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Unless you’ve been living under a rock for the past couple years, then surely you have heard of the app Tik Tok. It’s the app that has people from practically every age group doing short dance and singing videos. In this article, we are going to do a deep-dive into Tik Tok and analyze why this app has been considered one of the best marketing strategies for brands all over the world.

 

What is Tik Tok? 

Launched in 2018, Tik Tok was created in China as a video-sharing app, mainly targeted towards the so-called Z generation. At first, the app seemed to be a little strange since we haven’t seen anything like this before; however, it quickly made the headlines around the world. Today, it’s one of the most successful apps, especially popular among teens. What’s more, its fame seems to be growing by the minute since many celebrities are using it to share their dance moves and fun times. A few years ago, the app bought out Musical.ly, which practically helped migrate users to the new, very well structured, and combined Tik Tok social media. 

But apart from teens and celebs, can companies grow on the platform and attract potential customers there? Keep reading to find out! 

 

How popular is Tik Tok? 

Do you know that Tik Tok has already generated billions of installs? Well, it sure is a huge milestone for Tik Tok’s marketing team, although they’re just at the very beginning of becoming the next massive social media, used by everyone. 

 

The success of the platform is so huge that it absolutely outshined Google Play and other apps. Only in March 2019, TikTok made over 1.1 billion downloads, and each month it makes about 500 million installs. With such exposure, businesses should definitely consider experimenting with its features and functionalities. Youngers mainly use it, however, it’s specifically popular among celebrities as well, promoting their or somebody else’s brand. So, can you make money there? Of course, you can! There’s always room for experiments and tests, especially when there’s a new tool, social media, app, etc. Wondering how to get started? Here are a few ways to do it properly.

 

1. Do The Hashtag Challenge

 

People love playing games, especially with hashtags. Need some proof? If you know Jimmy Fallon’s late-night show, then you must know how huge this thing is. 

 

For the rest of you, though, who have no idea what this is all about, here’s how it goes. Let’s say that the hashtag word is #myworstdate, and then people start sharing stories with this hashtag. With TikTok, though, hashtags challenges are usually accompanied by videos, which is the core of the platform. And, as we all know, videos are one of the easiest, cheapest, and most entertaining way to reach more people.

 

What’s more, teens are more prone to taking part in such games and fun activities, so the viral effect is almost guaranteed. 

 

Such challenges and games are actually what made Tik Tok such a fun, exciting, and desired place for people. It came out of nowhere, making everybody scratch their heads in confusion, but now it’s the most viral app in recent history. The hashtag challenges work for both celebrities, being in the role of influencers, and also for new or famous brands. These challenges could be done in different ways. Some may require to have a particular inherent talent, while others may be just for fun. Whatever the purpose, the main focus should be making people want to engage with your brand and participate in your games! Celebs have already found the way to do it. Need an example? Why not check out Jennifer Lopez’s challenge video? 

 

2. Creative, viral content

A year ago, the famous soccer club B. Munich signed up for the new social media channel with the primary goal of reaching more young followers. At first, it seemed a bit odd for a soccer club to be on this type of platform; however, they had something in mind when releasing clips of their team. 

 

Generally, the app is all about spreading viral, short clips of people doing funny or quirky things; but the soccer club decided to film a video of their players dancing on the field. Since the club signed up for the platform, it has reached over 80 000 new fans, and it only took them about a few posts per week to get over 4 million views in total! 

 

The app may still be a baby, but there’s always some opportunity for growth if you have eyes for it! One of the most significant benefits of Tik Tok is that it’s still a new one, so there’s really not many advertisers there; and it’s certainly not as crowded as Facebook, Instagram, or even Snapchat. Also, your top competitors are probably not there yet, so now is the perfect time to get more exposure and fans. 

 

By the way, if you want to venture into ads as well, do it now while it’s still cheaper. Although, if you ask us, start with organic posts first to test the waters and build from there. Generally, the app offers endless opportunities to be more creative, so gather your marketing team and think of a way to reach more fans with entertaining content. 

Note that, according to statistics, 53% of Tik Tok users share video content. Maybe this is why Taylor Swift got the attention so quickly. 

 

3. Takeover ads 

Although the use of ads on this platform is still pretty much new, you can try it and see how it works for you. At least you will get the attention of the users, and the ads are still relatively cheap. Similarly to other social media channels, you should pay attention to key metrics, such as impressions, clicks, reach, etc. These takeover ads can be used for your brand’s landing page as Tik Tok offers a special package for categories. In other words, you can take over a specific category per day, which sounds very good. These takeover ads could be images, GIFs, or videos. Your choice! 

