Once upon a time there was an adage that was born. It was named “Content is King”. Many people grew to know of this adage and became quite familiar with it chanting its name all over the land. Ok, ok enough of the fairytale.
If content is king, then unique and up-to-date content is what you are looking for, period. The days where you could simply grab content from the umpteen article directories out there and post it to your site getting full credit for it, benefit wise, just as if it were your own are fading away. Sure, you can still get that content and add it to your site but now the benefits have devalued in a major way, both from a search engine’s point of view and your users’. (more…)