George Clinical — Monthly traffic up 286% in four years

George Clinical runs clinical trials across Asia-Pacific, the United States and Europe, selling to pharmaceutical sponsors who research a contract research organization long before they ever make contact. Across nearly four years monthly sessions grew 286%, and organic search did most of the carrying: it finished as the largest channel at 57% of all sessions, brought more new users than any other source, and produced 55% of all contact inquiries — more than every other channel combined. It also held people best, bouncing at 54% against a 61% site average.