4.  Hashtag branded ads

 

Another form of ads is the so-called branded ads. One of the first brands that were brave enough to use them was Guess. The brand came up with the #InMyDenim challenge, and everyone who opened the app was instantly directed to it, eventually getting over 36 million views. 

 

It’s a form of sponsored hashtag challenges that are like banner ads on the discover page. When clicked, it directs users to a challenge page with instructions for the challenge itself, with some original content that addresses the hashtag. This luxury will inevitably cost you some cash, but it’s 100% worth testing! 

5. Native video ads

In-feed native video ads are an effective way to catch people’s attention while scrolling through the feed. The format is still being tested, as it shows sponsored videos in the main feed alongside a “learn more” button. When clicked, the button encourages you to tap to get more info. According to Tik Tok’s creators, this button could be customized to fit your needs, but it’s still being tested, so there could be some limitations. The native video ads are about the same length as the regular TikTok clips (between 9-15 sec), as the test ad runs for only 5 seconds. 

 

The ads are full-screen and are similar to Instagram Stories ads, but can be skipped by users. The format also supports call-to-actions for app downloads and site visits. As for analysis, marketers can measure the effectiveness of an ad by total video views, video engagement, click-through rate, average video duration, etc. But to find out whether it’s the best format for your brand, there’s no other way but to run a few tests. 

Conclusion:

 

 

Which TikTok strategy would you implement first?

 

Well, if you ask us, you should test the waters by experimenting with all of them. If you can’t find a way to get started, you can always check what other brands are doing. Generally, Tik Tok makes a fantastic way to promote your business and expand your marketing activity. 

 

It’s a relatively new social media platform, and that’s the beauty of it –  it’s not as crowded as Facebook, Instagram, Snapchat, LinkedIn, etc. So, get your team together, sign up for the app, and think of ideas for fun videos, challenges, and content in general.

 

Last but not least, make sure to keep an eye out for the trends out there. Be active, check other people’s profiles; see what celebs are doing and how they communicate with their following there. But most importantly, make your brand visible for others on TikTok. It may be a completely different experience for your brand, but it can also bring you many benefits. Whatever strategy you come up with, remember this: be active on Tik Tok, engage with people, and don’t be too shy to explore new things on the platform. 

Andriu Barreto

Author Bio:

Andriu is a full-stack digital marketer who is originally from Venezuela. For the past 5 years, he has freelanced on everything from PPC to copywriting to SEO. Now he writes his insights, guides, and tutorials on Internet Marketing Bro.

 

Unless you’ve been living under a rock for the past couple years, then surely you have heard of the app Tik Tok. It’s the app that has people from practically every age group doing short dance and singing videos. In this article, we are going to do a deep-dive into Tik Tok and analyze why this app has been considered one of the best marketing strategies for brands all over the world.

 

 

 

 

Just about everyone wants a chance to rank highly on Google. After all, this is usually the easiest way to get in touch with potential customers and leads. However, reaching that goal can sometimes seem impossible, and consistently adding content to your site might not always be feasible.

Thankfully, Google offers a variety of tools to help boost your rankings that don’t involve writing another keyword-rich blog post. Below, we’ll discuss a few opportunities to consider that can help you achieve higher organic search results.

1. Google Maps

If your business is a local service or has a brick-and-mortar location, achieving a coveted spot in the Google Maps “three-pack” is a pretty big deal. This means that your contact information and website link will show up in the first three Google Maps spots when a person searches for a specific local solution. To increase your chances of securing this ranking, be sure to claim and optimize your Google My Business (GMB) listing, a public profile that displays important information about your organization.

Why This Matters

Google Maps is one of the first things people see when they look for a specific business within their local area. If you aren’t listed, it makes it much more difficult for customers to find you. Furthermore, there’s a good chance that your competitors are already using this method, so you must follow suit to ensure your potential leads aren’t going straight to them.

How to Implement This in Your Strategy

Adding your organization to Google Maps is relatively simple. First, you’ll need to sign up for a Google My Business account. Then, you can add your company by searching it on the GMB website and choose whether you want your location to appear on Google Maps. After adding in the requested information, such as your business category, you’ll need to verify your identity to Google (either by mail, phone, or email).

2. FAQ Schema Markup

Another option is called FAQ schema markup. This should be added anywhere there is a question and corresponding answer on your website. When someone searches that question, the special code allows for a portion of the answer to show up in search results. In short, this can be a valuable way to score added traffic.

Why This Matters

One of the easiest ways to connect with your audience is to position yourself as a knowledgeable leader in your industry. Using these schema markups, you are making it easy for Google users to see that you have answers related to what they want to know. This puts you in a prime trust position when they’re ready to make a purchase or invest in your services.

How to Implement This in Your Strategy

To start using FAQ schema, you’ll first need to write and publish question-and-answer style content. You should format the text so that the question is in bold or uses a header tag. Then, you’ll need to insert the schema markup, which requires a bit of HTML knowledge. Here is the official explanation of how to do this from Google’s developer site.

3. Other Google Snippets

Of course, it isn’t just Google Maps and FAQs that achieve the upper level in Google search results. Other snippets happen when content is deemed informative and valuable. While there isn’t a way to do this on your own, the easiest method is to continue to add engaging content regularly and keep track of what’s working well.

Why This Matters

Again, this goes back to positioning yourself as a leader in your industry. Google uses snippets all the time, so it’s crucial that internet users see your content – not your competitors’. Therefore, you need to secure as many snippets as possible to maintain visibility on search engine results pages (SERPs).

How to Implement This in Your Strategy

There are a variety of strategies to optimize for certain Google snippets. For example, using H2 and H3 tags or highlighting top learning points in your text can really help. Again, this comes down to publishing high-quality content on a regular basis.

4. Google Discover

Another great tool to consider utilizing as a part of your Search Engine Optimization strategy is Google Discover. While there’s no way to control whether or not your website is featured, there are a few things you can do to increase your chances. First, make sure the content you create is centered around a specific key entity, which is the term Google uses to describe particular interest groups. Next, create blog posts and articles for your website that are generally time-sensitive. Google Discover only includes content on what’s happening now and for a short period of time.

Why This Matters

More than ever, people are turning to the internet to stay connected with what is going on in the world. By looking up topics on Google Discover and publishing content on your website that could be featured, you’ll put yourself in front of a wider audience. In the end, this equates to higher traffic and more potential for leads.

How to Implement This in Your Strategy

Take a look at Google Discover to see where other businesses in your niche are featured or identify specific trends. Then, publish content on your website that includes these categories or topics.

How Do You Decide Which Tools to Implement?

With so many different ways to use Google to increase your organic search rankings, choosing the best strategies can be somewhat overwhelming. That’s why it’s important to work with a digital marketing partner you can trust. These experts can help you cut through the noise and determine which additional steps to take—or skip—to improve your overall ranking and increase traffic. Best of all, they usually have a whole list of other tips to get your entire marketing plan on the right path, which often means the difference between success and spinning your wheels.

 

Author Bio
Alyssa Anderson is the Content Manager at Zero Gravity Marketing (ZGM), a digital marketing agency in Madison, CT. ZGM is known for developing overarching marketing strategies and specializes in Pay-Per-Click (PPC), Search Engine Optimization (SEO), Content Marketing, Social Media, Development, Design, and eCommerce services.

 

On the Ecommerce Outtakes blog, we talk a lot about what not to do online. In fact, our main focus is to point out where websites go wrong—with the intent, of course, to help improve the e-commerce experience across the web. One trend we’ve been noticing a lot lately is a lack of good filtering and sorting options. It’s a widespread e-commerce epidemic, and it’s high time we cured it.

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Speedometer Page Load - SEO Moves

Page loading time is crucial to keeping visitors on your site and
maximizing conversions. Studies have been done that show the maximum
time people are willing to wait for a page to load is less
than 5 seconds
. Make them wait more than that, and it’s game over.
They’ll hit their back button, never to return. It’s vitally important,
then, to make sure your web site is loading as fast as possible.

Sure, having a super-beefy server helps, but one important aspect of
having a fast loading website is reducing the size and number of your
page assets as much as possible. This can be a real challenge within the
current state of the Web. Web pages are becoming increasingly more
complex globs of code that require a huge amount of assets to display
and function properly. In addition to the plain old html, a ton of
javascript, css files, and small images all have to be downloaded in the
background for the page to fully render in a browser.

