As I began to post a recent article from a blog on one of our SEO Moves Facebook pages, a little message popped up informing me of a new way to promote my business online. After clicking to “Learn More” I have found that Facebook has just released a new option to “Promote your Post” for all business pages that have more than 400 likes. They also came out with a handy guide explaining how to use this new functionality titled “Promote Your Page Posts“. Here is a screenshot of what the initial promote option looked like for me:
Based on the information provided in the guide for using this feature, the higher you set your budget, Facebook will automatically attempt to determine the number of users that would be reached by your promotion. Once you start the promotion, you are able to pause it, adjust it, and resume it at your will. You can also target the promotion to users by location or language. This will cause the post to only show promoted for users that are from the set location or language and can be helpful for a regional company that would like to promote a sale or special offer in only one particular area. The entire process is described in the guide as:
