In addition to bringing you the most relevant results, search engines are many times fighting over presenting the most up-to-date pages to the searcher. That’s why Google has those time-related filters in the left, just below the “type” filters. Although recent content might be well of importance only to news-seekers, Google thinks otherwise. Long before the recent “Panda” update to its indexing algorithm that is being talked about all over the world in during last week, Google has made numerous adjustments to its ranking rationale, with frequently updated websites getting “bonuses” in SE placements.
Yet another step in the same direction was done several days ago, although no official announcement has been made. It seems, Twitter is getting more credit within Google, which has decided to present recent tweets in the search results. In addition, the results also show user’s picture. But more important is the fact that the link is the tweet is included in the SERP’s, making it a valuable inbound link for the featured website.
It has to be noted, that the above only applies to recently posted tweets (the exact amount of time could not be determined, but from my testing it is probably several hours, and after that the results return to the usual “join twitter to follow”. If you want to see those results, by the way, it is very advisable to include the word “Twitter” in your search query.
I am really getting tired of Google presenting information and blog posts from 2007. The authority Google gives to these old blog posts and news items causes their results for particular topics to just STINK.
So I jump search engines to BING or for today trying Blekko. Both these engines tend to do a better job weeding out some old content from their results which is great. But…..and this needs to be BUT….
What is with the results in BING and BLEKKO showing websites from every English speaking country? A search on Blekko for “promotional mugs” presents results from all over the world, and although not quite as bad the same thing happens with BING.
Which search engineers decided that it is a good idea to present these international results to a US search query? It seems to me that this is the most basic part of a relevancy algorithm.
I can provide free tips to the engineers at Blekko and Bing:
1.) if the domain ends in .co.uk these results should be provided to people searching in the United Kingdom.
2.) if the domain ends in .com.au these results should be provided to people searching in Australia.
3.) if my IP address is based in the United States, please only show me websites whose IP address is in the US. (Take this same theory and apply it to whatever country the search query originates from).
It is really sad when in general the entire internet community is looking for alternatives to Google, and this is the best competition we can come up with?
No wonder Google is taking over…..