The battle between FaceBook and Google mightbe overrated, but in terms of innovation, both companies are definitely doing their best. In the “50 Most Innovative Companies of 2011” list, published by Fastcompany Magazine, Facebook, the leader in 2010 is placed third (“For 600 million users, despite Hollywood”).
Notably, one place ahead of the world’s largest social network is the micro-blogging website Twitter (“For five years of explosive growth that have redefined communication”). 200 million users mark is certainly not far away.
At the very top, placed first, is Apple (“For dominating the business landscape, in 101 ways”). iPad is probably the reason they went two places up from last-years third position.
And what about Google? And Microsoft? Don’t worry, both are there. Google is sixth (“For instantly upgrading the search experience”) – one place behind Groupon (5), whose courage is also admitted (“For reinvigorating retail — and turning down $6 billion”). Microsoft is only 37th – but still 9 places up from last year. Bing, and Win Phone OS 7 are both noted as good products, but it is the hand-free Kinect that impressed Fastcompany, “turning the human body into a game controller”.
Another notable inclusion is LinkedIn (“For turning 90 million members into the world’s most useful career database”) and Russian search engine Yandex (26) that is given credit for successfully battling Google in the Russian search market niche and for various complex algorithms. The list, of course, includes off-line companies, such as Nissan(4, “For creating the Leaf, the first mass- market all- electric car”), Trader Joe’s (11, for “For vaulting past Whole Foods to become America’s favorite organic grocer) and Snohetta (35, “For design that’s both social and beautiful”).