Just heading to bed and noticed that out of the blue, many exact match domains have slipped in search. I noticed a number of exact match domains names have slipped somewhere from 5-40 positions in search. It was really long over due that Google fixed this issue. Exact match had gotten so far out of hand that domain names like www.health-insurance-quotes.us were ranking well.
Glad to see Google has discovered a way to tweak this, although I am not a fan of some of the recent changes Google has made, they really did need to make some serious changes.
Google has been releasing changes to it’s algorithm rapid fire, I think they updated it about 3-4 times in the past 60 days. I think they may take a breather soon, and possibly even turn back some of their changes. I think they have moved with a VERY heavy hand on some of their link updates, and have really scared everyone online.
Everyone now is worried about “over optimization” I have had nearly every client of ours contacting us about this, so needless to say it is on everyone’s mind (including mine).
If it’s your first time hearing about rich snippets you may want to read up at microformats.org first. In general though, rich snippets allow webmasters to influence the display of their website’s listings in search engines.
Like this:
Rich snippets have been around since 2009, but up until recently only a few websites could actually benefit from them. Previously, Google required webmasters to submit rich snippet request forms through its webmaster tools before anything would display differently in search results. Recently though Google has removed the manual approval process for hReview and other rich snippet code. This opens up many new exciting opportunities for both webmasters and SEO professionals.
hReview is arguably the most important rich snippet because it can pull reviews from your website and display them as stars under your search listings. Richard Baxter from SEO Gadget noticed a 5% CTR increase to his website after implementing hReview and obtaining stars in search results. 5% is an attractive number considering it takes all of five minutes to install the code.
To get the code for your website you can try the hReview Creator tool at microformats.org or simply use a template (I didn’t have much luck with the hReview Creator tool personally). Here is an example code template I drew up for my company, Evolve Creative Group.
<div class=”hreview”>
<span>
<span>Evolve Creative Group </span>
</span>
Reviewed by <span class=”reviewer”>Susie Smith </span> on
<span>
Jan 31<span class=”value-title” title=”2012-01-31″></span>
</span>.
<span>Thank you for being a great partner and delivering a world-class website.</span>
<span>After an extensive web agency search, we selected Evolve Creative Group and couldn’t have been happier with our choice. Todd Bertsch and his team demonstrated a passion and commitment to our project from the very first phone call.</span>
Rating:
<span class=”rating”>5.0</span>
</div>
This code can be placed anywhere within the body section of your source code. Make sure to use Google’s rich snippet testing tool to ensure that everything is set-up correctly.
Review stars will undoubtedly make your website more prominent in search results, but you need to be careful with how you use them or you risk getting your website penalized (unlikely) or having the snippet disappear altogether. Google’s guidelines for the hReview rich snippet state:
Google also has a rich snippet spam report form that states, “a rich snippet promoting a travel package as an event or displaying fabricated reviews would be considered spam.”
Google’s first guideline is the most confusing for many because it’s open to so much interpretation. My company could argue that our homepage is about a specific service (web design), but would Google see it the same way? Denmonlaw.com from the example above has simply moved a review from their testimonial page onto their homepage and incorporated hReview.
Assuming the review is legitimate I don’t see any issues with this practice. Only time will tell the future of this new open-ended system, but for now, we should all be taking advantage of this incredible opportunity while it’s still available. What do you think about moving a few testimonials to the homepage to benefit from hReview?
Good morning Google Plus one users, we have decided that it was best for us to change the colors on your website. We know everyone likes washed out red, so this is the new color we added to your website:
The good news is it still functions the same, although I personally do not like washed out red on my website. Well you have no choice as Google does not allow you to alter their button in anyway.
I would imagine that Google is trying to be more like Facebook, and pattern their button along the lines of that of Facebook.
This from Phil Leahy
I noticed last night that Google’s visible page rank had disappeared for several tools I use. I looked around a little bit but could not find any tool that was working. I think the SEO community has been looking towards this for quite some time, as people have put far too much emphasis on Google’s visible page rank to the point where an entire economy (Text Link Industry) has been developed around a websites Page Rank and the associated value you can extract from selling links.
I think the guys from Majestic SEO and SEOMoz are both quite pleased to see this change, as they both have built into their link spider the ability to score the link value of a website based upon somewhat similar characteristics to that of Google’s Page rank.
I guess we will see how this all plays out over the coming days, weeks, months or years. I think the removal of visible page rank has been long over due.
Pretty Nice Bonus to Brands within natural search results today, the sitelinks are now going VERY wide across many valuable pages within your domain.
Check this out:
I think this is a GREAT move by Google, as in most cases it will eliminate people from marketing themselves around someone else’s brand. Clearly will help provide someone looking for a particular brand a better user experience.
OK just got back from a world tour of Australia where we spoke at an internet conference. Our visit to Australia included visits with everyone one of our Australian Clients, we only had to go to Brisbane, the Gold Coast, Sydney and Melbourne (kidding we were all over the country).
We also included a holiday in Bali Indonesia which was a lovely choice of our Sales Director Phil Leahy. We had a great time. Upon arrival at a very popular restaurant/bar called Ku De Ta we discovered a painting.
Google Knows
So even in third world countries like Indonesia, everyone knows that Google knows what you did last summer. I really thought man, even in Bali, Indonesia I cannot get away from Google!
Amazing Google went nearly 5 months without updating it’s visual page rank. Then they did a release on June 27th 2011, then updated that update around July 20th 2011 to take corrective actions as they apparently messed up and provided twitter with a PR0 and this caused all worldwide page rank to be off. Now August 4th 2011 I am seeing another Page Rank Update.
It would be really interesting if Google started providing Page Rank Updates monthly?
I think generally people have become somewhat disenchanted with Google Page Rank, and there are so many more reliable ways to determine the overall value of a website these days, but many people hang their hat on what their Page Rank is….
Well lets see what the BIG G has in store for all of us.
Good Morning Everyone, just a little note to let everyone know that Google Updated its Google Toolbar Page rank this morning. I hope everyone has increased their domain authority.
You can check your page rank using our Page Rank Tool.
I recently found a neat feature in the Google news search results. They display in the header of the news section quotes by specific people or companies.
This is very cool for tracking what politician said what and when. Kudos to Google for helping us sort out who is speaking out of both sides of their mouth. Just be careful it’s not any Google Employees.
