It may come as a surprise for many webmasters and bloggers, but the truth is that waiting for advertisers to come to you is generally not a good idea. Unless you already have a famous site, of course. If you aren’t that lucky yet, it’s time to realise your site won’t be easily found by prospects. So, having an “advertise here” page won’t be enough. If you really want to make some money by selling ads, you will have to approach potential buyers. (more…)
So, you decided that you aren’t going to wait for advertisers to find your site. Instead, you’ll take the initiative to look for them and offer them a good advertising spot or package. That’s great! But now you must be wondering where those ad buyers can be located.
There are several places where you can find advertisers for your blog or website, but today I’m going to focus on the following ones:
1. Your own site
Yes, your own site can help you compile a list of prospect ad buyers. Here’s how: install AdSense (or other contextual ad network’s code) on your template. Wait a few days, until Google learns what your site is about and starts showing appropriate ads. Now visit the sponsor sites (don’t click on your own ads; type their URLs on your browser) and see if they are indeed relevant to your audience. If the answer is positive, these are ad buyers you may want to offer a deal to. (more…)
Direct ad sales are among the best monetization methods that a blogger or webmaster can use. However, I’ve seen a certain mistake being made by numerous site owners. They don’t seem to realise how harmful this can be to their monetization strategy. But I won’t let you become one of them. I’m going to draw your attention to this problem and teach you some simple solutions to this.
What’s the main mistake made by webmasters and bloggers who sell ads on their pages?
No one will be getting too many interested advertisers while their site or blog isn’t popular. It’s only natural. Most advertisers are interested in either branding or direct traffic. The exception to this rule are link builders seeking for favourable Google rankings, but they’re out of this article’s scope. So let’s go on analysing only the typical ad buyer. (more…)