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Tricky Business
We all know search engine optimization is a tricky business. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the major search engines differ somewhat, so what’s get you ranked high on one engine may actually help to lower your ranking on another engine.

It is for this reason that some people like to optimize pages for each particular search engine. Usually these pages would only be slightly different but this slight difference could make all the difference when it comes to ranking high. (more…)

Pay Per Click Search Engines are without question, the fastest and most cost effective way to generate immediate traffic to your site, regardless if you’re a newbie or a seasoned veteran at online marketing.

Today, I am going to discuss all the attributes of using pay-per-click advertising and give you some useful tips to save yourself some money.

What is a -Pay per Click- search engine?

Well, simply, it is very much like an auction site, where you bid against other marketers for top placement under your selected keywords. You control where you want to be placed based on the keyword(s) you have chosen and price you are willing to pay. (more…)

What’s Up?
Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory.

In this article, we focus on how you can get your site an optimum listing in the Open Directory. Even if your site is already listed in the Open Directory, you should read this article to find out how you can get multiple listings in the Open Directory. (more…)

Getting Framed
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.

In my opinion, the truth lies somewhere in between. Yes, the use of frames does throw up a few issues when it comes to getting good rankings in the search engines which don’t understand frames. Hence, when you are designing a new site, I would recommend that you avoid using frames, unless you have a specific reason for doing so. However, if you already have a site which uses frames, all is not lost. You can still get good rankings in the search engines even though you have used frames. Furthermore, using frames also has its own advantages when it comes to search engine placement, as we shall later on. This article assumes that you have a working knowledge of frames. (more…)

When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here’s a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.

1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won’t bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic. (more…)

Here is a glossary of commonly used terms in the world of search engine ranking.

Alt Tag
The alternative text that the browser displays when the surfer does not want to or cannot see the pictures present in a web page. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.

Bridge Page
See Doorway Page.

Click Popularity
A measure of the relevance of sites obtained by noting which sites are clicked on most and how much time users spend in each site. (more…)

A question that I frequently hear is “Do I really need to have my own domain name?” The one word answer is “YES”. If you put up your site with some of the free web hosting services, the only company who benefits is the web hosting company. The last person who benefits is you. There are a number of reasons why having your own domain name is a must:

1) When you have your own domain name, the address of your web site will be of the form http://www.yoursite.com. On the other hand, if you put up your site on one of the free servers, the address of your web site will be something like http://www.somefreewebsite.com/yoursite/. Which of these two sounds more professional? Which of these two is smaller and is hence easier to remember? I leave you to make the judgment. (more…)

Introduction
Once you have established the keywords for which you should optimize your site for the search engines; it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) – pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.

This article is focused on how you should create these KRPs. I am assuming you have a working knowledge of the different HTML tags like the Title tag, the Meta Description tag, the Meta Keywords tag, the Heading tags, the Alt Tag etc. If you don’t, just go to this site for a good introduction to such HTML tags. (more…)

Breaking News
News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, I’d like to look at the ramifications of the Yahoo/Inktomi deal. (more…)

From: Bill Treloar

Jill —

In a recent newsletter, you said:

“As you know, the advertising side of search engine marketing isn’t really my forte, since I concentrate my efforts and knowledge on the optimization side of things.”

I do the same, but I’m sure you’re better at articulating “why.” I’d be very interested to learn about that. Good topic for the newsletter?

Cheers!

Bill

Jill’s Response To – Search Engine Marketing vs Search Engine Optimization (more…)