“What’s the big deal?” I hear you ask. “All my visitors are on
broadband, and the js/css/images are only a few KB extra – hardly a drop
in the bucket!” Now, this may very well be true. However, the fact is
that the actual size of your files are only a small part of the overall
cost incurred on a page load. There is a much more subtle bottleneck
that has nothing to do with file size: The maximum concurrent connection limit.
This is a limit the browser enforces which dictates how many
connections can be open simultaneously to a single server. Even if
you’re on a super-fast connection, your browser will still limit the
maximum number of files you can download at one time. This number varies
from browser to browser, and may change slightly depending on connection
speed and web server configuration. The actual values for Internet
Explorer, Firefox, and Chrome are below:

  • IE 7 and below: 2 – 4
  • IE 8 and above: 6 – 4
  • Firefox 3: 6
  • Firefox 3 and above: 15
  • Chrome: 6

Combine and Minify

Combine Assets - Funnel - SEO MovesIt can be helpful to think of a concurrent concurrent limit as the end
of a funnel that your page assets pour through. Naturally, the more
assets you have the longer it takes for them to get through the funnel.
Making your assets smaller helps them pour through faster, but still,
only so many can go through at once no matter how small they are. The
key is to combine them into as few files as possible, thereby reducing
the connection limit bottleneck. Making your files smaller AND combining
them is a win-win situation. Smaller files + fewer connections =
faster loading site.

Minification

To “minify” a file simply means to strip out all the “human readable”
parts of the file such as indentation, line breaks, comments,
extraneous whitespace, long variable names, etc. E.g all the stuff that
makes it easy for a human to read, but which a computer couldn’t care
less about.

Consider the following snippet of JavaScript before being minified:

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Dog Napping - Photo Credit: zentofitness.comIf your SEO rankings are plummeting, one of the most effective local internet marketing techniques to help bring it back around is to take a NAP:

N ame

 

A ddress

 

P hone Number

Ultimately, we’re talking about local citation building.  Citation building can have a powerful effect on your SERP positioning for keywords and searches returned using local data and terms.  However, it’s not as easy as simply requesting inclusion in Google Places and getting a couple of links from sites like the online Yellow Pages.  The following are 4 simple steps for taking a NAP, AKA; building effective and long-lasting local citations.

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08
May
2012

SEO by the Sea and Me

SEO ExpertI wanted to publicly thank Bill Slawski from SEO by the Sea I recently hooked up with Bill in a Google Hang out which was hosted by and old mate of mine Dejan from DejanSEO. After listening to him talk about various SEO related topics, I knew I wanted to hear more. I fired off an email offering to take him out to lunch and he responded promptly (maybe he was just hungry?), we sorted out a day and time for me to come down to meet with him.

It was a pleasure to chat with an industry veteran and share some war stories. I am looking forward to learning from and working with Bill in the future. If you have the opportunity to listen to Bill speak, listen very carefully and take notes :-).

 

 

 

My rant of the day is that I’m struggling to understand why Google is not either penalizing website sites that do not provide a mobile version of their website, or rewarding websites that do?

This weekend I found myself annoyed yet again with Google’s search results while searching on my phone.  I am really tired of surfing the web from my mobile device only to be presented with 10 of the slowest loading, fat bellied, ad riddled authority websites on earth.  I want to see mobile friendly results when searching on my mobile and find what I need FAST.   Waiting for these bloated outdated sites to load delivers an awful user experience, and that’s what Google is supposed to be making their number one priority.  Even within Google News results, you find these traditional ad heavy websites are the ones that often appear. It’s maddening, sluggish, and I end up giving up before I find what I was searching for.

We know Googlebot can decipher the difference between a mobile website and a traditional website.  I realize that in the beginning, the mobile search results will suffer, as many websites have not been provided the encouragement to create a mobile website.  But I think the time has come.  If you would like to see mobile search results on your desktop, all you need to do is to go to http://www.google.com/m and you can see what the search results look like on a mobile device.

google mobile serps

 

 

 

 

 

 

 

 

 

 

 

 

 

Google, we all appreciate your efforts to take over the world, with your Android OS, Chrome OS, Chrome Browser, Google Radio among the many other market segments your actively jumping into with both feet. I think you need to circle the wagons here and make sure your core business is tidy before you keep going into new markets. You never know someone may be cooking up a mobile browser (like http://www.skyfire.com/) or better yet a mobile search engine in the background.

