Dynamic Solutions For Online Business

What Makes WebMoves Different

Highly Customized Strategies

Each business has different needs - not every strategy is right for each client. One site is a perfect fit for repeated social media campaigns, another may need stronger link building and on site SEO work, and yet another may have big growth opportunities in Local and Universal Search. Or all of the above. We view your business as a whole first, then decide how to best use the internet for growth.

We Handle Accounts Directly

A telling snapshot of the way we work: The 2 principals of Web Moves, John Wieber and Julie Del Cueto, handle accounts directly. You will not be handed off to a green account manager. We choose to limit the number of clients we work with, making sure there is a good long term fit for all of us.

Real World Experience

We've been in the trenches ourselves with our own companies since 1998. We still operate our own websites and businesses. We experiment and research on our own sites, and share the tools and knowledge with our clients. We capably advise and handle the technical aspects like programming, CMSs and hosting, in addition to finding real world strategies that work that aren’t taught in an SEO course.

Ever changing SEO culture

Internet marketing is not the same as it was 10 years ago, 5 years ago, even last year. We’ve thrived through countless updates, new social media platforms, Google penalties, and marketing channels and trends. We attend tradeshows, read constantly, perform tests on our own sites, are members of several SEO communities, and network with some of the best in the biz.

Successful Longtime Clients

Our clients span the globe, across multiple industries, and range in size from $1m/revenue upwards of $50m. We gel with our clients and stay together long term. We get to work with bright and motivated entrepreneurs and corporations that have what it takes to make it. Read our Brag Page with our success stories and case studies.

Increasing Targeted Traffic

More traffic, but also better traffic. We target traffic that will generate the most profit. We build on what you have to bring readily achievable traffic rapidly, and focus on pushing further long range. Focusing on just search engine rankings is outdated. True long term success is achieved by increasing traffic and conversions from multiple channels. Analytics is key.

What's New at Webmoves

What we are talking about

WordPress LogoWordPress can make for a great CMS, but sometimes it’s not always feasible or practical to use it for your entire site. One common scenario is to use WordPress for a blog that runs along side a site built with a completely different technology. However, a problem arises in this situation: What if you want to display blog posts on your non-WordPress site?

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SEO has evolved so much during the past 5 years that we even renamed our company to Web Moves.  I absolutely love some of the brilliance I read from experts in our industry— and this guy could have been speaking words straight from my mouth.

Forbes – If You’re Good at These 3 Games, You’re Probably Good at SEO

Photo Credit: riograndegames.com

Photo Credit: riograndegames.com

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Mobile vs Standard WebsiteThe present trend is that of mobility and the same applies to computers as well and that is the reason why more and more people are opting for internet enabled smartphones as they help them stay connected even while on the move. However, this has posed a certain type of problem for websites and website developers as many of them are not mobile friendly and hence not accessible through the mobile. The inability of websites to connect with the customers through mobiles could mean a loss of customers, which no business can afford. Therefore, website owners and developers have to work towards creation of websites that are available for the mobiles as well.

However, the task of creating or building a mobile version of the website is not very difficult as there are several tools that ease the process of creating mobile versions of websites. Some of these tools are discussed below:

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SEOMoves - Content MarketingWith Google and other search engines increasingly trying to ‘humanize’ their algorithms so that their preference of websites reflects that of their physical users, there has never been a more important time than now for website owners to make sure that the content they use is fully up-to-scratch.

It is no secret to anybody that Google is a bit of a bookworm, with its head of webspam Matt Cutts frequently using his Webmaster Central vlog to point out that, while intelligent use of images, infographics, videos, and audio files helps a website’s ranking, the search engine is still hungriest of all for text.

Content should be viewed as the bricks and mortar of your site. If you view your website in the same way as your house, of course you want it to look pretty and stand out on your street, but there’s no point doing that if it’s made of sponge bricks and uses porridge as mortar. Nobody would want to visit such a house more than once, and it would fail in its purpose. Aesthetic features on your site should be there to accentuate its solid foundation of content – not in place of it.

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On the Ecommerce Outtakes blog, we talk a lot about what not to do online. In fact, our main focus is to point out where websites go wrong—with the intent, of course, to help improve the e-commerce experience across the web. One trend we’ve been noticing a lot lately is a lack of good filtering and sorting options. It’s a widespread e-commerce epidemic, and it’s high time we cured it.

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SEO Moves - Google Adwords LogoAdwords by Google is a proven way to generate traffic, leads, and sales. It is a tool that some marketers are using on a regular basis to drive business goals. While there are a few using this tool to great effect, several more are striking out and in the process, throwing a lot of money out the window. Having success with Adwords calls for you to take the same approach you take to generating visibility for your organic content — optimize. However, the actual steps to optimization are a bit different in this arena.

1. Learn to Bid and Budget

Understanding how to bid and budget your funds is crucial to Adwords success. Spending $20 a day may appear to be the way to go for cost-conscious advertisers, but a budget that low will also limit your ability to profit. Likewise, bidding low initially can save you some money, but it might not get you very many clicks. While you don’t want to spend beyond the budget, you also don’t want to limit your potential, so learning how to manage your funds in accordance to the ad platform is key.

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January 2013 – Last spring Google posted about Responsive Web Design on their official webmaster central blog and though the flavor of their article was fairly mild, they made it very clear that their “commitment to accessibility” includes a very important message to web designers – “Mark up one set of content, making it viewable on any device.”

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I’m sure by now everyone has seen that Google allows you to set up authorship credit for the content that you create.  Credit is given by a picture of the author along with a link to the author’s Google Plus page as well as a link that allows you to read more posts by the author.

SEO Moves - Author Credit in SERP Example

Setting this up for a blog with only one author that is posting content is pretty straight forward and there is a lot of good information available on how to do it.  The problem comes when you have a website or blog that has multiple or more than one authors posting content.  Unfortunately the steps that would allow this to work in a single author instance do not work when there are multiple authors and you would end up with the wrong author receiving credit for the content.

After a fair amount of searching I was still not satisfied with any of the answers I had found on how to create the authorship credit when there is more than one author.  A lot of the posts that I found contained old and outdated information or steps that are honestly not necessary to this process.  Finally after piecing together a bunch of information, I was able to find a solution to my problem that was surprisingly even easier than I had expected! In these next couple sections I will cover how to configure the author credit for both of these scenarios (single author or multiple authors) in WordPress.

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