Adwords by Google is a proven way to generate traffic, leads, and sales. It is a tool that some marketers are using on a regular basis to drive business goals. While there are a few using this tool to great effect, several more are striking out and in the process, throwing a lot of money out the window. Having success with Adwords calls for you to take the same approach you take to generating visibility for your organic content — optimize. However, the actual steps to optimization are a bit different in this arena.
1. Learn to Bid and Budget
Understanding how to bid and budget your funds is crucial to Adwords success. Spending $20 a day may appear to be the way to go for cost-conscious advertisers, but a budget that low will also limit your ability to profit. Likewise, bidding low initially can save you some money, but it might not get you very many clicks. While you don’t want to spend beyond the budget, you also don’t want to limit your potential, so learning how to manage your funds in accordance to the ad platform is key.
Mobile technology is changing business faster than the Internet did at the time of its birth. The web opened opportunities for all businesses and even created a few new ones, but with the speed in which consumers are adopting mobile technology the impact on almost every industry is going to be profound. So with apps for just about everything where are the SEO tools? Sure customers are searching from their phones, their tablets and theirTricorders or whatever but as a search engine optimization professional what mobile tools are available to us? It would seem there are plenty.
Here are three qualitySEO tools available now for Android users that will help any webmaster keep up with his or her online business on the road or in the yard. Not all of us are road warriors after all but it’s still important to keep our finger on the pulse of our business while hanging out next to the pool.