SNS Nails — 3% to 50% organic visibility

SNS Nails makes dip powder systems for nail technicians and at-home users, in a category where the searches that matter are generic — "dip powder", "dipping powder nails" — and the competition runs from direct rivals to national beauty retailers. Two years ago SNS barely registered on them, holding 3% organic visibility across the tracked US set. By June 2024 it held 49.92%: three times revelnail.com on 16.32%, nearly four times dipwell.co on 13.27%, and more than every tracked competitor put together. Sixty-one keywords sit in Google's top three and 83 on page one. The part that is hardest to fake is what did not happen — across two years of weekly tracking not one top-three ranking was lost or declined, and 60 of the 61 were newly won rather than inherited. Monthly organic traffic finished at roughly 440% of where it started over the same program.