Ask us a question!

Web Moves Blog

Web Moves News and Information

Archive for the 'Business Tactics' Category

Make Magento 2 More Efficient with These 10 Shortcuts!


Are you looking for ways to maximize your Magento 2 business? You’re in luck! In this post, we’ll discuss 10 essential shortcuts to help Magento 2 businesses optimize efficiency and cost. By taking advantage of these tips and tricks, you can leverage the success of your eCommerce business and improve your bottom line.

Let’s get started!

This article is all about helping to make your Magento 2 business more efficient! We will dive into the 10 best shortcuts to help you save time and maximize the potential of your business. These tips are easy to follow and include a range of tactics from better organization and automation to streamlining processes and daily tasks.

From mincing your routine operations to optimizing navigation and user interfaces, you’ll get everything you need to increase your business’s efficiency. Ready to learn more? Let’s get started and make Magento 2 business more efficient with these 10 shortcuts!

Table of Contents

1. Introduction to Magento 2 Efficiency

Magento 2 Efficiency is a comprehensive suite of tools that allows businesses of all sizes to enhance their e-commerce operations. It provides developers with a comprehensive and powerful platform to easily manipulate dynamic data flows and integration of a wide array of specialized modules.

This platform has been optimized to maximize efficiency and performance, resulting in impressive loading speeds, scalability and minimal downtime. Its easy-to-access APIs makes it easier to integrate with third-party systems and services; while robust architecture and improved frontend experiences provide a host of powerful capabilities and efficiencies.

With Magento 2, businesses can take advantage of advanced features such as automation and customization, unified ways to access, store, manage and search data and improved security features. There’s no doubt that this platform provides the ideal foundation for businesses looking to grow their capabilities and drive efficiency, scalability and success.

2. Benefits of Magento 2 Efficiency

Magento 2 is an open source platform designed for optimizing online stores. It provides enhanced speed, scalability and exceptional flexibility to developers.

The system enables merchants to increase efficiency thanks to its improved load times, advanced search capabilities, and streamlined checkout process. Magento 2 also offers great customer experience through flexible layouts, smooth navigation, and the ability to personalize product pages.

These features ultimately help businesses drive sales, increase customer loyalty and keep up with the competition. Additionally, the improved efficiency of Magento 2 ensures merchants can spend less time managing the backend so they can focus on strategies that will propel their business forward.

3. Automate Your Product Data Management

Product data management (PDM) is a vital business process for tracking product development and successfully delivering on mission-critical initiatives. Automating product data management can help you stay better organized, providing increased accuracy and insights into your product development cycle.

The automation of the PDM process offers the potential for greater speed and reliability by eliminating the manual labor required to manage products from concept to delivery. Automation also allows for improved access control and item administrating which is critical for analyzing data points and delivering on market-specific needs.

With an automated process, you can still create detailed reports and simulations to better inform your decision-making process, allowing you to increase your productivity as well as the quality of your product.

4. Streamline Customer Support with AI Chatbots

Customer support is essential for business success, yet often tedious and time consuming. Streamlining customer support is key for businesses to improve efficiency and drive higher customer satisfaction.

By implementing AI chatbots, companies can create an automated, personalized customer experience faster, more reliably, and more cost efficiently than ever before. AI chatbots can answer simple questions, direct customers to the best solutions to their needs, and, when AI can’t help, easily direct customers to a live agent for assistance – eliminating tedious escalations and transfers, resulting in more efficient, effective service.

In addition, AI-driven chatbots can be customized with an abundance of intents and dialogue, empowering businesses to better understand their customers and create preferred customer experiences that are both reliable and timely.

5. Enhance Your Website Performance with Magento 2 Caching

Magento 2 caching can provide a significant performance boost for any website. Utilizing Magento 2’s numerous caching mechanisms, websites can anticipate decreased page loading times, improved customer experience, and faster loading of content.

In addition, caching can also improve website functionality, as well as reduce server load, allowing for greater scalability. Beyond standard caching techniques, Magento 2 offers a variety of advanced techniques to ensure fast loading times and can integrate with a range of caching solutions, offering the flexibility to choose the most appropriate caching solution to meet website needs.

