has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online. John comes up with truly off the wall ideas, and has pioneered some completely unique marketing methods and campaigns. John is active in every single aspect of the work we do: link sourcing, website analytics, conversion optimization, PPC management, CMS, CRM, database management, hosting solutions, site optimization, social media, local search, content marketing. He is our conductor and idea man, and has a reputation of being a brutally honest straight shooter. He has been in the trenches directly and understands what motivates a site owner. His driven personality works to the client's benefit as his passion fuels his desire for your success. His aggressive approach is motivating, his intuition for internet marketing is fine tuned, and his knack for link building is unparalleled. He has been published in books, numerous international trade magazines, featured in the Wall Street Journal, sat on boards of trade associations, and has been a spokesperson for Fortune 100 corporations including MSN, Microsoft, EBay and Amazon at several internet marketing industry events. John is addicted to Peets coffee, loves travel and golf, and is a workaholic except on Sunday during Steelers games.
As a small or home-based business entrepreneur, the Internet is like your henchman, always at your disposal and providing his powerful services for you to profit from. Google local search is one such convenience that the Internet provides for you to exploit.
No matter what your business is – whether it is a small local business, a business run from home or an online business, no matter what, it always helps to list your business online, especially on local searches like Google Local. (more…)
Putting all your eggs on one basket don’t always work. If you’d like to expand your blog advertising beyond Google’s AdSense, you have several options to choose from, each with its own pros and cons. If you’re site is product-oriented like, say, about digital cameras or mobile phones, one good ad program to try is Widget Bucks. (more…)
Google has announced that over the coming weekend it would be implementing their Google Suggest suggestion feature on the main page of Google. Suggest in essence feeds you propositions for a search term in real-time as and when you type. It is indeed an exhilarating and innovative feature; with many an implication to Search Engine Optimization as exists today.
The ‘long tail keywords’ is what is going to effect a change on Search Engine Optimization in a big way. Long-tail keywords are characteristically 4 to 6 keywords in length. And these are words that in all probability will not come into sight on Google Suggest. Google will only show comparatively popular keywords based on what was recently typed.
There is nothing worse for a website looking to expand than being removed from the Google Index. If your site has been removed and you have absolutely no clue why this happened and how to recover from this onslaught, this article is for you.
Before we move and we tell you how to recover from Google’s snub, lets review what Google probably told you when they removed from the index. (more…)
When AdSense for RSS feeds was announced, a lot of people cheered. FeedBurner’s ad network was OK, but it catered to select publishers who had reached a certain number of subscribers. AdSense on FeedBurner meant even the little guys could now monetize their feeds. However, from the feedback that I’ve gathered, the service leaves much to be desired. Critics have been especially vocal the past few days. (more…)
Google love — i.e., good rankings that lead to abundant traffic — is what most webmasters and bloggers struggle to get. And I’m sure that most of them have already learned what it takes to achieve it: they must ensure that their blogs and sites are good resources which will benefit web surfers in some way, hence generating the backlinks that Google values so much.
Since most — if not all — webmasters and bloggers are aware of this, why so many insist in using “dirty tricks” to build links? (more…)
If you haven’t heard of it already, Yahoo! is going head-to-head with Digg via its new service called Yahoo! Buzz. While it has been active for a few months now, Buzz was confined to only a few select publishers for testing. Now, Yahoo! has opened it up to the public, so anyone from the online news giants to small niche blogs can participate. But, you may ask, with many established players in this field, what’s Yahoo! Buzz got to offer? (more…)
In the eventuality that you are like many others whose fate depends on Google when it comes to searches and traffic generated, negative SEO tactics is something you need to really know.
If your pages have started dropping in search results suddenly, there is an excellent possibility that your competitors are trying to suppress the appearance of your webpage in search results and literally hiding your webpage instead of boosting their page rankings. (more…)
One important thing to consider if you’d like to blog professionally is the platform you’ll use. There are many free and paid options out there, but for a number of years now, WordPress has been the platform of choice for professional bloggers. Six Apart is trying to change that with the recent release of it’s very own Movable Type Pro, which mixes blogging, content management and social networking. And did I mention that it’s free? (more…)
There’s one thing you must admit if you want to have a stickier blog or site: most people don’t have the patience to read large blocks of text.
Pay attention to your own online reading habits. How do you react when you see long paragraphs? Don’t you feel discouraged to read on? Don’t you prefer reading shorter paragraphs? Even if you do feel comfortable reading long blocks of text, keep in mind that you’re the exception. The general Internet audience has different tastes. And in order to succeed as a webmaster or blogger, you must take into consideration the browsing and reading preferences of your visitors. (more…)
