The global village and the internet era is everywhere. Long gone are the times when Church opposed science– Vatican itself is happy to use the most advanced technology in the world. And internet is no exception, it seems. In his latest statement, the Pope has shown good familiarity with social networks and their popularity among teenagers, pointing out pros and cons of digital communication.
Pope Benedictus XVI praised the prospects offered by the new technology saying that “if used wisely, they can contribute to the satisfaction of the desire for meaning, truth and unity which remain the most profound aspirations of each human being”, and emphasized that digital communication is a form of sharing.
His Holiness also warned about misleading by creating a “fake” personality in quest for “followers” and “friends” and stated that “there is the challenge to be authentic and faithful”. The Pope invited the Christians to join the global network as relationship is the fundamental need of a human being, and concluded his address with Apostolic blessing to all those that “make good use of their presence in the digital world”.
Fighting SPAM is everyone’s concern these days. E-mail providers try to create advanced Spam-filters that send offensive and disturbing emails out of your Inbox to a “Spam” folder (and, of course, sometimes valuable, long-expected messages from certain contacts end up there as well). Search engines are struggling hard creating sophisticated algorithms in order to present the most “relevant” results to the user – their success is somewhat moderate, I would say.
There is, however, another option. Grant USER the ability to “mark” certain domains as “unwanted” and “untrustworthy” aka spam. According to Google’s Matt Cutts, the search industry market leader spam fighting team “has definitely discussed this” and the option has a chance of appearing in Google search tools. Of course, Cutts was very clear about “not pre-announcing things before they lunch”, but the hint is there.
Based on the experience and data of the now-extinct SearchWiki, the feature of “user blacklisting” can be quite useful and successful. The intention is, reportedly, to provide the user with the ability to mark domains and create blacklists for any given keyword. This data, associated with user’s Google profile can be stored on Google servers, making it an effective tool for fighting spam or other unwanted content, which is regarded as irrelevant by a specific searcher.
With so many Search engines out there (beside the “Big Three” of Google, Yahoo and Bing, there are also ask.com, duckduckgo.com, aol.com and many, many others) it is pretty hard to make an impact on the Search Industry. You have to present something completely new and fresh in order to persuade searchers to use your engine. Of course, bringing the “most relevant” search results can do the trick, but who knows what is really “most relevant”? And people will probably prefer sticking to the familiar look of, mostly, Google, or some other Search engine they have labeled as “my favorite”.
A different approach is to apply to user convenience. A user-friendly GUI, new way of presenting the results, easier navigation – all these features have the chance of attracting potential searchers. And Untabbed.com has made a move in this direction. Powered by Google, Untabbed.com presents the “usual” list of search results. The nice thing is that you don’t have to open a new browser window or tab to view them (although you have an option to do that as well). When you click on certain link in the result list, a mini-window opens, presenting you the related page. The content is optimized within the mini-window, making it easy to read. Clicking another search results link will open another mini-window then another and so on. Those windows can be, of course, maximized to the size of full browser window – but with most users using bigger monitors, this is probably not necessary.
One major drawback of the new search is that when you click a link INSIDE the mini-window, it will still open in the new browser window – a rather inconvenient step “backwards”. Hopefully, this can be improved in the near future.
Woke up this morning and appears the SEO world is buzzing that after 9 months of nothing, Google may be releasing a widespread Page Rank Update. Google has over the past nine months done several mini updates, but mini updates only hit a small percentage of websites maybe somewhere around 1/2 % or so, never enough to stir the Page Rank pot.
I have not seen any hard evidence personally of the update but I have read many blog posts and tweets that it is happening.
Personally I wish Google would just do away with visible Page Rank all together so the weekend warrior SEO can possibly start to learn about what makes a good back link profile, instead of Google simply telling them.
If you want to check your page rank, we offer a page rank checker and a multiple URL Page Rank Checker.
Everybody knows that Yahoo US has teamed up with Bing in order to fight Google in the North American search market. In other parts of the world, however, strange things are happening.
Since the start of 2011, Yahoo and Bing are also a joint force in Australia, Mexico and Brazil. In the UK, however, the deal has not been sealed yet. And although people are saying that it is only a matter of time, noticing that certain Yahoo search results look identical to Bing and speculating about “two different indexes”, it is yet to be seen whether Yahoo UK will be powered by Bing in the end. Why not, anyway? Where will Yahoo go? To Google? Well, yes!
Yahoo! Japan, for example, has made a partnership with Google. The deal (Google US will supply the technology for Yahoo! Japan) was recently approved by the FTC (Fair Trade Commission) – a body responsible for preventing monopolization of the markets. And although the ratification is not permanent, and FTC stated they will monitor the activity of the combined team closely, it was a major hit for both Microsoft and local search engines. Yahoo US was not very happy either, but was unable to stop the move, as it only own about 30% of Yahoo! Japan.