Furthermore, Magento 2 can extend its caching capabilities by utilizing content delivery networks (CDNs). These CDNs can deliver cached content directly to a requesting browser while reducing the load on the server, likely leading to further reductions in loading times and improved experiences for website visitors.

6. Utilize Cloud Computing for Data Analytics

Cloud computing has revolutionized the way data analytics can be utilized. With cloud computing, data is stored remotely, allowing users to access the data from any device with an internet connection from any location.

This means increased flexibility, with the ability to quickly analyze and respond to trends in the vast amounts of data available. Cloud computing also helps keep storage costs to a minimum and increases scalability for data analytics.

Additionally, the technology powering cloud computing is constantly being improved and updated, thereby offering a more robust platform to rely on for data analytics. This, in combination with 24/7 availability and customer service, makes cloud computing an excellent choice for data analytics.

7. Simplify Payment Processes with Magento 2 Gateways

Simplifying payment processes with Magento 2 Gateways can be an effective solution for online stores. Magento 2 Gateways provide secure, reliable and efficient payment processing that is PCI and DSS compliant.

Not only does it ensure a safe and secure online shopping experience, but it also helps streamline checkout process and reduce errors. The user-friendly interface makes it significantly easier to process customer payments quickly with less effort involved.

Magento 2 Gateways can be customised to fit into any workflow and support a variety of payment methods including credit cards, PayPal, Apple Pay, Amazon Pay and more. This flexibility and simplicity is guaranteed to save time and resources for any online business.

8. Integrate Advertizing and Promotion

Advertizing and promotion are both important elements in any business or organization. To best maximize success, these two marketing techniques should be integrated throughout all advertising, promotions, and outreach activities in order to provide customers with clear, consistent messages about a particular brand, product, or service.

An advertizing and promotion integration strategy should be effective in both good times and bad, allowing businesses and organizations to capitalize on positive brand associations and mitigate the effects of negative news. When done properly, integration of advertising and promotion activities can result in increased market share, improved customer loyalty, and cost-efficiencies gained through media and vendor negotiations.

9. Enhance Security with Magento 2 Security Patches

Enhanced security is essential for any Magento 2 store. Magento offers regular security-only patch releases, consolidating functional and security fixes from each previous version into a single release.

After evaluating the potential network, database, and application server risks, users can install these patches. Security patches protect against known vulnerabilities and help mitigate physical, social engineering, technical, or policy-oriented threats while helping to maintain compliance.

To further strengthen security, new security patches are released regularly and are immediately ready to be installed. Patching Magento 2 is an important step to keep customer and business data safe and secure.

10. Conclusion

In conclusion, it is clear that there is a great deal to consider when approaching a problem. Careful analysis of the issue, factoring in the available resources and potential outcomes, can help to ensure a successful resolution.

With a mindful evaluation of the desired goals versus achievable results, it is possible to craft and execute an effective plan. Taking the time to consider the situation and act accordingly is perhaps the most important step of all, and can make the difference between success and failure.

Unlock the Power of Magento 2 with Web Moves: 10 Essential Shortcuts

Websites that have Magento 2 make a statement: they’re serious about their business. A reliable, intuitive, and comprehensive ecommerce platform unrivaled in the industry, Magento 2 helps businesses showcase their products and services, and drive sales.

Web Moves, an Internet Strategist, can help Magento 2 businesses get the most out of its features with 10 essential shortcuts. They can fine-tune catalogs, streamline the checkout experience, improve the customer journey, and even automate marketing.

Web Moves can help you define and reach the goals of your online business, enabling you to take full advantage of the power of Magento 2.

The Bottom Line

The world of Magento, for businesses, is an ever-evolving space. To keep your Magento-driven business in the best condition, you need every advantage you can get.

In this article, we’ve explored 10 shortcuts for Magento 2 businesses – from integrating 3rd-party services to optimizing your code for performance. Implementing these tips and tricks can help you be the best you can be.

With a bit of luck, you can make your eCommerce venture a real success!

Rate this article:

SEO has evolved so much during the past 5 years that we even renamed our company to Web Moves.  I absolutely love some of the brilliance I read from experts in our industry— and this guy could have been speaking words straight from my mouth.

Forbes – If You’re Good at These 3 Games, You’re Probably Good at SEO

Photo Credit:

Photo Credit:



SEO by the Sea and Me

SEO ExpertI wanted to publicly thank Bill Slawski from SEO by the Sea I recently hooked up with Bill in a Google Hang out which was hosted by and old mate of mine Dejan from DejanSEO. After listening to him talk about various SEO related topics, I knew I wanted to hear more. I fired off an email offering to take him out to lunch and he responded promptly (maybe he was just hungry?), we sorted out a day and time for me to come down to meet with him.

It was a pleasure to chat with an industry veteran and share some war stories. I am looking forward to learning from and working with Bill in the future. If you have the opportunity to listen to Bill speak, listen very carefully and take notes :-).




I’m at an interesting 1 day conference today, ITS2011.  The focus is on the future of internet technology. This is not the type of conference we typically attend, we are usually at the marketing focused events. Of course, you can’t have an internet technology event without talking about marketing, so of course I’m picking up some good social media and marketing tips.

What does our future look like?

The CEO of Cisco offered up a motivating entertaining keynote, with a focus on embracing change.  We live for change here, you cannot survive in internet marketing without embracing and learning new methods every month, so you’d think his chat would be a snore.  Still his presentation got me thinking about the assumptions we make, and how to reach beyond what we know is happening today and anticipate what is going to happen tomorrow.  He shared a fantastic interview from 1964 by the author of 2001, Arthur C. Clark, with his predictions for the future.  He said maybe the world would not exist (meaning we would live virtually.  That we would be able to work from anywhere, even Tahiti or Bali. Imagine that! 🙂  So what is our future going to look like in 20 years? Visualize it and fit your business into it .  Is video going to be huge? Yes.  Is mobile taking over? Yes.  Be ready for that.

Social Media takeaway from ITS 2011

The social media panel gave a basic overview, but some productive takeaways are about using Linked In more, especially for a B2B business. People tend to discuss social media as Twitter and Facebook, but Linked In is a tremendous resource for reaching businesses and often overlooked. It’s not as important for all business models, but spend a few minutes evaluating if this is a missed opportunity for you.

  • Have all employees update their profiles.
  • Set up your company page.
  • Regularly update status, even just to share a new blog post.
  • Join groups and PARTICIPATE in them.
  • Connect Linked In with your Slideshare account if you have one.
  • Participate in Linked In Answers.

Russian top search engine, Yandex, which was founded in 1997, has made an outstanding progress in recent years. Despite constantly growing competition from both the local Rambler and the “global” Google, it has succeeded to increase its market share in 2010. According to Yandex report, for the first time in four years the engine’s share of the Russian search market exceeded 60 percent, reaching the 64% mark. Yandex has also launched its English version, officially “going global”, possibly intending to fight Google at its own ground.

Despite speculations about going public in 2008, Yandex cancelled the move at the last minute – possibly due to fluctuating economic conditions in both Russia, the US and Europe. Thus, the company is still privately owned, with about 24% being owned by the founders and workers (another 10% held by former employees) and over 60% owned by various funds (including the initial major investor, ruNet Holdings).

After reporting a year-to-year increase of 43% in revenue, which was over 400 million dollars, the company now plans to attract more investors. The IPO (initial public offering) is expected to take place in the early summer and will be managed by Morgan Stanley and the Deutsche Bank. According to various reports, Yandex’s target is raising 1 billion dollars with this move.

Twitter has mad a strong progress in the recent years. It has been a useful tool both for fun and, of course, business. Respectable companies are tweeting, telling their followers about company news, promotions etc. It is only a matter of time for world’s most popular the micro-blogging platform to reach 200M registered users – the current figure being about 175 Million.  People are sharing their thought and ideas using Twitter at astonishing rate, reportedly over 65M tweets per day.

Notably, according to recent research, only 50% of the tweets are in English. It seems that Twitter decided to carry on its success in the Asian market as Japanese is the second popular tweeting language and Malay is fourth with Portuguese being third due to the tool’s extreme popularity in Brazil. However,  instead of addressing the challenging Chinese market, Twitter skippers have picked Korean as the seventh supported language (don’t confuse with the messages language, which can be almost anything, form Tamil to Hebrew and Arabic) in addition to the existing English, German, French, Spanish, Italian, and Japanese.

