News reports like this one from globalpost and businessinsider have been popping up over the last couple days reporting that Google Chrome has become the worlds most used web browser as reported by StatCounter. Immediately when I heard this I thought that there was no way this could be true so I went to check my own Google Analytics Data…
Google Analytics Browser Data on Car Rentals over the past 30 days:
Google Analytics Browser Data on Housewares for the last 30 days:
As you can see, chrome is not even close to catching up to internet explorer in any of these verticals. To make sure I wasn’t going crazy I ran some reports on Travel in Germany, The Middle East and Spain.
Have you ever heard about KidRocket, Konqueror or Amaya? I bet you didn’t. What about Safari and Opera? Sounds more familiar, right? And Google Chrome? Is there anybody who did NOT hear about Google’s web browser? Probably not.
Launched slightly over two(!) years ago – compare that to 14-yeard old Internet Explorer and 7-year old Mozilla Firefox – Google Chrome is gaining ground rapidly, at the rate of about 5% a year. Reportedly it is now the choice of over 15% of internet users. And the good news for the browser is that it is not only attracts IE users (the world most popular web browser is constantly losing popularity as new search engines are emerging all the time, and users do tend to “try something new”), but FF followers as well. During 2010, the Mozilla browser lost about 4% of US market share – mostly to Google Chrome.
While only a fraction of internet users actually utilize more than 20% of browser capabilities and features, the competition is mostly about two things – GUI and advertising. Google Chrome is pretty successful in both. The tabbed layout was adopted successfully (later than FF, earlier than IE) and the marketing efforts are enormous. Advertising is done both on and of the internet, with buses carrying the “part of your life – part of your browser” theme in addition to endless promotional banners al over the web.
Whether it is superior to others or not, Google Chrome is definitely making a huge progress. Will Chrome take over and dominate, as did Google? I doubt it. Will it compete and maybe become the most popular web browser in the future? Quite possible.