Getting to Know Pay Per Click Search Engines
The Gist
With thousands of businesses becoming a part of the World Wide Web there is a growing need for ways and resources with which to promote these web sites. You are no longer competing with only the major corporations but also with the mom and pop sites and others. Its no longer size that’s the name of the game is smarts. Remember the story of the tortoise and the hare!
Going once, going twice…
Pay per click search engines are based on an auction system. Advertisers bid on the position of their sites information in the pay per click search engine’s results for a particular keyword. The position the advertisers site holds is not static and changes real-time based on the bids of competing advertisers. The optimum positions are FIRST, SECOND & THIRD.
The rung way
The following are the basic steps involved in a creating your pay per click advertising campaign.
Step 1. Choose the keywords you feel people will search for to find your site.
Step 2. Complete the pay per click search engine’s registration form.
Step 3. Deposit funds into your account. (This becomes fully available for bidding.)
Step 4. Create your listings title and description so they properly identify what your site is offering.
Step 5. Decide how much you are able to bid per click and bid this amount for your keywords.
Step 6. Wait for your listings to be reviewed by the pay per click search engine’s editorial team.
The motion of the ocean?
It’s not the size of the pay per click search engine that should be your primary concern. Large ppcs get more searches and are able to provide advertisers with more traffic; however, this traffic comes at a premium.
The competition is so fierce for many keywords in the larger ppcs that advertisers sacrifice their ROI just to get their site’s listing into the top 15. On these larger pay per clicks I have seen bids go as high as $25.00. Suddenly smaller businesses are unable to compete for their main keywords. E.g.
Large pay per click search engine (traffic quicker)
1000 clicks @ $2.50/click = $2500.00
Smaller pay per click search engine (more affordable traffic)
1000 clicks @ $0.20/click = $200.00
The ideal scenario would be a combination of both in most cases.
What’s in it for me?
You no longer have to wait months for search engines to include your site in their results. Pay per click search engines get you traffic quickly. Some such as ww.netvisits.com will review your site in as little as 1 hour.
The guessing game is over. You choose the position of your site in the results based on your bid amount without the need to spend months optimizing.
You bid amount is subtracted from your account balance only when someone clicks on your link and visits your site.
Text links + descriptions get a higher response than banners. Assuming your listing title and description paint the right picture of what your site offers, users clicking on your link will have basically been pre-approved by your listing’s information which is also known as targeted traffic.
All Aboard
The pay per click search engine industry is growing rapidly. Companies both large and small are already making the most of this marketing strategy to increase their profits as well as their return on investment. Shouldn’t you be using them too?