The decision is based on the amazing growth rate of South Korean Twitter users (almost ten times in 2010) and the country being relatively advanced in technological terms. The relevant iPhone app and Twitter mobile for Android in Korean have also been launched, making tweeting easier for the South Koreans.

Beside the big and known Google, Yahoo, Bing, Blekko and and the local leaders Baidu and Tandex, there are several other, “little” search engines – such as HotBot and DuckDuckGo. The latter was launched in 2008 and has a very, very limited market share with about 2.5 million searches a month. However, everyone is trying to gain ground these days – and if this is done on expense of Google – it is even better.

DuckDuckGo tries to gain users by emphasizing their pretty unique approach – they do no store search data. Either this is done on purpose or the company simply does not have the necessary resources, the manner is now advertised as being solely correct.

In an aggressive marketing campaign, the company specifically highlights “the Google way” of “invading your privacy”, stating that with little effort, your search history associated with computer IP and, stored at Google servers can be tracked down to you in person. Next goes your personal data, credit history, insurance policy etc.

Although the campaign (as most advertising campaigns) is not entirely correct, purposely exaggerating the “big brother” threat of in its quest of “making the privacy aspects of search engines understandable to the average person” (quoted is DuckDuckGo founder, Gabriel Weinberg), it might have an effect on certain privacy-concerned users. Will they switch to DuckDuckGo or go elsewhere? That is another question, of course…

Yahoo! had several troubles in the recent years. Geocities was shut down, as were several other features. And with over half a thousand workers fired in the end of 2010, people started asking questions about the future of a former search industry leader (how long ago was that?) and its satellite products.

Flickr, on the other hand, is a popular service, and, contrary to so many other projects and applications launched by Yahoo! and Google, generates certain profit. However, according to some general evaluation, this profit is not so high, to say the least. Thomas Hawk estimated 50 million per year, which is, of course, a tiny income for a corporation of the size of Yahoo. This led to speculations about the possibility of yet another cut by Yahoo! – this time of the beloved photo-sharing service.

Well, do not worry yet, Flickr fans. Those rumors were refuted by both Flickr Cal Henderson (who also commented that the figure of 50M is incorrect, since Flickr makes money via advertising, and not only by selling Pro accounts, as was presented in the Hawk’s estimation) and Blake Irving, Yahoo Product Chief. When asked in a recent twitter chat about Yahoo! commitment to Flickr, Irving enthusiastically tweeted “Hell yes we are!”, mentioning Flickr product and team, its strategy and profitability.

It has only been several months since Google had announced and completed the “New Adsense” – a redesign of the familiar GUI, adding several features to impress the users. And here it is – they are already adding more attributes to the popular money-making feature.

According to recent report, there will be now more things you could do in your Google Adsense account, such as creating and editing channels in Adsense for Games and Adsense for Video, blocking specific products by names and view the reports by page, and not only by unit.

There have also been some “renames” – the HTML is now “rich media” and Dynamic Images are called “Animated Images”. All those (as well as text, image and Flash) are included in the performance reports as “Ad types”. In addition, “Ad Requests” is the term that is now used instead of “Unit Impressions”, counting each time the request to show the ad is sent by the website towards Google service.

Google hopes these updates will be beneficial to Adsense users, making the popular “monetize you website” option preferable over Affiliate marketing, specific client banners and other

Twitter has been here for quite a while, but it has really grown in the recent two years. And lately, with the people tweet to share their ideas and opinions as well as notify their friends (aka followers) about the current news, almost every business is using Twitter constantly for promotion offers and other valuable information.

The competition in the online world is pretty severe, and Twitter is no exception. The users need to become more and more creative to make you follow them. Another important task is preserving the follower’s base. And one the ways to achieve that is to let them share an opinion with the “big brother” – the brand. That’s what Twitter Chat is about – allow followers (aka customers) to ask questions and offer personal opinions. Although it is doubtful that any of these ideas will be actually heard in the company HQ (although some certainly might), the “round-table” definitely present a certain level of satisfaction for the clients.

Additionally, this emphasizes a very important thing in the internet era – there are actual people behind the brand. @username is not a tweeting robot; it is a living human being that can chat with you from time to time.