When first setting up a business, most people will register a domain name that mirrors exactly the name of their company. While this is certainly important for directing people to your Web site, many Web site owners do not realize that a good domain name can help with their search engine ranking.
The Common Mistake
Let’s look at how this can have an impact on a Web site. Joe Smith sets up a Web site selling plastic widgets and proudly registers the domain name “JoeSmith.com.” This is a common practice, especially among smaller companies or entrepreneurs running their online businesses from home. However, Joe should also register a domain name that contains keywords that relate to the products he sells. (more…)