With Google being the most popular search engine in the world, and particularly in the US, it is not yet gained enough ground in non-English speaking countries. While in India, the UK and Australia Google is the runaway leader in Search Engine competition, there are still countries in which local search engines are quite successful in opposing the G- giant. Baidu is number one in China (and there is also a new player in the SE field, supported by the government – goso.cn), and most former USSR-countries internet users (Russian speakers) prefer Yandex over Google.
Yet, Google is trying hard to get into the local markets. Recently, it has reported a successful takeover of the number one spot in Czech Republic, surpassing the local leader Seznam.cz in the first week of 2011.
Seznam, however, does not agree, stating that the statistics are not conclusive, and presents different figures, such as having almost 70% of Czech internet “population” with about 4 million users. Moreover, Seznam.cz emphasizes the misleading inaccuracy, as Google statement is based on report that takes into account both local and global pages, while Seznam only concentrates on Czech-based domains. They are also accusing Google of “refusing to participate in official measuring”.
Well, whether Google report is accurate or not is not very significant. The important fact is that Google puts an enormous amount of effort to increase the grasp of local, non-English-speaking markets.
Several polls, conducted recently, approve that the search engines are still regarded reliable by the internet users, yet the influence of “spammers” worries many searches.
Over 33 percent of the responders to the question: “Have Google’s Search Results Become Less Useful To You?”, said that the spammers “have gained a significant foothold”. Over 40 percent responded with the “kind of” statement, making a total of over 75% percent noticing the negative influence of “noise” on Google Search. With less than 4% stating that results got better, it seems that the spam issue needs to worry Google algorithmists.
Nevertheless, almost 90% still find Search Engines (and most use Google, of course) do either “excellent” or “good” job of finding relevant information, and about two-thirds of users rate Google results as “useful”.
With other search engines trying to close the gap between the runaway leader in the Search Industry, they might well switch their attention to inventing better search algorithms. Yet, there is no guarantee that those will produce less “noisy” results. And even if they do, and Google will lose a considerable amount of market percentage – the spammers will probably quickly adjust their techniques to alter these “new-search-algorithm” results as well…
Yahoo! had several troubles in the recent years. Geocities was shut down, as were several other features. And with over half a thousand workers fired in the end of 2010, people started asking questions about the future of a former search industry leader (how long ago was that?) and its satellite products.
Flickr, on the other hand, is a popular service, and, contrary to so many other projects and applications launched by Yahoo! and Google, generates certain profit. However, according to some general evaluation, this profit is not so high, to say the least. Thomas Hawk estimated 50 million per year, which is, of course, a tiny income for a corporation of the size of Yahoo. This led to speculations about the possibility of yet another cut by Yahoo! – this time of the beloved photo-sharing service.
Well, do not worry yet, Flickr fans. Those rumors were refuted by both Flickr Cal Henderson (who also commented that the figure of 50M is incorrect, since Flickr makes money via advertising, and not only by selling Pro accounts, as was presented in the Hawk’s estimation) and Blake Irving, Yahoo Product Chief. When asked in a recent twitter chat about Yahoo! commitment to Flickr, Irving enthusiastically tweeted “Hell yes we are!”, mentioning Flickr product and team, its strategy and profitability.
It has only been several months since Google had announced and completed the “New Adsense” – a redesign of the familiar GUI, adding several features to impress the users. And here it is – they are already adding more attributes to the popular money-making feature.
According to recent report, there will be now more things you could do in your Google Adsense account, such as creating and editing channels in Adsense for Games and Adsense for Video, blocking specific products by names and view the reports by page, and not only by unit.
There have also been some “renames” – the HTML is now “rich media” and Dynamic Images are called “Animated Images”. All those (as well as text, image and Flash) are included in the performance reports as “Ad types”. In addition, “Ad Requests” is the term that is now used instead of “Unit Impressions”, counting each time the request to show the ad is sent by the website towards Google service.
Google hopes these updates will be beneficial to Adsense users, making the popular “monetize you website” option preferable over Affiliate marketing, specific client banners and other possibilities.now
Twitter has been here for quite a while, but it has really grown in the recent two years. And lately, with the people tweet to share their ideas and opinions as well as notify their friends (aka followers) about the current news, almost every business is using Twitter constantly for promotion offers and other valuable information.
The competition in the online world is pretty severe, and Twitter is no exception. The users need to become more and more creative to make you follow them. Another important task is preserving the follower’s base. And one the ways to achieve that is to let them share an opinion with the “big brother” – the brand. That’s what Twitter Chat is about – allow followers (aka customers) to ask questions and offer personal opinions. Although it is doubtful that any of these ideas will be actually heard in the company HQ (although some certainly might), the “round-table” definitely present a certain level of satisfaction for the clients.
Additionally, this emphasizes a very important thing in the internet era – there are actual people behind the brand. @username is not a tweeting robot; it is a living human being that can chat with you from time to time.
