As you may know we recently re-branded our company and along with creating a new name, website, and logo – we also had to change all of our social media pages / URL’s to reflect the new company name.
Thankfully these days most of the popular social media sights have special tools designed just for this purpose and I will walk you through a few of them. (more…)
Recent consumer study conducted by comScore and GroupM revealed that although 64% of the users are likely to follow a brand on Facebook and/or Twitter, search engine is still the most popular initial step for the majority of purchases made online. The study shows that nearly 60 percent of future buys originate within the search engine websites, with social media coming in the third place with 18% behind company websites (24%). And of those 18%, nearly half will eventually turn to search at some stage of their research. Similarly, only 40 percent of those that use search as their initial step will use social media throughout the purchase.
Moreover, almost no users (less than 1%) use Social Media and do not use search, while the search beats the “search+social media” combination 50 to 49 percent. Only 45 percent, though, use search throughout their research with 26 percent stating that they only use search in the beginning of the process.
The study also shows that customer reviews are something customers are looking for – making the recently reported idea of “SearchReviews.com” pretty viable. 30% of the responders said reviews are the most important thing to them. Social networks were selected by 17% of the users, and video sharing finished third with 14%.
Notably, the study only researched COMPLETED buys. So, maybe social media is simply good at preventing future purchases? After all, reading a page of negative opinions about a product can drive you away from it, and sometimes the whole idea of purchasing a certain accessory can become obsolete…
The global village and the internet era is everywhere. Long gone are the times when Church opposed science– Vatican itself is happy to use the most advanced technology in the world. And internet is no exception, it seems. In his latest statement, the Pope has shown good familiarity with social networks and their popularity among teenagers, pointing out pros and cons of digital communication.
Pope Benedictus XVI praised the prospects offered by the new technology saying that “if used wisely, they can contribute to the satisfaction of the desire for meaning, truth and unity which remain the most profound aspirations of each human being”, and emphasized that digital communication is a form of sharing.
His Holiness also warned about misleading by creating a “fake” personality in quest for “followers” and “friends” and stated that “there is the challenge to be authentic and faithful”. The Pope invited the Christians to join the global network as relationship is the fundamental need of a human being, and concluded his address with Apostolic blessing to all those that “make good use of their presence in the digital world”.
Now seems to be a good time to try to drive more StumbleUpon traffic to your website. It’s been announced on the StumbleUpon blog that the old 200-friend limit will be lifted. Moreover, stumblers will be able to subscribe to someone’s stumbles without becoming a friend.
Why should you care about StumbleUpon’s friends limit?
At StumbleUpon, whenever you stumble and review a page/image/video, the link and your comment are displayed on your friends’ homepages. Therefore, having a large amount of StumbleUpon friends can help you spread the word about your own sites and/or sites that belong to your partners or friends. This is why you want to be added as a friend by as many stumblers as possible. However, StumbleUpon used to have a 200-friend limit for all accounts. Such limit obviously harmed StumbleUpon’s networking potential.
Now that the limit is about to end and stumblers will be able to subscribe to as many people as they want, you can add everyone and everyone can reciprocate. But it doesn’t necessarily mean that everyone should subscribe to you, nor that you should reciprocate all subscriptions. (more…)
Did you notice that Google and Digg have been sharing several headlines lately? Take a look at blogs, news sites and forums on our industry and you’ll find several references either to Digg’s acquisition by Google or to Google’s experiments with a Digg-like SERP interface.
Despite the fact that Google gave up on the Digg deal (for good or only temporarily?), the googlesphere is still excited about this topic. But…
Does Google need Digg?
Is Digg an essential tool for Google’s Internet dominance arsenal? It doesn’t seem to be the case.
* Google is already used by the vast majority of websurfers. Digg, despite its popularity, still looks like a small club dominated by a few privileged members.
* Digg lacks diversity; most links on it are of a geek-oriented nature. Google, on the other hand, can lead users to any type of site they want to see. This efficiency is the reason why it rules the search engine market.
Do Google users need Digg-like features?
How would those impact our search experience? Would such features give us the power to find more (good) sites in less time?
* Perhaps Google intends to use our own votes as a basis to bring us more customised results over time. However, isn’t it what our search history is for? At least, this is what’s been implied by a post at Google’s Official Blog.
* If you think a social voting system could effectively reduce manipulation of search results by suspicious webmasters… forget it. All social media sites are manipulated in some way (bury brigade anyone?). Why would a “social Google” be different?
Let’s see how the whole Google-Digg (or “Giggle,” as suggested by some good-humoured guys out there) case will evolve — if at all. Whenever I find any substantial news on this thought-provoking subject, I’ll write more about it.
The web is moving quickly in various directions all at once. Opportunities come and go in a snap. If you plan to make money online, you have to be able to keep up. It can be quite intimidating trying to follow every emerging trend, not to mention time-consuming. There are millions of blogs, forums, twitter feeds and the list goes on and on. However, using an RSS aggregator like the Google Reader and a few techniques, monitoring conversations in the web can be fast and easy. (more…)
The truth is, many Internet marketers sometimes have the tendency to be over-eager, earning the industry a less than stellar reputation. More than a few have tried to change this perception over the years with honest-to-goodness value propositions, and for that I applaud them. However, there are those who still insist on turning a profit on deceptive, irritating methods like spamming. Where traffic is, so spam goes, and right now the prime targets are social networks. (more…)