According to latest StatCounter data, Goolge has dropped below 90% of search engine market share – for the first time since July 2009. The presented figure of 89.94%, though is still a major headache for its competitors, Yahoo and Bing that combine to just over 8% of global search… In the European market the domination is even greater – Google has about 94% of market share.
Although Bing has surpassed Yahoo globally in January, in the US market Yahoo! is still a number two search engine, with 9.74% share compared to Bing’s 9.03%. Google has dropped below 80% once again, with 79.63%.
In Asia, Baidu has once again beaten Bing for the number three spot (Yahoo! is second). It must be noted however, that StatCounter only considers English searches so the results have to be viewed with care. For example, in Russia Google is reported as the market leader with 52% with Yandex having a figure of 46%, and in Czech Republic the picture looks even brighter for Google, which beats local Seznam 79% to 19%. Of course, when native language searches are considered, both Yandex and Seznam are more popular than Google in their local market.
But even so, in China, Baidu is a clear number one, with almost 70% of the market (compared to Google’s 29%) and in South Korea Naver is back to absolute majority (55.15%), with both Google and recently launched Daum both loosing ground (31.7% and 7.85% respectively).
Russian top search engine, Yandex, which was founded in 1997, has made an outstanding progress in recent years. Despite constantly growing competition from both the local Rambler and the “global” Google, it has succeeded to increase its market share in 2010. According to Yandex report, for the first time in four years the engine’s share of the Russian search market exceeded 60 percent, reaching the 64% mark. Yandex has also launched its English version, officially “going global”, possibly intending to fight Google at its own ground.
Despite speculations about going public in 2008, Yandex cancelled the move at the last minute – possibly due to fluctuating economic conditions in both Russia, the US and Europe. Thus, the company is still privately owned, with about 24% being owned by the founders and workers (another 10% held by former employees) and over 60% owned by various funds (including the initial major investor, ruNet Holdings).
After reporting a year-to-year increase of 43% in revenue, which was over 400 million dollars, the company now plans to attract more investors. The IPO (initial public offering) is expected to take place in the early summer and will be managed by Morgan Stanley and the Deutsche Bank. According to various reports, Yandex’s target is raising 1 billion dollars with this move.
Ask.com and Bing are very anxious to prove the world they can beat Google. Even in minor things, like Image Search that Bing was enhancing constantly over last several month. Or in a Search Engine Jeopardy contest, managed by Stephen Wolfram. Well, it seems Google competitors still have some work to do, as the Search Industry leader was victorious once again.
The SE Jeopardy consisted of Jeopardy questions randomly selected form a database of around 200000 that were fed into the search queries of various engines. The developers then looked at the number of correct answers that appeared in the search results page and also at the number of correct answers that were included in the page that search engines presented as the top result.
The results were as follows:
Percentage of correct answers appearing somewhere on the first page: Google – 69%; Ask.com – 68%, Bing – 63%, Yandex – 62%, Blekko – 58%, Wikipedia – 23%.
Percentage of correct answers appearing in the top result of the page: Google – 66%; Bing – 65%, Yandex – 58%, Ask.com – 51%, Blekko – 40%, Wikipedia – 29%.
Obviously Wikipedia didn’t stand too much chance, as it was only one website competing against “the whole internet”. Still, it must be noted that only about one-third of Jeopardy answers are already in Wikipedia…
As to Search Engines – Google has beaten the competition, although the margins are not that big. But based on these results, Ask and Blekko have to do a better job of listing the most relevant link at the top (see how their percentage dropped when they looked into the first document. And Bing is “almost there” – but still a fraction behind Google.
Yandex numbers were very impressive, as it is basically a local Russian search engine. If the test has been done in Russian (or at least, based on Russian Jeoprdy Analogue, “Svoya Igra”, which includes fewer questions about American culture and history) Yandex would probably beat Google – exactly as it does in the Russian Search Engine market.
In summary, nobody can beat Google in providing relevant information. Not just yet. So, when you want to know “What is” something – don’t ask and don’t bing. Google it!