Selby Acoustics — Now outranking JB Hi-Fi

Selby Acoustics sells audio and video hardware across Australia — cables, amplifiers, speakers, headphones — into a search market owned by chains with far bigger budgets and far better known names. Semrush tracks it head to head with JB Hi-Fi, Bunnings, Officeworks and Harvey Norman on 745 terms. Three years ago Selby sat fourth of five on visibility, behind JB Hi-Fi, Officeworks and Bunnings. By August 2026 it led the category outright: organic visibility rose 11.5 points, from 13.1% to 24.52%, passing Officeworks, then Bunnings, and finally JB Hi-Fi itself, which finished on 20.33%. It now holds 228 keywords in Google's top three, more than any other retailer tracked. Estimated traffic from that keyword set nearly tripled, up 174%. What gives the result its weight is that it ran directly against the market — over the same three years JB Hi-Fi lost 23% of its estimated traffic, Officeworks 48% and Harvey Norman 64%. Selby was the only one of them that grew.