It was always believed that “word-to-mouth” is the best form of advertising. Before buying certain product, one would generally consult with those who already bought it, asking their opinion as well as the observed pros and cons. Advertising could make the product recognizable, but it were always the reviews that could make it a really popular hit.
With the introduction and development of the internet and the so-called “global village”, the importance of the reviews has escalated even further. When considering certain product, most of us would check what the others said about it, reasonably assuming that an unbiased opinion of the real user is more valuable than the presented specs and even professional opinions. Reading reviews before buying a product has become a mandatory (and quite easy) stage of the research.
Recently, another step in promoting this “what-do-the-users-say-about-it” way of buying has been made. A new site has been launched, called “SearchReviews”. The idea is simple – it is an Search Index (or as we call it “search engine”) that gathers reviews of various products form different online retailers (amazon, ebay etc.) and presents them as the answer to user query. The search can be a very specific (such as Nokia N95 8g) as well as fairy general (apple iPad). Currently, reviews only exist for products, but in the future SearchReviews.com owners plan to include services as well, integrating local reviews into the index.