Why isn’t Google delivering mobile friendly results?

Cindy Krum discussed mobile search results here at SEOMoz, the talk about Google having two separate indexes for mobile and traditional search.  She makes the point about how bad the results are when Google only provides mobile results.  But I am not sure the results are any better when provided with several really big slow websites that take forever to load, and are nearly impossible to navigate or find what you were looking for.

Whether Google needs to maintain a separate index or have a difference in the algorithm is debatable, but I think this should be changed sooner rather than later.  Once mobile websites are rewarded in mobile search, obviously more companies would get their sites mobile friendly.  Google does need not exclude non mobile results, but possibly just tweak their mobile algorithm;  doing something as simple as say for any query, run trhough the top 20-30 results which are traditionally fairy relevant, and if any of these results have a mobile website, show these website higher. No rocket science required, just a little common sense.

It is unusual that Google is not rewarding the online businesses that have embraced mobile search and even providing a great mobile website with the appropriate search engine optimization for mobile search. I really thought by May 2011, Google’s mobile search would have come further than this.

In addition to bringing you the most relevant results, search engines are many times fighting over presenting the most up-to-date pages to the searcher. That’s why Google has those time-related filters in the left, just below the “type” filters. Although recent content might be well of importance only to news-seekers, Google thinks otherwise. Long before the recent “Panda” update to its indexing algorithm that is being talked about all over the world in during last week, Google has made numerous adjustments to its ranking rationale, with frequently updated websites getting “bonuses” in SE placements.

Yet another step in the same direction was done several days ago, although no official announcement has been made. It seems, Twitter is getting more credit within Google, which has decided to present recent tweets in the search results. In addition, the results also show user’s picture. But more important is the fact that the link is the tweet is included in the SERP’s, making it a valuable inbound link for the featured website.

It has to be noted, that the above only applies to recently posted tweets (the exact amount of time could not be determined, but from my testing it is probably several hours, and after that the results return to the usual “join twitter to follow”. If you want to see those results, by the way, it is very advisable to include the word “Twitter” in your search query.

Google shows a tweet

It’s no big news that Chinese market is growing with an impressive speed and more and more businesses turn eastwards – both for production and marketing. Over a billion people live inside the Far East giant borders – a healthy reason to address the region in order to increase sales as well as exposure.

The news is, however, that the internet content is now also part of the trend. China has reportedly surpassed USA in the number of internet users in mid-2009, and although English is still the primary internet language (42 percent of almost two billion of online “population” worldwide), Chinese is in solid second place, with about 32 percent. And since China is still less technologically advanced than the Western Countries, the number of potential Chinese speakers, who will soon be joining the online world is far greater than that of the English language carriers.

And with the Chinese government now requiring all English content in China-based websites to be accompanied with local Mandarin translation, the number of webpages in Chinese is about to increase immensely. And, restating the above thought about more and more companies regarding China as a prospective market, it seems that the near future of online marketing can easily shift toward Chinese content.

I am sure many people out there have tried to get included in Google News. We have been successful in getting multiple websites included in Google news. Recently we have been working fairly hard to get busy blogging. We decided to attempt to get SEO Moves included in Google news. Just for fun I am going to include the thread of conversation I have had with the people at Google News:

#1- Request Inclusion to Google News

#2- wait……

#3- Google News Replied:

“Hi john,

Thank you for your note.

We reviewed your site and are unable to include it in Google News at this time. We currently only include sites with news articles that provide timely reporting on recent events. This means we don’t include informational and how-to articles, classified ads, job postings, fictitious content, event announcements or advice columns.”

#4- SEO Moves Reply Back:

“Hi Google,

In looking at a search today for search engine optimization- the results include a bunch of posts from ZDnet (screen capture included). These posts are really along the lines of what we post, but written by one man who proclaims himself to “NOT” be an SEO expert?

I wish you would reconsider our inclusion as we are really giving people strong real time advice, and tips. 100% white hat information and we are working hard to help the small and medium size businesses succeed online.”

#5- Google News Reply:

“Hi John,

Thank you for your reply and for providing us with this additional information about your site. As we previously mentioned, the articles in Google News report on recent events. We currently don’t include informational and how-to articles, classified ads, fictitious content, job postings, event announcements, or advice columns.

Thanks for your interest in Google News.

Regards, The Google News Team”

Lets Take  look at Google News Today for fun:

google news denial