2 differ in a single digit in the name, these two versions are completely different from each other on fundamental levels. At times migration to M2 can basically mean the same as building the entire thing from scratch (what store-owners often tend to do). It takes a lot of coding, untangling data, bug fixing, testing, upgrading, and implementing custom solutions to get things done the right way.

5 Most Common Obstacles During Magento 2 Migration

The mentioned above are just some of the things explaining why the process is hard, but what can cause serious roadblocks for your worry-free migration?

1. You’ve Hired the Wrong People for the Job

As simple as this may sound, it’s true. Despite the fact that there are many Magento developers out there, finding those specialists who are competent in both Magento 1 and Magento 2 is not an easy task. Especially keeping in mind that, by all means, you want people with previous migration experience to handle your store.


Things can go completely wrong just because those who you’ve entrusted to work on your case might not have the needed expertise that’ll be equal both for M1 and M2, who might not have the necessary knowledge of the core differences between the platforms, and who don’t really know how to deliver a seamless migration.

You don’t want your store to be the field for trial and error, this is a waste of your money, time, and resources. So how do you choose the right people? Pay special attention to:


  • the similar migration projects that were carried out by the person or team previously,
  • make sure they know Magento 1 and Magento 2 equally well,
  • ask for estimates,
  • discuss milestones.

2. You Decide to Add on Things On the Go

Avoiding the planning phase as a way to “win time” is a rookie mistake. Making up your mind regarding what you want after the migration process has already started always results in bottlenecks. If doing so, you:

  1. multiply the development time that’ll be wasted on building – tweaking – demolishing – and rebuilding,
  2. increase the costs,
  3. jeopardize getting smooth results in the end.


Hence, it follows that with a clear vision of the result and a mapped out journey, you can count on better communication and migration. Tip: get your development team on board as you plan the work ahead, this way, you’ll all be on the same page.

3. Your Magento 1 Store Has Incompatible Modules With Magento 2

Practically every store makes use of external plugins, third-party extensions, and even custom modules, apart from the functionality that’s offered by Magento out-of-the-box. When it goes down to the work with module migration there are many things to be handled:

  • getting rid of unneeded plugins;
  • finding appropriate M2 analogs for the modules that were used on M1;
  • updating and upgrading the modules;
  • coping with all module compatibility tweaks.

But these four points only cover the cases when that can be done with the currently used modules. If there are no analogs for them or when there was a custom-designed solution on Magento 1, this may result in the necessity to develop new custom solutions. And custom development takes time.

Moreover, migration is the moment when store owners generally want to recalibrate their website and introduce innovations. Meaning not only the migration of old modules but a pack of new ones that’s been added on to the top of the pile, resulting in… Yes, you’ve guessed correctly, additional hours for implementation, testing, etc.

How can you solve this problem?

  1. Allow your developers the time they need for performing an audit of your current modules.
  2. Don’t rush them with finding the best-fit solutions for M2, it’s in your interest to get ahold of the top-pick options and tools that’ll boost your store’s performance.
  3. Don’t be afraid to cut loose “dead weight”, since a lot has changed since the times when you just built your Magento 1 store, there’s so much you won’t need anymore.
  4. Listen to the suggestions of your developers, as, for instance, the old module that you believe is vital for running your business shouldn’t be migrated at all since it can be replaced with a smarter and more modern way out.

4. Migrating Data Can Get Tricky

The scope of data for migration is much bigger than you think. It’s not just the modules, it’s not just your product inventory. We’re talking about all of your information that has been collected over the years: orders, clients, logs, the list can go on for good.


At times barriers arise when stores have product inventories kept in external custom systems. For such situations, there can be a need in custom transfer logic, and that’ll gobble uptime. Other backpedaling situations that could be mentioned include dealing with the required data reorganization or re-systematization. Not to mention the long hours spent on fishing out what to dispose and what to move to Magento 2.

Again, here you can confront multiple progress stoppages. The best advice is to make sure that this stoppage isn’t you! Be open to new enhanced solutions as opposed to sticking to the way things were done in the good old days. Ask yourself questions like: “Are logs from 2008 really that important to the business to be transferred?”

5. The Whole Process Takes Much Longer Than Expected

As mentioned before, many things can influence how long the project takes: bad planning, poor team performance, unexpected difficulties with implementing new features, or shifting what’s been accumulated over the years. So it’s no surprise that the estimated deadlines are often pushed forward. Sometimes this isn’t critical. The question is how far are they pushed?

When agreeing with your developers on deadlines, you’re most probably counting on them to be met. Most often, expectations might not be fulfilled due to either broken promises or real issues that have occurred in the course of work.

How can this be avoided? Don’t forget to be involved in the process after you’ve agreed on the migration but don’t push it over the top. Your presence matters but it shouldn’t be distracting. Talk to your developers, ask for updates on what has been completed, request intermediate results, establishing milestones that help a lot too.

To conclude, the idea of moving your Magento 1 store to Magento 2 may be intimidating, yet at the same time migration gives you the opportunity to pick up your online store’s game. In order for everything to roll smoothly, be prepared, plan thoughtfully, and find the perfect team to guide you along the way!